INDUSTRIES & MARKETS

Retail market worldwide

 Table of Contents

01 Market overview World: retail revenue CAGR of top retailers FY2015-FY2020 22

World: leading retailers 2027, by forecast total chain retail sales 23
World: retail sales 2020-2025 04
World: number of stores of the leading retailers 2021 24
World: retail sales growth 2022-2025 05
World: value of the top retail brands 2022 25
Estimated value of global retail sales 2021-2025, by sales channel 06
Leading global retailers based on market cap as of Q4 2021 26
Global retail e-commerce sales 2014-2026 07
Retail e-commerce sales growth worldwide 2017-2026 08
04 Retail segments
E-commerce as share of total retail sales worldwide 2015-2021, with forecasts to 2026 09
E-commerce share of retail by region in 2020 with a forecast for 2025 10 Worldwide grocery sales in 2021 and 2026, by channel 28
CAGR of the global retail sector 2021-2026, by product category 29

02 Selected retail markets Channel share of the store-based grocery sales worldwide 2021-2026 30
Health, beauty and personal care: estimated global sales value 2022-2027, by channel 31
United States: total retail sales in the United States 1992-2021 12
Household and pet care: estimated global sales value 2021-2026, by channel 32
Retail trade sales trend in the European Union (EU-27) 2008-2021 13
Global electricals, office, leisure, and entertainment sales 2021-2026 33
Retail trade sales growth in Europe 2021, by country 14
Leading electronics, office, and leisure retailers worldwide 2021-2026, by sales 34
Revenue of retail enterprises above designated size in China 2010-2020 15
Retail market size in Japan 2011-2020 16
05 Global retail trends: digital & sustainability
India: retail market value India 2018-2026 17
Latin America: retail sales value 2017-2022 18 Worldwide: favorite buying methods by generation 2021 36

World: retail market attractiveness of selected countries 2021 19 Share of e-commerce companies planning to sell via social media 2021 37
Financing of retail technology deals worldwide 2015-2021 38

03 Leading global retailers Investment in AR/VR technology worldwide in 2024, by use case 39
Reasons for purchasing sustainable products in selected countries worldwide in 2021 40
World: leading retailers 2020, by retail revenue 21

1
 Table of Contents

Global: leading reasons to purchase sustainable items 2021 41

Brand attributes that are important to consumers worldwide 2020 42
Grocery choices based on sustainability in selected countries worldwide in 2021 43

2
CHAPTER 01

Market overview
 Total retail sales worldwide from 2020 to 2025 (in trillion U.S. dollars)
World: retail sales 2020-2025

35
31.27
30.03
30 28.64
27.34
26.03
25 23.74
Sales in trillion U.S. dollars

20

15

10

0
2020 2021 2022 2023* 2024* 2025*

4 Description: Global retail sales were projected to amount to around 31.7 trillion U.S. dollars by 2025, up from approximately 23.74 trillion U.S. dollars in 2020. The retail industry encompasses the journey of a good or service. This typically starts with the manufacturing
of a product and ends with said product being purchased by a consumer from a retailer. Retail establishments come in many forms such as grocery stores, restaurants, and bookstores. Read more
Note(s): Worldwide; January 2022; * Forecast. Read more
Source(s): eMarketer
 Projected retail sales growth worldwide from 2022 to 2025
World: retail sales growth 2022-2025

12%

9.7%
10%

8%
Retail sales growth

6%
5% 4.8% 4.9%
4.1%
4%

2%

0%

-2%

-2.9%
-4%
2020 2021 2022 2023 2024 2025

5 Description: In 2020, global retail sales fell by 2.9 percent as a result of the COVID-19 pandemic, bouncing back in 2021 with a growth of 9.7 percent Global retail sales were projected to amount to around 27.3 trillion U.S. dollars by 2022, up from approximately 23.7
trillion U.S. dollars in 2020. Read more
Note(s): Worldwide; January 2022
Source(s): eMarketer
 Estimated value of the in-store and e-commerce retail sales worldwide
from 2021 and 2025 (in trillion U.S. dollars)
Estimated value of global retail sales 2021-2025, by sales channel

Physical retail e-commerce

35

30
Retail sales in trillion U.S. dollars

8.5
25 7.36
6.51
5.76
5.1
20

15

20.66 21.48 22
10 19.1 19.86

0
2021 2022 2023 2024 2025

6 Description: In 2021, the global in-store or brick-and-mortar retail channel generated an estimated 19.1 trillion U.S. dollars in sales. Total retail sales (online and offline retail) worldwide amounted to around 24.2 trillion U.S. dollars that year. By 2025, it is estimated
that the value of e-commerce retail sales will reach 8.5 trillion U.S. dollars on a global scale. Read more
Note(s): Worldwide; 2021
Source(s): Activate; Digital Commerce 360; eMarketer; Research and Markets; Statista
 Retail e-commerce sales worldwide from 2014 to 2026 (in billion U.S.
dollars)
Global retail e-commerce sales 2014-2026

9,000
8,148
8,000 7,528
6,913
7,000
6,310
Sales in billion U.S. dollars

6,000 5,717
5,211
5,000
4,248
4,000
3,351
2,982
3,000
2,382
1,845
2,000 1,548
1,336

1,000

0
2014 2015 2016 2017 2018 2019 2020 2021 2022* 2023 2024 2025 2026

7 Description: In 2021, retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide. This figure is forecast to grow by 56 percent over the next years, reaching about 8.1 trillion dollars by 2026. Read more
Note(s): Worldwide; 2014 to 2022; * From this year onwards, figures are forecasts. Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets. 2014 [...] Read more
Source(s): eMarketer
 Annual retail e-commerce sales growth worldwide from 2017 to 2026
Retail e-commerce sales growth worldwide 2017-2026

30%
28%

25.7%

25%
22.9%
E-commerce sales growth rate

20.5%
20%
17.1%

15%

10.4%
9.7% 9.6%
10% 8.9%
8.2%

5%
2017 2018 2019 2020 2021 2022* 2023 2024 2025 2026

8 Description: In 2021, global e-commerce sales grew by 17.1 percent compared to the previous year. In that period, e-commerce accounted for approximately 19 percent of all retail sales worldwide. Read more
Note(s): Worldwide; 2017 to 2022; * Forecast. Includes products and services ordered using the internet via any device, regardless of the method of payment or fulfillment, numbers may not add up in total due to rounding. Excluding event tickets. [...] Read more
Source(s): eMarketer
 E-commerce as percentage of total retail sales worldwide from 2015 to
2021, with forecasts from 2022 to 2026
E-commerce as share of total retail sales worldwide 2015-2021, with forecasts to 2026

30%

25% 24%
23%
21.9%
20.8%
19.7%
20% 18.8%
Share of retail sales

17.8%

15% 13.8%
12.2%
10.4%
10% 8.6%
7.4%

5%

0%
2015 2016 2017 2018 2019 2020 2021 2022* 2023 2024 2025 2026

9 Description: Internet sales have played an increasingly significant role in retailing. In 2021, e-commerce accounted for nearly 19 percent of retail sales worldwide. Forecasts indicate that by 2026, the online segment will make up close to a quarter of total global retail
sales. Read more
Note(s): Worldwide; 2015 to 2022; * Forecast. Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets. 2015 to 2020 data are from earlier reporting. Read more
Source(s): eMarketer
 Regional e-commerce share of retail in 2020, with a forecast for 2025
E-commerce share of retail by region in 2020 with a forecast for 2025

2020 2025
70%
61%
60%
E-commerce share of global retail

51%
50%

40%

30% 26%

19% 20%
20% 16%
13%
11% 10%
10% 7%

0%
Asia-Pacific Europe Latin America Middle East & Africa North America
Region

10 Description: A recent study shows that in Asia-Pacific region e-commerce comprised half of the retail sales in 2020, making this region the lead among others. E-commerce share of retail in North America and Europe followed Asia-Pacific with 20 percent and 16
percent, respectively. Share of e-commerce in retail sales in Asia-Pacific is expected to grow by ten percent by the year 2025, reaching 61 percent which is the largest expected increase among other regions. In contrast, e-commerce share of retail [...] Read more
Note(s): Worldwide; October 2020
Source(s): Edge by Ascential
CHAPTER 02

Selected retail markets

 Total retail sales in the United States from 1992 to 2021 (in billion U.S.
dollars)
United States: total retail sales in the United States 1992-2021

7,000

6,000
Retail sales in billion U.S. dollars

5,000

4,000

3,000

2,000

1,000
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Year

12 Description: By the end of 2021, total retail sales reached approximately 6.6 trillion U.S. dollars, around one billion U.S. dollar increase from the year before. Retail sales have steadily increased since 2009, as the economy recovered from the downward trend due to
the recession following the 2007-2008 financial crisis, and most recently from the impact of the coronavirus (COVID-19) crisis. Read more
Note(s): United States; 1992 to 2021
Source(s): US Census Bureau
 Sales volume of total retail trade in the European Union (EU-27) from 2008
to 2021 (as index)
Retail trade sales trend in the European Union (EU-27) 2008-2021

140

120 115.58
110.18 109.59
105.06 107.29
100.06 100 102.12
97.47 98.01 97.37 95.94 95.54 96.88
100
Index (2015=100)

80

60

40

20

0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

13 Description: The total retail trade sales volume index in the European Union increased by six (+5.47 percent) in 2021 in comparison to the previous year. With 115.58, the total retail trade sales volume index thereby reached its highest value in the observed period.
Read more
Note(s): Europe; 2008 to 2021
Source(s): OECD
 Percentage growth in retail trade sales volume in Europe in 2021, by
country*
Retail trade sales growth in Europe 2021, by country

Year-on-year percentage growth

0% 2% 4% 6% 8% 10% 12% 14%

Lithuania 12.9%

Estonia 11.8%

France 9.7%

Ireland 9.4%

Poland 9.1%

Italy 8%

Luxembourg 7.1%

Portugal 6.9%

Sweden 6%

Belgium 5.5%

Switzerland 4.6%

Czechia 4.1%

United Kingdom 4.1%

Hungary 3.5%

Finland 3.4%

14 Description: This statistic displays the percentage change in sales volumes of the retail trade in European countries in 2021. Lithuania and Estonia had the highest rise in sales volume at 12.9 and 11.8 percent, respectively. Read more
Note(s): Europe; 2021
Source(s): OECD
 Retail revenue of enterprises above designated size in China from 2010 to
2020 (in trillion yuan)
Revenue of retail enterprises above designated size in China 2010-2020

14
13.04 13.1
12.66 12.5
12.31
12 11.43
11.06

9.85
10
Revenue in trillion yuan

8.34
8 7.18

5.75
6

0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

15 Description: In 2020, the revenue from retail enterprises above designated size amounted to around 13.1 trillion yuan in China. This indicated an increase in revenue from 13.04 trillion yuan in the previous year. Read more
Note(s): China; 2010 to 2020
Source(s): National Bureau of Statistics of China
 Sales value of retail trade in Japan from 2011 to 2020 (in trillion Japanese
yen)
Retail market size in Japan 2011-2020

160
144.97 145.05 146.46
141.22 140.67 139.88 142.51
137.59 138.9
140 135.16
Sales value in trillion Japanese yen

120

100

80

60

40

20

0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

16 Description: In 2020, the Japanese retail industry recorded around 146 trillion Japanese yen in sales. This represented a decade high. Read more
Note(s): Japan; 2011 to 2020
Source(s): METI (Japan); Mitsui Fudosan
 Value of the retail market in India from 2018 to 2020, with estimates until
2026 (in billion U.S. dollars)
India: retail market value India 2018-2026

2,000

1,800 1,750
1,622.8
1,600 1,504.9
1,395.5
Value in billion U.S. dollars

1,400 1,294.1
1,200
1,200
1,022.3
1,000 950
883

800

600

400

200

0
2018 2019 2020 2021* 2022* 2023* 2024* 2025* 2026*

17 Description: In 2020, the retail market in India was 800 billion U.S. dollars, down from 950 billion dollars recorded in 2018. By 2026, this value is expected to surpass 1.7 trillion, representing an increase of over 80 percent in comparison to 2018. Read more
Note(s): India; 2018 to 2020; * Forecast. An exponential development of the values was assumed to estimate the annual values between 2018 and 2020, which were provided by the source. An exponential development of the values was assumed [...] Read more
Source(s): India Brand Equity Foundation; Statista
 Retail sales value in Latin America from 2017 to 2022 (in trillion U.S.
dollars)
Latin America: retail sales value 2017-2022

2.5
2.35
2.27
2.19
2.09
1.99
2.0 1.89
Value in trillion U.S. dollars

1.5

1.0

0.5

0.0
2017 2018* 2019 2020 2021 2022

18 Description: This statistic displays the value of the retail sector in Latin America in 2017 and forecasts thereof until 2022. In 2017, retail sales in the Latin American region amounted to almost 1.9 trillion U.S. dollars, and they were expected to reach 2.35 trillion by 2022.
Read more
Note(s): 2017 and 2018; Excluding travel and event tickets; * Starting from the indicated year, figures are forecasts (as of June 2018). Values have been rounded. Read more
Source(s): eMarketer
 Retail market attractiveness of selected countries in 2021, by Global Retail
Development Index score
World: retail market attractiveness of selected countries 2021

Global Retail Development Index score (GRDS)*

0 20 40 60 80 100 120

China 100

UAE 78.4

Saudi Arabia 75.8

Russia 75

Malaysia 74.5

Bulgaria 69.4

Romania 61.2

Serbia 61

India 59.1

Turkey 52.3

Indonesia 51.3

Dominican Republic 44.5

Jordan 37.3

Peru 37.2

Colombia 36.8

19 Description: This statistic shows the market attractiveness of selected countries for the retail industry as of 2021, according to the Global Retail Development Index. As of 2021, China had a market attractiveness score of 100 points, followed by United Arab Emirates
and Saudi Arabia, with 78.4 and 75.8, respectively. Read more
Note(s): Worldwide; 2021; * Global Retail Development Index score, 0 = low attractiveness, 100 = high attractiveness Read more
Source(s): Kearney
CHAPTER 03

Leading global retailers

 Leading retailers worldwide in 2020, by retail revenue (in billion U.S.
dollars)
World: leading retailers 2020, by retail revenue

Retail revenue in billion U.S. dollars

0 100 200 300 400 500 600

Walmart Inc (United States) 559.15

Amazon.com, Inc. (United States) 213.57

Costco Wholesale Corporation (United States) 166.76

Schwarz Group (Germany)

Company (Country of origin)

144.25

The Home Depot, Inc. (United States) 132.11

The Kroger Co. (United States) 131.62

Walgreens Boots Alliance, Inc (United States) 117.71

Aldi Einkauf GmbH & Co. oHG (Germany)* 117.05

JD.com, Inc (China) 94.42

Target Corporation (United States) 92.4

CVS Health Corporation (United States) 91.2

Lowe's Companies, Inc. (United States) 89.6

Ahold Delhaize (Netherlands) 85.18

Aeon Co., Ltd. (Japan) 75.08

Tesco PLC (United Kingdom) 73.89

21 Description: The retail industry encompasses the journey of a good or service. This typically starts with the manufacture of a product and ends with said product being purchased by a consumer from a retailer. As a result of globalization and various trade agreements
between markets and countries, many retailers are capable of doing business on a global scale. Based on retail sales generated in the financial year 2020, Walmart was by far the world's leading retailer with retail revenues reaching [...] Read more
Note(s): Worldwide; 2020
Source(s): Deloitte
 Retail revenue compound annual growth rate (CAGR) of the world's
leading retailers from fiscal year 2015 to 2020
World: retail revenue CAGR of top retailers FY2015-FY2020

35%
31.2%
30%

25%
Retail revenue CAGR

21.9%

20%

15%

10% 8.3% 7.8% 7.5%

5.8% 5.6%
4.6%
5% 3.7% 3%

0%
JD.com, Inc Amazon.com, The Home Schwarz Group Costco Aldi Einkauf Walgreens Target The Kroger Co. Walmart, Inc
(China) Inc. (United Depot, Inc. (Germany) Wholesale GmbH & Co. Boots Alliance, Corporation (United States) (United States)
States) (United States) Corporation oHG (Germany) Inc (United (United States)
(United States) States)

22 Description: In fiscal year 2020, the Chinese online retailers JD.com and the global retail giant Amazon ranked as the fastest growing retailers based on CAGR between 2015 and 2020. Among the leading 10 retailers based on 2020 sales, Walmart, the world's leading
retailer, registered a comparatively slower CAGR at three percent. Read more
Note(s): Worldwide; 2020*; * leading 10 retailers based on 2020 retail revenue
Source(s): Deloitte
 Leading global retailers by projected total chain retail sales in 2027 (in
billion U.S. dollars)
World: leading retailers 2027, by forecast total chain retail sales

1,400

1,184.1 1,178.7
Forecast total chain retail sales in billion U.S.

1,200

1,000

806.1
800 739.1
dollars

685.6

600

400

200

0
Amazon Alibaba Group Pinduoduo JD.com Walmart

23 Description: By 2027, the e-commerce retailer Amazon is forecast to be the leading retailer worldwide, just barely outdoing the Alibaba Group in terms of sales. Specifically, projections for 2027 show that the total chain retail sales of Amazon are going to reach a value
of more than 1.18 trillion U.S. dollars. Walmart would rank fifth, generating an estimated 686 billion U.S. dollars in chain retail sales that year. Read more
Note(s): Worldwide; March 28, 2022
Source(s): Edge by Ascential
 Leading retailers worldwide in 2021, by total number of stores
World: number of stores of the leading retailers 2021

Number of stores
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000

Seven & I (Seven-Eleven) 40,773

FamilyMart UNY 25,526

AS Watson 16,250

CP All 14,845

Aeon 13,757

Carrefour 13,712

Schwarz Group 13,334

Walgreens Boots Alliance 13,294

Aldi 13,124

Couche-Tard 12,951

Rewe 11,407

Casino 10,502

Walmart 10,431

Metro AG 9,772

Ahold Delhaize 7,519

24 Description: Seven & I Holdings, the parent company of the 7-Eleven retail chain, had a total of over 40,000 retail stores in operation throughout the world in 2021. 7-Eleven are a chain of convenience stores which operate in many countries globally. That year, Seven &
I had more retail stores than any of the world's other leading retail companies, such as Walmart, which had nearly 10,500 retail outlets or the Schwarz Group with some 13,300 stores. Although, Walmart was not the company with the [...] Read more
Note(s): Worldwide; 2021; Top 15 global retailers based on Stores ranking
Source(s): Kantar; National Retail Federation
 Brand value of the leading retailers worldwide in 2022 (in million U.S.
dollars)
World: value of the top retail brands 2022

Brand value in million U.S. dollars

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000

Amazon 350,273

Walmart 111,918

Home Depot 56,312

Taobao 53,762

Tmall 49,182

Costco 37,501

Lowe's 33,392

Target 28,342

JD.com 27,152

CVS 26,185

Alibaba 22,843

25 Description: As of 2022, Amazon was the most valuable retail brand in the world with an estimated brand value of about 350 billion U.S. dollars. Taobao, an online shopping website brand owned by Alibaba, ranked fourth, with a brand value of 53.8 billion dollars.
Read more
Note(s): Worldwide; 2022
Source(s): Brand Finance
 Leading global retailers based on market capitalization value as of fourth
quarter 2021 (in billion U.S. dollars)
Leading global retailers based on market cap as of Q4 2021

1,800 1,691
Market capitalization value in billion U.S. dollars

1,600

1,400

1,200

1,000

800

600
433.4 401.4
400 322.9
263.8 251.7
174.2 136.2
200 110.9 110 101.1 100.2 90.6 73.1 60.2
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26 Description: As of fourth quarter 2021, Amazon was the leading global retailer based on market capitalization value, with the company's market cap exceeding 1.7 trillion U.S. dollars. Following Amazon, Home Depot and Walmart came in second and third place with
market cap of over 400 billion U.S. dollars each. Read more
Note(s): Worldwide; Q4 2021
Source(s): GlobalData
CHAPTER 04

Retail segments
 Grocery sales worldwide in 2021 with a forecast for 2026, by channel (in
billion U.S. dollars)*
Worldwide grocery sales in 2021 and 2026, by channel

2021 2026**
1,800
1,615.9
1,600
1,375.9
1,400
Sales in billion U.S. dollars

1,200

1,000
816.2 809.6
800 719.5
582.7 564.5
600
469.1 468.1 462.3 455.9
376.3 345.4
400
266.4
200

0
Supermarkets & Hyper-stores Discount E-commerce Pharma & health Convenience Cash & carry/club
neighborhood stores

28 Description: In 2021, worldwide grocery sales of supermarkets and neighborhood stores amounted to 1,38 trillion U.S. dollars. Hyper-stores, on the other hand, were the second-largest channel with a total of 720 billion in sales. By 2026, all channels will have seen an
increase in sales, with e-commerce featuring the highest growth. Read more
Note(s): Worldwide; 2021; *Figures based on the sales of edible grocery, household and pet care, and health and beauty. **Forecast Read more
Source(s): Edge by Ascential
 Compound annual growth rate (CAGR) of the global retail sector from
2021 to 2026, by product category
CAGR of the global retail sector 2021-2026, by product category

10%

9% 8.7% 8.6%

8% 7.7%

7% 6.4% 6.3%
CAGR 2021-2026

6% 5.7% 5.7%
5.3%
5%
4%
4% 3.7%

3%

2%

1%

0%
Fashion & Electricals Leisure & Home & DIY Office Household & Health & Edible grocery Food service Other
apparel entertainment pet care beauty

29 Description: According to estimates, between 2021 and 2026, the fashion and apparel sector within the global retail industry is expected to grow at a CAGR of 8.7 percent, making this the world's fastest growing retail product category. Following fashion and apparel,
electricals are forecast to be the second-fastest growing product category based on CAGR. Read more
Note(s): Worldwide; August 2021
Source(s): Edge by Ascential
 Estimated channel share of the store-based total grocery sales worldwide
in 2021 and 2026
Channel share of the store-based grocery sales worldwide 2021-2026

2021 2026
25%
Percentage of the total store-based grocery sales

22.9% 23%

20%

15% 13.6% 13.7%

12.1% 12.2%

10%
7% 7.1%

5%

1.5% 1.5%
0.3% 0.3%
0%
Supermarkets & Hyper- Supermarkets Hyper-stores Discount stores Convenience stores Cash & Carry/Club
stores (combined)

30 Description: In 2021, convenience stores accounted for 22.9 percent of the global store-based grocery sales, including edible grocery, household and pet care, and health and beauty sales. Supermarkets, on the other hand, was the second-largest channel with a share
of 12.1 of the total store-based sales. By 2026, sales channel distribution of the in-store grocery market is estimated to see minimal increases only. Read more
Note(s): Worldwide; June 2021
Source(s): Edge by Ascential
 Estimated value of global health, beauty, and personal care sales in 2022
and 2027 (in billion U.S. dollars), by sales channel
Health, beauty and personal care: estimated global sales value 2022-2027, by channel

2022 2027
600

502
Value of sales in billion U.S. dollars

500
418.4 426.6

400

300 263.6

200 159.7
126.9 131.4
113.2
100
47.6 55.4 44.9 55.1 43.4
33.5 30.9 35.9

0
Pharma & Health E-commerce Hyper stores Supermarkets & Beauty specialists Discount Cash & Carry/Club Department stores
neighbourhood
stores

31 Description: In 2022, the estimated value of global sales of health, beauty, and personal care products in pharma and health stores was measured at over 418 billion U.S. dollars. By 2027, this value is forecast to go over the 500 billion-dollar-mark. Read more
Note(s): Worldwide; June 2022
Source(s): Edge by Ascential
 Estimated value of household goods and pet care products sales in 2021
and 2026 (in billion U.S. dollars), by sales channel
Household and pet care: estimated global sales value 2021-2026, by channel

2021 2026
180
164.4
Estimated value of sales in billion U.S. dollars

160

140
119.5
120
102.9
100 93.8

80 72.4
66.1 63.7
60 53.4

36.7
40 29.5
23.4 19.8 23
19.4
20

0
Pharma & Health Other non-food Cash & Carry/Club Discount Hyper stores E-commerce Supermarkets &
specialists neighbourhood stores

32 Description: According to estimates, in 2021, the leading channel for the global sales of household products and pet care was supermarkets and neighbourhood stores, with 102.9 billion U.S. dollars generated through this channel. By 2026, e-commerce is forecast to
take over as the leading channel, with global sales in these product categories reaching 119.5 billion U.S. dollars. Read more
Note(s): Worldwide; 2021
Source(s): Edge by Ascential
 Electricals, office, leisure and entertainment sales worldwide in 2021, with
a forecast for 2026 (in billion U.S. dollars), by sales channel
Global electricals, office, leisure, and entertainment sales 2021-2026

E-commerce Store-based
4,000

3,500

3,000 1,273.6
Sales in billion U.S. dollars

2,500

2,000
1,054.3

1,500

2,296.8
1,000
1,360.7
500

0
2021 2026*

33 Description: In 2021, global electricals, office, and leisure & entertainment chain retail sales came to an estimated 2.4 trillion U.S. dollars. Specifically, about 44 percent of these sales were generated in physical stores, while more than half was made online. Over the
next five years, worldwide chain retail sales for this sector are projected to grow by over 1.1 trillion U.S. dollars. Read more
Note(s): Worldwide; 2021; * Figures for this year are forecasts. Read more
Source(s): Edge by Ascential
 Leading store-based electronics, office, leisure, and entertainment retailers
worldwide in 2021 and 2026 (in billion U.S. dollars), based on estimated sales
Leading electronics, office, and leisure retailers worldwide 2021-2026, by sales

2021 2026*
140
124
120
108.9
Sales in billion U.S.dollars

100

80

60 51.8
42.3
40 33.4 35.3 34.2 33.3
31
24.8 23.6 25.7 23.5 23.6
21.5 21.3 20.6 18.6
20 15.9 15.3

0
Walmart Samsung Best Buy Apple Costco 7-Eleven Ceconomy T-Mobile Reliance Retail Verizon
Wireless

34 Description: With estimated store-based sales reaching about 109 billion U.S. dollars in 2021, Walmart was the world's leading physical retailer of electronics, office, leisure, and entertainment goods that year. By 2026, Walmart is projected to maintain its leading
position with nearly 125 billion U.S. dollars' worth of sales. Read more
Note(s): Worldwide; 2021; * Figures for this year are forecasts. Read more
Source(s): Edge by Ascential
CHAPTER 05

Global retail trends: digital &

sustainability
 Primary shopping methods used among consumers worldwide in 2021, by
generation
Worldwide: favorite buying methods by generation 2021

In-store Hybrid Online

120%

100%

28% 27% 22%

Percentage of consumers

32%
80%

18%
60% 23%
36% 30%

40%

60%
51%
20% 37% 38%

0%
Generation Z Millennials Generation X Boomers

36 Description: In 2021, 60 percent of baby boomers preferred in-store shopping, while only 22 percent chose online shopping as their primary method of buying. Many millennials and Generation Z shoppers also opted for in-store shopping, but showed a way greater
interest in hybrid buying methods, at a rate of 30 and 36 percent, respectively. Read more
Note(s): Worldwide; September 2021; 19,100 respondents; 18 years and older
Source(s): IBM Institute for Business Value; National Retail Federation
 Share of e-commerce companies planning on selling directly on social
media in North America and Europe in 2021
Share of e-commerce companies planning to sell via social media 2021

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35%

Still evaluating 33%

We already sell on social media 30%

No, we will not introduce direct selling on social media in 2021 20%

Yes, we will introduce direct selling on social media in 2021 12%

Do not know 5%

37 Description: An October 2020 survey among e-commerce decision makers in North America and Europe revealed that only 12 percent of e-commerce companies planned to introduce direct sales through social media platforms in 2021. Up to 30 percent of these
businesses were already selling via social media at that time, while another 33 percent of respondents said they were still evaluating whether to adopt this strategy or not. Read more
Note(s): North America, Europe; October 2020; 100 e-commerce decision-makers
Source(s): SearchNode
 Retail technology financing deals worldwide from 2016 to 2021 (in billion
U.S. dollars)
Financing of retail technology deals worldwide 2015-2021

120
109.2

100
Financing in billion U.S. dollars

80

60 53.5
49.5
47.1
43.9
40 35.9

25.9

20

0
2015 2016 2017 2018 2019 2020 2021

38 Description: In 2021, the financing of retail technology deals reached over the 100 billion U.S. dollars mark, more than doubling on the value of retail tech deals funded in 2020. Around the world, Asia and North America have the largest shares in retail tech funding
and investments. Read more
Note(s): Worldwide; 2016 to 2021
Source(s): CB Insights
 Investment in augmented and virtual reality (AR/VR) technology worldwide
in 2024, by use case (in billion U.S. dollars)
Investment in AR/VR technology worldwide in 2024, by use case

20
17.6
18

16
Investment in billion U.S. dollars

14

12

10

6
4.1 4.1
4
2.7
2

0
Training Industrial maintenance Retail showcasing VR gaming, VR video/feature viewing,
and AR gaming

39 Description: The commercial use cases for augmented and virtual reality (AR/VR) that are expected to receive the largest investment in 2024 are training and industrial maintenance with 4.1 billion U.S. dollars forecast to be invested in both fields. VR gaming, VR
video/feature viewing, and AR gaming make up the three largest consumer use cases for augmented and virtual reality (AR/VR), with 17.6 billion U.S. dollars expected to be spent in 2024. Read more
Note(s): Worldwide; 2020
Source(s): IDC
 Primary reasons for purchasing sustainable products in selected countries
worldwide in 2021
Reasons for purchasing sustainable products in selected countries worldwide in 2021

They are better for me/my family They are better for the earth/environment
They are better for my country/community They are better for workers who produce them
60%

51%
49%
50%
45%
43%
Share of respondents

40% 36% 36% 36%

35%
33% 33% 33%

30% 27%

19%
20% 17% 16%

11% 11% 12% 11% 12%

8% 9% 8%
10% 7%

0%
United States Brazil China Germany India Mexico

40 Description: In 2021, approximately 27 percent of respondents in the United States (U.S.) stated that their main reason for purchasing products that are environmentally friendly or socially responsible is that they are better for the earth or environment. Moreover, 51
percent of U.S. respondents stated that their main reason was that such products are better for themselves or their families. By contrast, 45 percent of respondents in Brazil named the earth or environment as their main reason, [...] Read more
Note(s): Worldwide, Brazil, China, Germany, India, United States; March to April 2021; 4,528*; 18-75
Source(s): The Hartman Group
 Leading factors encouraging consumers worldwide to buy more
sustainable products in 2021
Global: leading reasons to purchase sustainable items 2021

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40%

Price is comparable to other products/trends 35%

Quality is better than other products/brands 32%

Better product availability 21%

Better understanding of the health and wellness benefits of the product 21%

Better understanding of how my purchase can help contribute to social

21%
responsibility
More information on how to re-use, return, or recycle the product once I am done
21%
using it

Greater selection of sustainable products 20%

More information of where products are sourced, produced, and manufactured 20%

41 Description: In 2021, the leading reason why consumers around the world considered buying more sustainable products had to do with price. Over a third of surveyed shoppers said that as long as the price of the sustainable item was comparable to other products
and/or trends, they would buy more of these goods. Furthermore, factors such as quality and product availability remain very important to consumers. Read more
Note(s): Worldwide; September 2021; 19,100 respondents; 18 years and older
Source(s): IBM Institute for Business Value; National Retail Federation
 Environmentally friendly brand attributes that are important to consumers
worldwide in 2020
Brand attributes that are important to consumers worldwide 2020

Very important Moderately important Slightly or not important

120%

100%

23% 24%
80%

60% 32% 32%

40%

20% 45% 44%

0%
Are sustainable and environmentally responsible Support recycling

42 Description: As of 2020, 45 percent of consumers surveyed stated that they were interested in finding brands that were sustainable or environmentally responsible. Likewise, 44 percent of consumers stated that they were interested in brands that supported recycling.
Read more
Note(s): Worldwide; 18,980 respondents; 28 countries worldwide
Source(s): IBM
 Frequency of grocery choices based on sustainability concerns in selected
countries worldwide in 2021
Grocery choices based on sustainability in selected countries worldwide in 2021

Always/Usually Sometimes Rarely/Never

120%

100% 4%
14% 7% 10%
19%
17%
33%
Share of respondents

80%
32%
32%
32%

60% 44%
32%

40% 79%
61% 58%
55%
20% 36% 37%

0%
United States Brazil China Germany India Mexico

43 Description: In 2021, approximately 40 percent of respondents in the United States stated that they think that the food they eat at or from a restaurant is less healthy as compared to food made at home. In comparison, in Brazil approximately 66 percent shared this
view. Read more
Note(s): Worldwide, Brazil, China, Germany, India, United States; March to April 2021; 4,528*; 18-75
Source(s): The Hartman Group
 Sources

Activate OECD
Brand Finance Planet Retail
CB Insights Population Reference Bureau
Deloitte Research and Markets
Digital Commerce 360 SearchNode
Doing Business Statista
Edge by Ascential The Hartman Group
eMarketer United Nations
eMarketer (@eMarketer) US Census Bureau
Euromoney Various sources ( IBM Institute for Business Value)
GlobalData World Bank
IBM World Economic Forum
IBM Institute for Business Value
IDC
IMF
India Brand Equity Foundation
Kantar
Kearney
METI (Japan)
Mitsui Fudosan
National Bureau of Statistics of China
National Retail Federation

44