Dear Respondents,

The Researchers appreciates you taking time to answer the following questions. This survey-questionnaire is
intended to collect information pertaining to the effects of globalization to the aromatic and non-aromatic rice
consumer preferences in Science City of Muñoz Public Market, Nueva Ecija, Philippines. This questionnaire will
only be used for research at Central Luzon State University and will not be used for any other purposes. Rest assured
that all the collected information in this survey-questionnaire will be treated with utmost confidentiality in
accordance with provision of Data Privacy Act of 2012.

1 – Strongly Disagree
Name: (Optional) 2 – Disagree
_________________________ 3 – Neutral
4 – Agree
5 – Strongly Agree
Age: 10-25 26-40
1 2 3 4 5
41-55 56-70
I think the global portrayal
71 and above
of culture disseminated by
Sex: Male Female internet, popular media,
and international travel
Educational Attainment:
affects my decision and
Primary Secondary
preferences when choosing
Tertiary
a rice variety.
Marital Status: I preferred a rice variety
Single In a Relationship that is grown efficiently,
Married Widowed highly accessible to the
Separated Annulled public, grown in an organic
Family Monthly Income: way, and cultivated by the
Less than P12,000 farmers around the world.
P12,000 – P24,000 I think the global pricing of
P24,000 – P48,000 rice whether increasing or
P48,000 – P84,000 decreasing affects my
P84,000 – P144,000 decision in choosing a rice
P144,000 – P241,000 variety.
P241,000 and above I think the global rice
policy implemented by the
Aromatic Rice:
government affects my
Imported Local
preference in buying a rice
Non-Aromatic Rice: variety for daily
Imported Local consumption