a) What do you understand by digital marketing and E-commerce and what are the existing

online and offline opportunities available in Digital marketing and E-commerce?

 Digital Marketing- The art of targeting customers for a business through online and
digital platforms.
 E-commerce- The act of purchasing, selling products and services online.

b) What are the existing online and offline opportunities available in Digital marketing and E-
commerce?

Online opportunities available in Digital marketing and E-commerce

 Digital Marketing manager-These are people who manage, implement and develop
marketing campaigns in a company.
 Content Creator-A category of people who create informative and appealing information
about certain product targeting group of people.
 Social media Expert-Experts who push products and services online hence promoting
business product activity.
 Sales and marketing Experts-Excellent skilled personal who have known about the
business products and how to push them in the market.
 Product Packaging Experts-These are professionals who help in the packaging of
company’s products.
 Product distribution and delivery Experts- Rider and drivers that ensure company’s
products are delivered safely.

Offline opportunities available in Digital marketing and E-commerce

 Use of business Cards- Exchanging business cards in meetings, markets places or even in
occasions might lead to a business opportunity. The cards should be well structured to
give the client necessary information like what services you offer, your email and
contacts.
 Attend Events- When you attend educational workshops and lectures or do seminars they
mighty attract potential clients who can send a business on your way.
 Offer a catalog-A catalog is very interactive to a client since it has a way of
communicating to the owner and it has variety of products.
 Rent a Billboards – Billboards which are strategic placed may attract a good business to
the company.
 Cross Promotions-Companies should organize for interactive promotions that allow
clients to have opportunity with their products and services.