Based on market research identifying key customer preferences for ice cream as rich taste, smooth texture, unique flavor, and sweet taste, a quality function deployment analysis was conducted. This analysis scored natural flavor as the most important factor with 14 points, as it related to both smooth texture and distinct flavor. Sugar content was next most important with a score of 5, providing sweet and rich flavors. Low air content scored lowest with only 2 points, relating solely to smooth texture, while high butterfat scored 3 points for rich flavor. Therefore, the analysis recommends focusing on natural flavor as the most appealing attribute for customers.
Based on market research identifying key customer preferences for ice cream as rich taste, smooth texture, unique flavor, and sweet taste, a quality function deployment analysis was conducted. This analysis scored natural flavor as the most important factor with 14 points, as it related to both smooth texture and distinct flavor. Sugar content was next most important with a score of 5, providing sweet and rich flavors. Low air content scored lowest with only 2 points, relating solely to smooth texture, while high butterfat scored 3 points for rich flavor. Therefore, the analysis recommends focusing on natural flavor as the most appealing attribute for customers.
Based on market research identifying key customer preferences for ice cream as rich taste, smooth texture, unique flavor, and sweet taste, a quality function deployment analysis was conducted. This analysis scored natural flavor as the most important factor with 14 points, as it related to both smooth texture and distinct flavor. Sugar content was next most important with a score of 5, providing sweet and rich flavors. Low air content scored lowest with only 2 points, relating solely to smooth texture, while high butterfat scored 3 points for rich flavor. Therefore, the analysis recommends focusing on natural flavor as the most appealing attribute for customers.
Due to market research that indicated these four factors as
crucial to customers' purchasing decisions, the four flavors are Rich taste, Smooth texture, Unique flavor, and Sweet taste are presented in the first column on the left. There are three relationship feed backs are 5, 3, and 1. At the top is a depiction of the production perspective, or the qualities considered. These include the amount of sugar, the amount of butterfat, the amount of air, and the flavor. The bottom row represents that natural flavor, which corresponds to both a smooth texture and a distinct flavor, won the competition with a score of 14.The sugar content follows, which provides to the food's sweet and rich flavor. Low air content came in last with a score of 2, relating to a smooth texture, while high butterfat came in second with a score of 5, exclusively referring to a rich flavor. In conclusion, an ice cream's natural flavor is the most appealing. since it is regarded as the highest and contains ice, it is an essential factor throughout production. The least important type of cream is one with little air content.