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  • MP - Bab - 2 - 201810160311153 - Basmalah Rilwan Mengas 1

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    Dana Seger
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    This document contains a concept check quiz for a marketing management class. It asks multiple choice questions about key marketing concepts including: the first phase of the value creation process (planning value), a company's core task (delivering customer value at a profit), distinctive capabilities (competitive advantages), the three key questions addressed by the holistic marketing framework (value exploration, creation, and delivery), the central management tool for marketing coordination (the marketing plan), and definitions of strategic business units, SWOT analysis, and types of corporate growth (horizontal, vertical, integrative).

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    manajemen pemasaran

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    MP_BAB_2_201810160311153_BASMALAH RILWAN MENGAS 1

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    This document contains a concept check quiz for a marketing management class. It asks multiple choice questions about key marketing concepts including: the first phase of the value creation process (planning value), a company's core task (delivering customer value at a profit), distinctive capabilities (competitive advantages), the three key questions addressed by the holistic marketing framework (value exploration, creation, and delivery), the central management tool for marketing coordination (the marketing plan), and definitions of strategic business units, SWOT analysis, and types of corporate growth (horizontal, vertical, integrative).

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    © All Rights Reserved
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    9 views5 pages

    MP - Bab - 2 - 201810160311153 - Basmalah Rilwan Mengas 1

    Uploaded by

    Dana Seger
    This document contains a concept check quiz for a marketing management class. It asks multiple choice questions about key marketing concepts including: the first phase of the value creation process (planning value), a company's core task (delivering customer value at a profit), distinctive capabilities (competitive advantages), the three key questions addressed by the holistic marketing framework (value exploration, creation, and delivery), the central management tool for marketing coordination (the marketing plan), and definitions of strategic business units, SWOT analysis, and types of corporate growth (horizontal, vertical, integrative).

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 5

    MANAJEMEN PEMASARAN

    CONCEPT CHECK QUIZ

    NAMA : BASMALAH RILWAN MENGAS

    NIM : 201810160311153

    KELAS : MANAJEMEN 3D
    The first phase of the value creation and delivery
    sequence is _____.

      planning the value


      
    choosing the value
      
    creating the value
      
    providing the value
      
    communicating the value
      

    The task of any business is to deliver ________ at a profit.

      customer value
      
    products
      
    customer needs
      
    improved quality
      
    products and services
      

    Whereas core competencies tend to refer to areas of special technical


    and production expertise, distinctive capabilities tend to describe
    _____.
      excellence in research capabilities
      
    competitive advantages
      
    distinguishing features of the company from its competitors
      
    distinctive labour practices
      
    excellence in broader business processes
      

    The holistic marketing framework is designed to address which three


    key management questions?
      participation; stability; freedom
      
    product; price; promotion
      
    customer; cost; competition
      
    value exploration; value creation; value delivery
      
    segmentation; targeting; positioning
      

    The _____ is the central instrument for directing and coordinating the
    marketing effort.
      market opportunity analysis
      
    holistic marketing framework
      
    growth matrix
      
    marketing plan
      
    mission statements
      

    An SBU refers to _____.

      strategic bipartisan union


      
    statistical business unit
      
    synergistic business unit
      
    strategic bidirectional unit
      
    strategic business unit
      

    A company's organization consists of its _____.

      strategies; policies; corporate culture


      
    staff; policies; commitment
      
    structures; policies; corporate culture
      
    structures; policies; competitive culture
      
    staff; policies; corporate culture
      

    MOA refers to _____.

      market opportunities articulated


      
    market objectives analyzed
      
    marketing organization of America
      
    market opportunity analysis
      
    marketing objectives analysis
      

    The last section in a marketing plan should contain _____.

      a situation analysis
      
    financial projections
      
    an executive summary and table of contents
      
    implementation controls
      
    a marketing strategy
      

    SWOT analysis refers to an analysis of a company's _____.

      strategic units; workers; opportunities; technology


      
    strengths; weaknesses; opportunities; threats
      
    systems; withholdings; operations; technology
      
    systems; weaknesses; operations; threats
      
    strengths; weaknesses; opportunities; technology
      

    When a business's sales and profits are increased through backward,


    forward, or horizontal integration, this is called _______.
      integrative growth
      
    intensive growth
      
    diversification
      
    vertical growth
      
    horizontal growth
      

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