Power BI Desktop

Sales AMT TRX Year 

  top continent names by
  
SALES ANALYSIS  2007

$1.05bn 260.51K
total premium

Showing Top 10 DIM geography continent name of   2008

results DIM geographies by total premium of
 2009
Daily Sales AMT Sales AMT By Time Sales AMT By Time
SalesAmount Median Value Dec May Sep Apr $300M
$283M
RegionCountryN… 
$282M
$103.21M $267M All 
$3.5M
Jul
$90.0… $89.9… $89.8…
$250M ClassName 
$3M $99.69M Jun Mar
Nov $87.06M All 
Oct $72.89M
$2.5M $97.25M $218M
$82.05M Jan
Aug $200M BrandName 
Qtr 1 Qtr 2 Qtr 3 Qtr 4
Feb
$2M 2008
$92.56M $70.75M All 

Distribution Sales AMT Sales AMT & Cumulative % By Composition Of Sales AMT By Time
ChannelName 
Time
1577.00 Month Jan Feb Mar Apr May Jun Jul Aug Sep
103210237 All 
10000000099691252
1400.00 100%
97246570

6%
92556558

3%.2
1177.00 90072844
89968994
89876992 90%
90000000 87060563 CityName 

.391
1200.00

856%
82046537 80%

9.2
80000000
%
1000.00 954.00 74069803
72890128 47 All 
70749396
70%
1.4
Frequency

70000000
47%
3.1

800.00 736.00 60%

86%

60000000
4.5

580.00 ColorName 
05%

50000000 50%
600.00
6.0
24%

438.00 40000000 40% 2008 8.56% 8.58% 9.50% 8.82% 8.57% 9.27% 9.83%
All 
7.4

400.00 354.00 345.00

3%

30%
.60

30000000
32%8

200.00 20000000 20%

9. 3
31%

0.00 10000000 10% StoreName 

9.8

0.01K
0.20K
0.38K
0.57K
0.76K
0.95K
1.14K
1.33K
1.52K
1.71K
1.89K
2.08K
2.27K
2.46K
2.65K
2.84K
3.03K
3.22K 0 0%
All 
Aug

Apr
Jun

Jan
Jul

Oct
Dec

Nov

May

Mar
Sep

Feb

SalesAmount
 Sales AMT TRX
Power BI Desktop Year 

SALES ANALYSIS   top continent names by    2007

$3.25bn 859.51K

total premium
  2008
Showing Top 10 DIM geography continent name of
 2009
TRX by Year and Quarter Summary Of TRX By Time
Increase Decrease Total Year Count of SalesKey %CT SalesKey SalesKey QoQ% SalesKey MoM% Weekday 
 
1.0M  2007 379424 44.14% 0.00% 0.00% All 
56.5K  Qtr 2 108483 12.62% 25.79% 6.13%
55.62K  May 36934 4.30% 31.81% 3.06%
ClassName 
55.64K Total 859505 100.00% 7.04% 2.24%
51.81K All 
66.22K
65.74K
TRX By Channel By Time
SalesKey

66.29K BrandName 
0.5M 62.27K 108K 98K
100K 100K
97.87K All 

86.83K
80K 86K 87K 80K
108.48K ChannelName 

66K 66K
86.24K All 
60K 66K 56K 56K 57K 60K
62K 52K
0.0M
CityName 
2007 2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009 Total Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4
Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4 All
2007 2008 2009 
Date Quarter
Composition Of TRX By Time Composition Of TRX By Channel By Time
72.49K (8.43%) 67.01K (7.8%) Month Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ColorName 
69.82K (8.12%) 66.02K (7.68%) Jan
All 
Feb 2009 7.93% 7.81% 7.86% 8.26% 8.68% 8.40% 8.49% 8.54% 8.30% 8.77% 8.38% 8.58%
67.29K (7.83%)
78.29K (9.11%)
Mar
76.89K (8.95%) 2008 7.99% 8.01% 7.90% 8.79% 8.46% 8.20% 8.54% 8.48% 8.22% 8.54% 8.26% 8.62% StoreName 
68.27K (7.94%) Apr
May All 
69.97K (8.14%) 78.02K (9.08%)
2007 7.59% 7.38% 7.76% 9.45% 9.73% 9.41% 7.66% 7.68% 7.55% 9.69% 7.88% 8.22%
69.94K (8.14%) 75.5K (8.78%)
 Sales Amount NetPower BI Desktop
Profits Sales Quantity Net Quantity Year 

NET PROFITS  2007

$947.45M $542.71M $4.9M $4.87M  2008

 2009
Net Profits By Month & Year Net Profits Running Total by Month & Year
55M $2bn $1.8bn $1.8bn $1.9bn
52M 51M 53M
$1.6bn $1.6bn $1.7bn $1.7bn
48M 0% $1.5bn $1.5bn
50M 41M 42M $45M $1.4bn $1.4bn $1.4bn Weekday 
-0.94%
-12.34% All 
$1bn
-9.08%
-11.15% -19.49%
-13.89% -20% ClassName 
-18.69%
-23.23% $0bn All 
0M
9 9 9 9 9 9 9 9 9 9 9 9 9 09 09 9 … 9 9 … 9 9 … 9
-0 -0 r-0 pr-0 ay-0 un-0 Jul-0 ug-0 ep-0 ct-0 ov-0 ec-0 -0 b- ar- r-0 y- -0 l-0 g- -0 t-0 v- -0
Jan Ap
a n Ju Au p
Oc No ec
Jan Feb Ma A M J A S O N D Fe M M Ju Se D
BrandName 
Mo&Y
Mo&Y
Net Profits Running Total $1.37bn $1.87bn All 
PY Net Profits Net Profits YoY Net Profits %

YoY Net Profits by BrandName ContinentName Net Profits Net Quantity Order count AVG Order AMT ChannelName 

$12M  Asia $149,581,592.3550035 $1,458,652 60,627 4,330.73 All 

$0M
$0M  Armenia $1,965,548.777999996 $16,151 871 3,927.18
($4M)  Australia $5,870,207.294499989 $56,356 2,635 3,903.62 CityName 
($18M)
 Bhutan $2,940,869.107500003 $30,651 1,360 3,738.37
All 
($18M)  China $89,931,142.56500041 $910,916 32,881 4,814.96
($50M) ($12M) Beijing $78,824,783.5235002 $807,003 27,825 4,992.19
$2M $1M
GuangDong $950,329.5010000003 $8,444 422 3,913.55 ColorName 
($20M) ($4M) Hong Kong $4,132,222.353999975 $39,093 1,832 3,946.78
All 
) s s s l Shanghai $3,999,766.961999991 $38,864 1,889 3,696.18
l ank tum ork toso ikam ware der ware ideo Toy om… mp… Tota
a n r t a e V I Xinjiang $2,024,040.224500005 $17,512 913 3,887.12
(B . D W
Co Fab Li Tr ros ge pin e C rld
A ture ind P id Tails hon Wo
n w h r India $5,966,313.382500001 $54,811 2,758 3,783.84
ve rth ut e P ide 
Ad No So Th W StoreName 
 Iran $3,942,426.704999999 $34,555 1,839 3,747.55
BrandName  Japan $14,259,319.29 $136,117 6,656 3,738.70 All 
Increase Decrease Total  K t $1 956 163 290499999 $15 139 883 3 842 14
Total $542,706,036.2886279 $4,865,586 219,567 4,315.08
 Power BI Desktop
Sales Quantity Year 
  top continent names by total premium
  
SALES ANALYSIS  2007

14M Showing
results for
Top 10 DIM geography continent name of DIM geographies by total
premium of FACT sales   2008
 2009
Distribution TRX By Sales AMT Return QTY & Sales AMT By Date
90.00 98.00 RegionCountryN… 
(-12.39 + 0x) | R2: 0.51 | Corr: 0.71 | n: 1000
80.00 240 All 
220

ReturnQuantity
70.00
200
Frequency

60.00
180
50.00 160
140 ClassName 
40.00
120
30.00 100 All 
20.00 80
8.00 60
10.00 4.00 3.00 3.00 1.00 40
0.00 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000 5,500,0
0.00K 0.43K 0.87K 1.30K 1.73K 2.17K 2.60K BrandName 
SalesAmount All
SalesQuantity 

Sales QTY by Sales AMT Sales QTY & Sales AMT By Date
ChannelName 

(7731.45 + 0x) | R2: 0.21 | Corr: 0.46 | n: 1000 All 

300000.00
22,000

250000.00 20,000 CityName 

18,000 All

SalesQuantity

Frequency

200000.00
16,000

150000.00 14,000
ColorName 
12,000
100000.00
10,000
All 

50000.00 8,000
6,000
0.00 1,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,0005,500,0 StoreName 
3.0452.34
101.64
150.94
200.24
249.53
298.83
348.13
397.43
446.73
496.03
545.33
594.63
643.93
693.22
742.52
791.82
841.12
All 
SalesAmount
SalesAmount
 Power BI Desktop
Sales AMT - Catalog Sales AMT - Online Sales AMT - Reseller Sales AMT - Store
CHANNEL ANALYSIS
$281.6M $696.51M $446.15M $1.82bn
Sales AMT % By Channel Sales AMT By Channel & By Time Sales AMT By Channel & GEO Year 

1800000000
1824857668 100%
Catalog Online Channel… Catalog Online Reseller  2007
33%
91. 100%

SalesAmo…
90%
1600000000
$0.5bn  2008
.6 0% 80% $0.21bn $0.24bn $0.24bn
1400000000
77 $0.11bn $0.09bn $0.08bn 45.44%
46.38%
70%  2009

SalesAmount
1200000000 $0.0bn 63.34%
60%
%

50% ClassName 
.1 6

1000000000 Reseller Store

50% 20.97% 21.40%
56

800000000 $0.77bn $0.57bn All 

696509152

SalesAmo…
40% $0.49bn
$0.5bn 13.41%
600000000
30% 32.65% 33.16%
446149333 $0.16bn $0.15bn $0.14bn 14.74%
400000000 0%
281596274 20% $0.0bn
200000000 10% North Asia Europe BrandName 
2007 2008 2009 2007 2008 2009 America
0 0%
Year Year ContinentName All 
Store Online Reseller Catalog

Sales AMT By Channel & GEO Sales AMT By Channel & Product Sales AMT By Channel & Store Size ChannelName 
ChannelN… Catalog Online Reseller Store Selling… 450 455 460 462
Catalog All 
100%
Cell phones CityName 
Reseller Store
TV and Video
54.47% 51.26% All 
61.29%
SalesAmount

Online Cameras and camcorders Online

50% ColorName 

14.57% All
14.50% Reseller 
12.45% Computers

22.74% 25.71%
17.11% Store
Catalog StoreName 
9.15% 8.29% 8.45% Home Appliances
0% All 
2007 2008 2009
0% 50% 100%
Year
 Power BI Desktop
TRX - Catalog TRX - Online TRX - Reseller TRX - Store
CHANNEL ANALYSIS
49.22K 158.09K 102.81K 549.38K
TRX % By Channel TRX By Channel & By Time TRX By Channel & GEO Year 
549377
7%
100%
Catalog Online Channel… Catalog Online Reseller  2007
9 4 .2
500000 90% 100%
 2008

SalesKey
.3 1% 0.2M
450000 82 80% 0.06M 0.05M 0.05M
0.02M 0.02M 0.01M
400000
% 70%
0.0M
53.69% 52.99%  2009
71.30%

SalesKey
350000
.9 2

60%
50% ClassName 
63

300000 Reseller Store

50%
250000 18.69% 19.07%
40% 0.26M All 
0.16M

SalesKey
200000 0.2M 0.13M
158090 30% 11.84% 27.61% 27.94%
150000 0.04M 0.03M 0.03M
102814 20% 0%
100000 0.0M
50000
49224 10% North Europe Asia BrandName 
2007 2008 2009 2007 2008 2009 America
0 0%
Year Year ContinentName All 
Store Online Reseller Catalog

TRX By Channel & GEO TRX By Channel & Product TRX By Channel & Store Size ChannelName 
ChannelN… Catalog Online Reseller Store Selling… 450 455 460 462
Catalog All 
100% Music, Movies and Audi...
Reseller Games and Toys CityName 
TV and Video Store
All 
61.42% 57.25%
69.49%
Online Cell phones
SalesKey

Online
50% Cameras and camcorders ColorName 

Reseller
All 
13.61%
12.81%
10.43%
Computers
22.42%
Store
19.63%
15.21% Catalog StoreName 
6.72%
0% Home Appliances All 
2007 2008 2009
0% 50% 100%
Year
 Sales Power
AMT BI- Desktop
Asia Sales AMT - Europe Sales AMT -North America
GEOGRAPHY ANALYSIS
$703.15M $635.93M $1.91bn
Sales AMT By Geography Composition of Sales AMT By Geography By Time Sales AMT By Time & GEO Year 

North America Asia ContinentName Asia Europe North America Asia Europe
 2007
100%
$0.5bn $0.26bn $0.18bn
 2008
$0.20bn $0.26bn

58.42% 53.69% $0.0bn

 2009
62.95%

SalesAmount
North America
ClassName 
$0.7bn 50%
18.60% $0.79bn $0.51bn All 
Europe 18.63% $0.5bn
21.10%
22.95% 27.71%
15.95% $0.0bn
0% BrandName 
2007 2008 2009 2007 2008 2009 2007 2008 2009
Year Year Year All 
$1.91bn $0.64bn

Sales AMT By Channel & GEO Column Total of Sales AMT SalesAmount by GEO ChannelName 
ContinentName Asia Europe North America
Catalog All 

Home Appliances 22.02% 19.75% 58.22%

Reseller CityName 
Computers 20.92% 19.74% 59.34%
ProductCategoryName

North America All 

Cameras and ca… 20.99% 19.47% 59.53%
Online
TV and Video 22.63% 18.98% 58.38%
Cell phones 22.05% 19.21% 58.74% ColorName 

Music, Movies a… 20.73% 19.36% 59.91% All 

Europe Games and Toys 26.73% 20.98% 52.30%
Store Audio 24.55% 18.63% 56.82%
(Blank)
StoreName 
33.16% 18.80% 48.04%
Asia All 
0% 50% 100% ©
© 2022
2022 TomTom,
TomTom, ©
© 2023
2023 Microsoft
Microsoft Corporation,
Corporation,
SalesAmount ©
© OpenStreetMap
OpenStreetMap
 Power BI Desktop
TRX- Asia TRX - Europe TRX -North America
GEOGRAPHY ANALYSIS
173.11K 180.37K 506.03K
TRX By Geography Composition of TRX By Geography By Time TRX By Time & GEO Year 

North America Europe ContinentName Asia Europe North America Asia Europe
 2007
100%
0.2M  2008
0.06M0.06M0.06M 0.09M
0.05M0.04M
53.43% 0.0M
 2009
62.22% 58.59%

SalesKey
North America
ClassName 
180.37K 50%
Asia 18.96% 0.24M All 
19.63% 0.2M 0.15M
0.12M
23.08%
21.78% 27.61%
14.69% 0.0M
0% BrandName 
2007 2008 2009 2007 2008 2009 2007 2008 2009
Year Year Year All 
506.03K 173.11K

TRX By Channel & GEO Column Total of TRX TRX by GEO ChannelName 
ContinentName Asia Europe North America SalesKey 1 7 16 24 26 28
Catalog All 

Reseller Home Appliances 20.04% 20.87% 59.09%

CityName 
Computers 19.93% 20.91% 59.16%
ProductCategoryName

North America All 

Online Cameras and ca… 19.92% 20.93% 59.15%
Cell phones 19.94% 20.87% 59.19%
TV and Video 20.34% 20.64% 59.02% ColorName 

Games and Toys 21.31% 22.65% 56.04% All 

Asia Music, Movies a… 19.92% 21.08% 59.00%
Store Audio 21.68% 20.51% 57.82%
(Blank)
StoreName 
22.40% 22.93% 54.67%
Europe All 
0% 50% 100% ©
© 2022
2022 TomTom,
TomTom, ©
© 2023
2023 Microsoft
Microsoft Corporation,
Corporation,
SalesKey ©
© OpenStreetMap
OpenStreetMap
 Power BI Desktop
Sales AMT - Cam Sales AMT - Cellphones Sales AMT - Computer Sales AMT - Others
PRODUCT ANALYSIS
$704.07M $210.01M $865.64… $1.47bn
Composition of Sales AMT By Product Composition of Sales AMT By Year Sales AMT By Product By Year Year 
ProductCate… Year 2007 2008 2009 Product… (Blank) Audio Cameras a…  2007
$0.05bn
Home App… 100%
(1.45%)
$1.01bn
Home Appliances 36.49% 35.83% 27.68%
10.56% 12.52%  2008
$0.33… (31.19%) Computers
(10.1…) Cameras a…
Computers 38.86% 29.73% 31.41% 29.53% 29.61%
 2009
34.60%

SalesAmount
Cameras and ca… 45.34% 31.73% 22.94% ClassName 
TV and Vi…
TV and Video 30.44% 33.60% 35.96% 50%
26.86%
Cell phones 24.53% 28.70% All 
Cell phones 39.93% 26.15% 33.91%
Music, Mo… Music, Movies a… 46.41% 32.32% 21.27%
$0.7bn
25.49% 21.29% 17.05%
(21.6…) Games an… Games and Toys 32.59% 28.02% 39.39%
$0.87bn 0% BrandName 
(26.64%) Audio 2007 2008 2009
0% 50% 100%
Year All 

Cat & Sub Cat Relationship Composition of Sales AMT By Store Sales AMT By Product & Geo ChannelName 
StoreType Catalog Online Reseller Store Produc… (Blank) Audio Camera…
All 
100%
Water Heat Home Appliances 10.08% 10.62% 9.84%
22.74% 14.81% 52.97%
Car Video CityName 
Fans Computers 19.76% 58.97%
30.89% 31.73% 31.48% All 
Cell phone Cameras and ca… 19.99% 58.39%
Monitors
Audio
Cell phone TV and Video 21.13% 57.03%
Desktops Download G 50% ColorName 
Movie DVD Microwaves VCD & D Cell phones 20.57% 58.07% 26.89% 25.76% 26.87%
Music, Movies a… 19.45% 58.54%
All 
Cameras &
Bluetooth Games and Toys 57.42% 14.96% 19.34%
Computers Recording 21.95% 21.02% 21.56%
(Blank) Audio 22.37% 55.48% StoreName 
Games and 0%
(Blank) 79.59% 14.34% North Asia Europe All 
America
0% 50% 100%
 Power BI Desktop
TRX - Cam TRX - Cellphones TRX - Computer TRX - Others
PRODUCT ANALYSIS
136.00K 97.78K 207.60K 416.78K
Composition of Sales TRX By Product Composition of Sales TRX By Year TRX By Product By Year Year 
ProductCate… Year 2007 2008 2009 Product… (Blank) Audio Cameras a…  2007
Home App… 100%
31.91K 231.03K
Home Appliances 43.68% 31.58% 24.74%
 2008
(3.71%) (26.88%) Computers
71.5…
Cameras a…
Computers 42.51% 29.62% 27.86% 26.59% 28.01% 26.03%  2009
(8.…)
Cameras and ca… 46.56% 30.32% 23.12%

SalesKey
Cell phones ClassName 
Cell phones 47.93% 27.62% 24.44% 50%
TV and Vi… 23.26% 23.61% 26.35% All
97… 
TV and Video 41.48% 32.02% 26.50%
(1…) Games an… 12.35% 10.37% 10.89%
Games and Toys 47.78% 28.69% 23.53%
16.69% 15.83% 14.32%
136K 207.6K Music, Mo… Music, Movies a… 46.53% 29.74% 23.73%
0% BrandName 
(15.82%) (24.15%) Audio 2007 2008 2009
0% 50% 100%
Year All 

Cat & Sub Cat Relationship Composition of TRX By Store TRX By Product & Geo ChannelName 
StoreType Catalog Online Reseller Store Produc… (Blank) Audio Camera…
All 
100%
Refrigerat 8.34% 8.18% 8.40%
Home Appliances 15.81% 66.65%
CityName 
Cameras & Computers 15.70% 66.89%
Desktops 26.98% 26.73% 26.75% All 
Audio Cameras and ca… 15.80% 66.77%
Boxed Game
VCD & DVD Cell phones 15.80% 66.95%
TV and Vid 50% ColorName 
MP4&M TV and Video 16.04% 66.23% 24.27% 24.06% 23.91%
Fans Games and Toys 53.65% 26.11%
All 
Recording
11.44% 11.32% 11.26%
Laptops Music, Movies a… 15.88% 66.50%
Television Cell phone 15.90% 15.78% 15.65%
Audio 17.00% 64.57% StoreName 
0%
(Blank) (Blank) 77.97% 15.24% North Europe Asia All 
America
0% 50% 100%