ULIXR Page 1 of 31

Business Plan

info@ulixr.com for inquiries

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Prepared: December, 2018
without the express written consent of the plan author.
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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by

………………………………………. in this business plan is confidential; therefore,
reader agrees not to disclose it without the express written permission of
……………………………………….

It is acknowledged by reader that information to be furnished in this business plan is in all

respects confidential in nature, other than information which is in the public domain
through other means and that any disclosure or use of same by reader, may cause serious
harm or damage to ………………………………………….

Upon request, this document is to be immediately returned to

……………………………………….

___________________
Signature

___________________
Name (typed or printed)

___________________
Date

This is a business plan. It does not imply an offering of securities

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Table of Content

1.0 Executive Summary ..................................................................................................... 5

1.1 Products and Services ................................................................................................ 6
1.2 System Functions ....................................................................................................... 7
1.3 Platform Feartures ..................................................................................................... 8
1.4 Revenue Model .......................................................................................................... 9
1.5 Regulatory Requirments .......................................................................................... 10
1.6 Development Path .................................................................................................... 13
1.7 Skin in the Game ..................................................................................................... 13
1.8 Sweat Equity............................................................................................................ 14
1.9 Proof of Concept ..................................................................................................... 14
2.0 Company Overview ................................................................................................... 17
2.1 Legal Structure & Company Ownership ................................................................. 17
2.2 Vision & Mission Statements .................................................................................. 17
2.3 Company Perspective .............................................................................................. 17
2.4 Business Outline ...................................................................................................... 17
2.5 Risk Analysis ........................................................................................................... 19
3.0 Marketing ................................................................................................................... 21
3.1 Competitive Edge .................................................................................................... 21
3.2 Marketing Strategy .................................................................................................. 22
4.0 Organizational & Management Plan ....................................................................... 23
4.1 The Team/Company ................................................................................................ 23
4.2 Corporate Organizational Structure ......................................................................... 23
4.3 Human Resource Management................................................................................ 24
4.4 Retention and Recruitment plan .............................................................................. 25
5.0 Development Plan ...................................................................................................... 26
5.1 Growth Model........................................................................................................... 26
5.2 Short Term Plan ........................................................................................................ 27
5.3 Long term plan.......................................................................................................... 27
5.4 Token Future Perspectives ....................................................................................... 28
5.5 Mile Stones ............................................................................................................... 28
5.6 Our Partners .............................................................................................................. 29
6.0 Financials .................................................................................................................... 29
8.1 Underlying Assumptions ......................................................................................... 29
8.2 ICO Softcap Proceeds Break Down......................................................................... 29
8.3 Sensitivity Analysis ................................................................................................. 30
8.4 Pricing ...................................................................................................................... 30
8.5 Risk Factors / Dislaimer ........................................................................................ 30

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INTRODUCTION TO PLAN

This business plan relates to the business activities of ULIXR The purpose of this plan is
to lay out a clear and decisive path of action in order to achieve sustainable and successful
business collaboration with partners and simultaneously create and maintain frequent
returns on the adopted business model. However, this document is confidential and has
been made available to ULIXR; strictly on the understanding that its contents will not be
disclosed or discussed with third parties except for ULIXR’s own professional advisors.

Generally, investment in the business is synonymous to risk and returns. Therefore, this
plan is strictly for information purposes only and does not constitute a prospect or invitation
to subscribe for shares. Forward-looking projections and statements in the plan are based
on compiler’s experience and are for illustrative purposes.

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1.0 Executive Summary

Since Bitcoin was created in 2009, blockchain digital assets have been developing for
nearly a decade. Bitcoin was once known as digital gold and now its unit price has already
surpassed that of gold. What is more, market capitalization for the overall digital currency-
related industry has exceeded three hundred billion USD too.

More recently, blockchain digital assets have become an emerging financial resource that
cannot be ignored. In the past, governments all over the world had promulgated legislation
and regulations for supervising blockchain digital assets, and now institutions in various
fields from finance to logistics are conducting more research on blockchain technologies.
While blockchain digital assets were initially worthless, they are now recognized as being
legitimate assets or investments by millions of individuals worldwide.

With the evolution of blockchain technologies and the maturity of technical solutions,
Bitcoin and other digital currencies are all the rage in the global market. Meanwhile, the
overall scale of digital assets continues to fluctuate, crossing the threshold of 1 trillion USD
and As of November 2018 has lost 70% of its total market capitalization. Most of these
losses are resulting from market panics from Wall Street bitcoin futures, exchange hacks
and theft and the overall volatility of these new financial assets.

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As a new type of emerging financial asset, due to its short development history and limited
market size, blockchain digital assets have not yet become the investment targets of major
financial institutions.

Although some trading platforms had already been engaged in traditional financial
transactions, the technical architecture of their trading systems was not yet strong enough
to meet the requirements for professional financial systems—namely supporting efficient
concurrent transactions. These systems have been prone to failures during transaction
peaks, causing real financial losses for customers.

In addition, many trading platforms seem to process business flows imperfectly, lacking
certain functions and not fully meeting the needs of investors. Meanwhile, due to the
isolation of users on each platform and the lack of connections among platforms, the market
depth of individual platforms is not considerable enough to provide investors with a
friendly experience when they are conducting transactions.

Most importantly, no third party that endeavors to gain the public trust undertakes the
custody of blockchain digital assets. Indeed, all client assets are kept by the platforms,
which imposes high requirements on system security. Because of their special nature,
blockchain digital assets are likely to be attacked by malicious people in the network. Once
a security link is breached, it is highly probable that significant losses will be incurred by
the platforms. So far, several exchanges have been stolen, resulting in the loss of many
users' assets.

The recent fluctuations in the value of Bitcoin is starting to draw the attention of serious
investors worldwide. Currently within the market, there are other types of digital assets
besides Bitcoin, such as Litecoin and Ethereum, gaining popularity among investors.

Meanwhile, we also see a growing number of start-ups getting involved in the boom of the
blockchain. They are issuing new digital assets to raise funds for project development and
have achieved great success.

We believe that blockchain digital assets will embrace a new future as more market
resources are allocated towards it. Our mission is to draw from our strengths to create a
globally integrated trading platform that provides safe, reliable and professional services
to investors and entrepreneurs worldwide, to promote the development of the blockchain
industry.

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1.1 Product and Service

As a global integrated trading platform, the Ulixr exchange will provide diversified system
functions such as spot trading, futures contract trading, over-the-counter trading, whole-
network trading, and decentralized trading. Moreover, it satisfies the needs of numerous
investors. Ulixr’s trading system has a robust security mechanism and reliable underlying
architecture, which provides investors with a dependable trading experience. Besides, the
unique online trading model of the Ulixr platform would efficiently match the market depth
of major exchanges around the world while providing equal liquidity. Relying on the whole
network trading system, we believe the Ulixr exchange platform will become the largest
liquidity provider of digital assets in the region.

The Ulixr exchange will adopt cutting-edge Internet technologies, optimizes for the
performance of the exchange, provides high performance core matching engines, and
supports scalability.

It supports large concurrent operations, and ensures the security of user data.

It has a flexible and dynamic application container framework. Kubernetes scheduling

technology is employed to adjust the service capacity automatically—according to the
load. Moreover, no matter how large the user volume is, users will have an identical
experience.

The blockchain nodes apply cold/hot wallet technology, and hot wallet protects the security
of users’ assets by adopting NetGap technology.

According to the features of blockchain, the platform optimizes the operating modes of
secret keys and addresses, holding the principle that security comes before efficiency.

The functions of the website continue to improve, and data is collected and sent as feedback
information in A/B mode, with a zero-downtime upgrade feature.

1.2 System Functions

 Spot Trading
Ulixr platform is dominated by spot trading, and it picks superior blockchain digital assets
globally.

 Future Contract Trading

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Given that the market stability is ensured, Ulixr platform will provide individual digital
asset types with future contract trading.

 Over-the-Counter Trading
The Ulixr platform will create an intermediary service platform to provide B2C and C2C
trading modes for global businesses and individuals.

 Whole-Network Trading
By connecting with major global trading platforms, the Ulixr exchange platform will make
borderless transactions available. With this system, users can conduct transactions across
multiple platforms with one click.

 Decentralized Trading
On the premise that security, stability, and efficiency are to be guaranteed, the Ulixr
Exchange will start the development and construction of a decentralized exchange
simultaneously, and this exchange will be put into operation sometime into the future.

 All-Platform Support
The Ulixr exchange can be accessed seamlessly on the web, Android, iOS, PC and Mac
OS.

1.3 Platform Features

High Performance Support the Ulixr trading system adopts self-developed, high-
performance core matching engine technology and leverages distributed computing
technologies such as Google Spanner and BigTable. Thus, it can support massive
concurrent computation and make the order processing speed reach one million
transactions per second.

 Great Experience
The Ulixr Exchange adopts a flexible and dynamic application container framework.
Kubernetes scheduling technology adjusts the service capacity automatically according to
the load. With these technologies, the platform can support the simultaneous online
operation of tens of millions of users and ensure a smooth experience.

 Security Mechanism

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The Ulixr Exchange adopts an advanced multi-layer and multi-cluster system architecture
to ensure the security, stability, and scalability of the system. Its blockchain nodes apply
cold/hot wallet technology, with NetGap technology being used by hot wallet. And the
operating modes of secret keys and addresses are optimized according to the features of
blockchain so as to ensure the security of user assets.

 Sufficient Liquidity
The Ulixr exchange has a unique whole-network transaction model, which will effectively
match the market depth of all major exchanges in the world, providing higher liquidity and
a better trading experience. With this technology, users can trade with counterparts on
major platforms around the world without leaving the platform.

1.4 Revenue Model

The Ulixr Exchanges revenue will come from the following sources:

1. Source Description
 Transaction Fee The fee users need to pay when trading assets on the platform.
 Withdrawal Fee The fee users need to pay when withdrawing assets from the
platform.
 Margin Fee The fee users need to pay a fee or interest on the borrowed amount.
 Other Fees Additional charges of the platform for provision of other services.

2. Transaction Fees
 The fee users need to pay when trading assets on the platform.
 The fee users need to pay when withdrawing assets from the platform.

3. Withdrawal Fees
4. Margin Fees
 The fee users need to pay a fee or interest on the borrowed account.

5. Other Fees
 Additional charges of the platform for provision of other services.
Once an Ulixr coin offering has completed. 1.5million BSD worth of fiat currency or crypto
currency will be reserved for the Ulixr exchanges development.

Costs

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 450000bsd for exchange development

 750000bsd for exchange marketing
 300000bsd reserved for unforeseen costs

*If the Ulixr offering is unsuccessful then we will seek to raise fiat from institutional
investors.

1.5 Regulatory Requirements

According to Registration Requirements - Securities Industry Act, 2011 Provided By The

Securities Commission of The Bahamas.

1. Registered Firm

 Completed Form 8 (found on the Commission’s website but attached for your
convenience)
 Application Fee totaling $2,800.00 ($700.00 for each category)
 Certified copy of the Memorandum & Articles of Incorporation
 Certified copy of Certificate of incorporation/registration
 Audited Financial Statements (for 2 years) or in the case of a new company, a balance
sheet, verified by an approved auditor, confirming adequate regulatory capital of
$300,000.00.
 Certificate confirming Professional Indemnity Insurance (current) - or a quote in the
interim
 Evidence of exchange control approval from the Central Bank of The Bahamas, where
applicable
 Evidence of physical presence (lease agreement)
 Business Licence, where applicable
 Business plan and operational capabilities (to include detailed description of the
registrable securities activities to be performed)
 Supervisory manual, including portfolio management, front and back office operations,
operational controls, reporting policies, code of conduct, etc.
 Business Continuity / Disaster Recovery / Contingency Plan AML Manual (to include
required information pursuant to the SIA, 20011, FTRA, 2000 particularly procedures
pertaining to Risk Rating, KYC Verification, Record Keeping, and STRs)
 Organizational chart of the company (also confirming number of employees)
 Identification of a Money Laundering and Reporting Officer (MLRO) and due diligence
items on behalf of the individual (please see below)

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 Copies of executed outsourcing agreements, as applicable

2. Chief Executive Officer (CEO) / Representative (Trading, Advising and Discretionary

Management)
The following is required for each individual:

 Completed Form 9 (found on the Commission’s website at

http://www.scb.gov.bs/applications.html, but attached for your convenience)
 Application fee ($250.00 for the CEO, $200.00 for each Representative)
 A copy of the relevant pages of the applicant’s passport (to include name, date of birth,
nationality, signature, expiration date and photograph)
 Work permit, where applicable
 Up to date curriculum vitae (to include full employment and professional history)
 Applicant’s current Police Certificate (not more than three months old) or an affidavit in
the acceptable form, if the Police Certificate is not available. This should be submitted
from each jurisdiction the applicant has resided or been employed within the past ten
years;
 Two character references (not more than one year old)
 One financial reference (not more than one year old - from a bank or trust company
registered under the Banks and Trust Companies Regulation Act, or registered in a
country specified in the First Schedule to the Financial Transactions Reporting Act,
2000)
 Detailed executed job description
 Directors resolution appointing the Chief Executive Officer
 Evidence of professional qualifications (copies of certificates, etc.) applicable to the
registration being sought
 Copies of any licences, evidence of registration with professional/licensing bodies
 Any other items stated in the relevant form or requested by the Commission

3. Compliance Officer and Money Laundering Reporting Officer

 Completed Form 9
 Application fee of $250.00
 A copy of the relevant pages of the applicant’s passport (to include name, date of birth,
nationality, signature, expiration date and photograph)

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 Curriculum Vitae
 Job Description
 Directors resolution appointing the Compliance Officer and Money Laundering
Reporting Officer
 Applicant’s current Police Certificate (not more than three months old) or an affidavit in
the acceptable form, if the Police Certificate is not available. This should be submitted
from each jurisdiction the applicant has resided or been employed within the past ten
years;
 Copy of professional qualifications in the area of compliance and/or AML
 Current Certificate of Good Standing with any professional or regulatory body
 One financial reference letter
 Two character reference letters
 Work Permit, where applicable
 Executed outsourcing agreement, where applicable

Please note that the due diligence requirements for the CEO/Compliance Officer/
Representative(s) are essentially the same. In each case, however, the respective applicant
must provide evidence of having the necessary qualification(s) and experience as it relates
to the individual’s category of registration. CEO, CO, and Director applicants are also
required to submit a Board Resolution evidencing the appointment of the individuals in
their respective capacity.

4. Directors/Officers/Shareholders

Company (corporate director/corporate officer/corporate shareholder):

 Completed Form 4 (attached for your convenience)

 Certificate of Incorporation
 Memorandum and Articles of Incorporation
 Address of the Registered Office
 Register of Directors
 Register of Officers
 Register of Shareholders
 Evidence of license / registration with regulatory body, where applicable
 Due diligence items noted below for the ultimate individual director/shareholder (as
listed below)
Individual (individual director/individual officer / individual shareholder):

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 Completed Form 4 (attached for your convenience)

 Pages of passport that show full name, photograph, date of birth, nationality, signature,
expiry date
 Work permit, where applicable
 Up to date curriculum vitae
 Police certificate(s) or equivalent (not more than six months old)
 Two character references (not more than one year old)
 Financial reference (not more than one year old)
 Copies of any licences, evidence of registration with professional/regulatory bodies
 Any other items stated in the relevant form or requested by the Commission

1.6 Development Path

September 2018

Conduct market research and verify technical and market feasibility

November 2018

Build and test platform models and receive early investments

October 2018

Publish project white paper and start the token’s public offering scheme

March 2019

Complete the fundraising work and issue tokens

End of June 2019 (latest September 2019)

Launch Ulixr exchange platform

1.7 Skin in the Game

The Founder of Blue Cay Capital Limited. Has up to date invested 15,000BSD worth of
capital into this venture. Expenses accumulating to this figure are as followed.

 Ulixr Erc20 token Development 5000BSD

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 Company Incorporation Fees 1500BSD

 Business Plan & White Paper Development 1000BSD
 Ulixr Website Development 2500BSD
 Ulixr Wallet Development 7500BSD
 Ulixr Graphics & Video Creation 2500BSD

1.8 Sweat Equity

The Founder of Blue Cay capital Ltd. Has up to date invested 50,000BSD worth of sweat
equity capital into this venture in the forms of creativity, market research, business and
product development.

With the above figures given a total capital injection of 80,000BSD has currently went into
this venture.

The founder of is prepared to sell a 25% stake of the company to raise $500,000. Investors
should expect a 25% return on their investment within a year. Their investment and return
will be compensated for with a portion of the ULIXR ICO proceeds.. In terms of business
development and growth. we want to raise money, market, ICO, launch ULIXR exchange.
public awareness in the future.(including workshops, mini conferences etc.)

1.9 Proof of Concept

"Binance profits rival Nasdaq but with 4% of staff” Source-https://bitcoinist.com

“Binance to Record $1 Billion Profit in 2018, Surpassing Major Institutions” Source-

https://www.newsbtc.com

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Digital-asset exchanges are emerging as one of the biggest winners of the cryptocurrency
boom.

The top 10 are generating as much $3 million in fees a day, or heading for more than $1
billion per year, according to estimates compiled by Bloomberg using trading volume
reported on data tracker CoinMarketCap.com and fee information on the exchanges’
websites. Fees in the lowest range of the exchanges’ scale were used for the calculations.
(Source Bloomberg.com)

As shown in these charts and quotes, the real winners in the new crypto industry are the
exchanges and trading/speculation platform providers. “Selling shovels in the goldrush”
will always be profitable but reliable sources predict that the crypto industry is just revving
up, despite a more than 70% loss in market capitalization.

Case in point Binance.com the world’s largest crypto exchange by adjusted trading
volumes is on pace to record a 2018 profit not 1Billion USD. Its CEO, Changpeng Zhao
also reports that Binance has 10 million active users.

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We should be able to gain .2% of the total active crypto trading market or .5% of the market
share Binance.com has which is about 50,000 users. This can be done with aggressive
marketing and brand awareness towards new crypto industry spectators and newbies in the
Bahamas, Caribbean and Latin America. We can also procure users from the major crypto
currency trading markets in Asia (data shows that most security traders prefer and are
recommended to have more than one account with different reliable exchange platform
providers.) Exchanges like Binanace and Okex have already shown us the go-to way on
how to create a full-service exchange that can be profitable quickly. There’s no need to fix
what is not broken, only necessary to reverse engineer what is necessary and optimize for
sustainable revenue and profitability.

2.0 Company Overview

2.1 Legal Structure and Company Ownership

The company Blue Cay Capital Limited is registered as a Limited Company within The
Commonwealth of The Bahamas. The only current shareholder of this company is the
founder, Ricardo McHardy Jr.

2.2 The Vision and Mission of ULIXR

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To provide a crypto-asset trading platform with fair fees and reliable customer services to
newbie crytpo traders and speculators and to win the attention and approval of seasoned
crypto-traders.

Use of ICO proceeds

 The progress of platform development

 Marketing
 General Costs & Maintenance
 Salaries
 Research and product development
 Reserves
2.3 Company Perspectives

The Company's business strategy is to acquire a reasonable market share within a shorter
time period and then expand.

 Expanding offerings by developing new concepts and services.

 Improve the current service range and quality of the service.
 Find out the market need and offer an exact solution.
 Increasing penetration of existing markets through enhanced customer
service and coordinated marketing efforts among its operating companies.
 Making selective acquisitions to add new improvements, service lines and
expand distribution.
 Exploring new markets, primarily through strategic marketing, sponsorship
and partnerships.

2.4 Outline of the Business

The Company mainly consists of three departments to run the operations in an order and
they are,

1) Product and Service Management

2) Sales and Marketing
3) Administrative and Finance
1) Product and Service Management:

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This unit will be the first touch point of the business. They will responsible for handling
company activities. We will be in charge of ensuring that the company products and
services are tailored properly for their customers and always deliver unprecedented value.

We will always hire well-experienced employees to maintain the standard of the service.
The management will always focus on the quality of the service by providing simple and
user-friendly options. Our main focus is the high quality, affordability, and the innovation.
This department will also do research, design and develop new concepts to offer much
better products & services into the market in the future according to the market trends and
customer requirements. This is one of the most important departments in the company.

2) Brand Building, Marketing, and Sales

This unit will be responsible for ensuring the brand building, brand strengthening, brand
awareness, advertising and closing out strategic alliances and partnerships. This unit will
be responsible for increasing the sales of the business. They will also expressly handle the
online and social media arm of the company.

This unit will be in charge of Person-to-Person, B2B, B2C marketing other than the online
marketing campaigns. The first priority is to capture a reasonable market share in the short
run to cover up the company expenses. So it is necessary to handle the relationship with
each party very carefully.

3) Administrative and Finance:

The Finance section of the business will be handled by the accountant and will be
responsible for the following;

 Daily expense management

 Treasury functions especially related to cash inflow and cash outflow.
 Operation and handling costs.
 Product costing and pricing.
 Cost cutting technics analysis.
 Implementation of the adopted investment options, and constant monitoring of the
performance of the company’s investments.
 Ensuring proper book-keeping of the organization’s financial records.
 In-depth analysis and evaluation of the company’s financial outlook on a regular
basis.
2.5 Risk Analysis

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There is a huge risk about the service as for how it looks and addresses the market needs.
In other words, it should fulfill the end result expected of using it. Any other entrepreneur
can produce a much better with the highest quality.

Risk Type Analysis Suggestions

Product/ There is a huge risk about We are up-to-date with the

the service as for how it
Service Risk
looks and addresses the
market needs. In other
words, it should fulfill the
end result expected of using
it. Any other entrepreneur
can produce a much better
with the highest quality.
latest technology and are
always researching the
possibilities to develop and
offer various services to
customers. This will be a
great method to overcome
this risk in the future.

Changes in importation We will establish a strong

policies and regulations will working relationship with
always affect the services. the relevant authorities to
ensure all procedures are
followed correctly and
ensure that we have a steady
supply of product.

Market Risk Knowing our customer and
why, how and where they
buy related services are
arguably the most important
risk factor to assess before
launching the business.
Though this is a big risk, we
have found the positive
signs from a thorough
market research about the
growth of the industry.

Although we have quality We realize that training and

services building a loyal empowerment of our
customer base will take employees will be reflected
time. in their customer service
and that word-of-mouth

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ULIXR
Team/Group This is one of the main risks
within the company. It is
Operational Risk
necessary to have a better
team to handle all the
operations and business
processes to reach the target
of the business.
Financial Risk Most categories of risk have
a financial impact, in terms
of extra costs or lost
revenue. But the category of
financial risk refers
specifically to the money
flowing in and out of the
business, and the possibility
of a sudden financial loss.
Reputational Risk This is common to all the
businesses. It takes time and
a lot of hard work to
develop a good reputation
in the market. But it takes
little time to damage the
reputation. If the reputation
is damaged, we’ll see an
immediate loss of revenue,
as customers become
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Page 20 of 31
advertising will be
paramount to our success.
Though we need to have a
qualified, experienced and
smart team to operate the
business smoothly, we will
always ensure a better
interviewing process to
recruit the best employees
who think out of the box for
the company with a good
work profile to overcome
this risk factor. They should
be innovative and creative.
So we will seek the support
of Financial and
Management experts to
ensure that the process will
run as we forecasted and if
anything changes, we will
have ample guidance on
how we should face the
situation to minimize the
losses.
So we will always keep a
very close eye on this and
will maintain a good quality
control process to ensure
the quality of the product
and services remains at its
highest standards which is
how we earned the
reputation in the first place.
ULIXR Page 21 of 31

reluctant to do business
with us. But there are other
effects, too.

Strategic Risk Everyone knows that a So it is necessary to remain

successful business needs a up to date with the current
comprehensive, well- conditions and make the
thought-out business plan. necessary changes to adapt
But it’s also a fact of life to the market situation.
that things change, and your
best-laid plans can
sometimes seem like very
outdated.

3.0 Marketing
3.1 Competitive Edge

Major competitors that Blue Cay Capital’s Ulixr exchange will meet are the top crypto
trading service providers. (Binance, Bittrex, Okex etc.) These exchanges have the
majority of the crypto trading user market share. Blue Cay Capital’s Ulixr exchange’s
competitive edge is our on-demand customer service, our industry leading trading
workstation available for both web and mobile platforms and our own automated rule-
based trading system that will take advantage of our high-speed order routing and broad
market depth. Other strategies that can be used to gain market share are:

a. Staying relevant through innovation.

b. Being more flexible.
c. Responding to customers as soon as possible.
d. Using customers' ideas
3.2 Marketing Strategy

We seek a 500,000BSD capital injection investment for the sole purposes of a sucessful
marketing campaign for our ICO crowdsale. This campaign will be undertaken by ICO
consultant professionals ICOBOX: https://icobox.io

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ULIXR Page 22 of 31

ICOBOX has a team of 150 members in 10+ countries around the globe and have helped
raised in excess of 400million USD in ICO proceeds for their client whom include:
TokenStars, Storiqa, CannaSOS and Shivom.

Personnel have stated during our free consultation that 500000BSD would suffice in
rasing a minimum softcap of 5000000BSD. We should note that there are no guarantees
for an absolute success given the volatility and new industry that blockchain technology
and ICOs are but based on their successful portfolio, we are comfortable stating that
rasing this figure will be highly acheivable.

After the ICO is successfully completed, our marketing budget will be used for brand
awareness campaigns & partnerships and internet and social media marketing. Users
whom possess Ulixr tokens will be offered discounted trading and other exclusive offers.
By implementing the following strategies, we will gain brand awareness and customer
interest at an exponential rate from potential customers whom will convert to broker
clients within the early months after our launch. These strategies include but are not
limited to:

 Social media influencers - we will pay these influencers to test and review our
software. Their jobs will include stating that we provide competitive commissions
and advisory fees, and a cutting-edge trading software workstation. This will
inform their audience that we are a trusted broker dealer, social proofing our
brand.
 Crypto-trading partnerships with organizations regionally and internationally who
advocate and promote individuals in mass to trade cryptocurrencies and crypto-
assets. One of these organization in particular is iMarketsLive.
 Social Media - providing market analyses and information upon our Facebook and
Twitter feeds.
 Youtube Vloggers - we will pay these vloggers to test and review our software.
Their jobs will include stating that we provide competitive commissions and
advisory fees, and a cutting-edge trading software workstation. They will let their
audience know that we are a trusted broker dealer
 Youtube video reviews – we will pay active traders to positively review our
services via Youtube. Therefore, when potential clients search for us, they will see
social proof that we are trusted service provider.
 Online whiteboard and explainer videos – we will provide these videos upon our
own social media platforms. Our clients will use these for reference and
informational purposes

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ULIXR Page 23 of 31

 PPC campaigns – our ads will appear throughout the internet. We will utilize
Google Adwords, Bing Ads, AdRoll and native ads.

4.0 Organizational & Management Plan

4.1 The Team/Company

Our team is made up of highly skilled professionals who are transparent, with a lot of
experience in cryptocurrency and Bitcoin technology generally, with blockchain
specifically, led by the founder Ricardo McHardy Jr.

This work is as a result of the cumulative efforts of dedicated and passionate individuals
within our team. It would not have been possible without their sacrifice, help, comments,
review and invaluable advice.

We also thank all of our external collaborators for their useful comments, input and advice
which has made this work a reality.

4.2 Corporate Business Structure

The proposed new management structure of the company as follows. The owner will recruit
a suitable employee as per the requirement of the company while it is developing.

Also, the structure may be getting changed while developing the company.

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ULIXR Page 24 of 31

We will hire expert and experienced professionals to product and service division as it is
the most important division of the company.

The Sales and Marketing team will handle all selling and product promotional campaigns
while accounting and administration staff will handle day to day operation and measure the
company performance and financial situation.

In the future, we will hire a Business Management Consultant to develop and expand the
business. It will make strong our business and we have a clear guide to the future.

4.3 Human Resource Management

We will ensure that our customers and staff know that we are competent and value our
responsibility as a new startup.

These will be our future Human Resource Management procedures. We will take necessary
steps to recruit staff along with the business development. Our Human resources focus will
concentrate on three main areas:

- Documenting Procedures, Staff Handbooks etc. for future training needs

- Continually training and updating our skillsets

- Staff Feedback, Forums & Documentation

The following list of processes and procedures will be documented and completed

 Recruitment procedures
 Interview questions
 Application form
 Job Descriptions
 Induction Procedures
 Employee Handbook
 Wage procedures
 Payslips
 Timesheets
 Rosters
 Occupational Health and safety signs and procedures
 Daily events diary
Continual Training

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ULIXR Page 25 of 31

Staff will receive training as required. Monthly meetings will be held, part of which will
be devoted to discussing training needs or carrying out training workshops on a particular
topic. We are committed to increasing the skills of our staff as much as possible. We believe
that an investment in staff is an investment in our business.

Staff Feedback Forums

The weekly or monthly meetings will provide a forum for staff to suggest new ideas or to
bring up issues they see a need to be covered. Staff will be encouraged to use their creativity
and skills to benefit the business.

4.4 Retention and Recruitment Policies

To ensure staff retention, ULIXR adopts creative strategies that go beyond pay increases
and benefit’s which are based around,

 Recognition & employee development

 Flexible work arrangements / Work-life balance
 Employee engagement & inclusion
 Health and safety
 Communication
 Workplace diversity
When recruiting, the company will hire retainable staff and provide them with formal
induction is the most paramount stage of the company recruitment process. Once their staff
is inducted, they focus on the following 4 strategies to ensure longevity.

1. Performance Management – The company provides each staff member with clear,
achievable and measurable objectives that are aligned with company business goals to
ensure that their talents and capabilities are being used in a way that makes a difference to
the business. As a result, the staff member develops a sense of belonging and a feeling that
ULIXR is their company.

2. Communication–The management ensures a strong communication process is always

in place and is structured to inform, emphasize and reaffirm to employees that their
workplace contributions are having an impact and helping us to achieve the goals. To
achieve this, they encourage an open book policy and relay important business figures and
decisions on to our staff and ask them to provide with feedback as often as possible.

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ULIXR Page 26 of 31

3. Loyalty - True loyalty is not an enforced requirement but an earned response to the trust,
respect, and commitment shown to the individuals by the company. The company
encourages this by staff loyalty programs, contests, team events, incentives, internal
promotion, and small perks. This helps to keep workers motivated and feeling rewarded
which ensures our employees are focused and excited about their jobs and in return, loyal.

4. Competitive Advantage - People want to work for a winner! Making a difference in the
industry, their community and for the customers is what makes them tick. ULIXR
reinforces their strengths and points of difference to their staff and promotes them to wear
this proud and in return, this installs a sense of pride to employees and ensure employment
longevity.

5.0 Development Plan

ULIXR is having both short term and long-term plans to move forward a company.
Anyway, all the plans are to be a top player in the market that inspires, gives back
guaranteed satisfaction to the customers.

5.1 Growth Model

We can consider the business growth in 4 stages. Then it will be easy for evaluating the
success of each stage and make the necessary changes to reach the best results.

Stage 1 – Conception and Development

• focusing on product development and design

• securing adequate financial resources and developing a market
• Formality and procedures are non-existent
Stage 2 – Commercialization
• Creativity and technology work well and meet a need in the marketplace
• has the capability to produce and sell
• has some revenues and some backlog of orders
Stage 3 – Growth
• achieve high growth rates in both sales and marketing
• focusing on how to offer the best service with something special.
Stage 4 – Stability
• Development of 2nd, 3rd generation services and/or totally new product/service lines•

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ULIXR Page 27 of 31

securing growth funding, and market share

• Penetrating new geographic territories

5.2 Short-Term Plan

We are having a few short-term goals along with their operation. They are:

 Increase the sales by a reasonable market share in the area within a shorter period
of time, the company needs to become an independent player by covering its own
expenses in the short run.
 Maximize Turnover – We want to reach the set targets along with the timeframe.
5.3 Long Term Plan

Future goals we are thinking of taking this business to the other level in this market and
introduce many innovative extensions of the initial product to the market. Also, the
company will focus on expanding the business or to deviate the business into new
industries by using the profits generated from the business. Anyway, the company will get
involved with a development plan after deep researches and evaluating the performance of
the business and fund levels.

5.4 Token Future Perspectives

Our solution is a next-generation cryptocurrency trading platform, introducing Dynamic

Trading Rights (DTR) to revolutionize the current trading environment by providing a
trustworthy, transparent, safe, and reliable place to exchange ERC20 tokens and other
cryptocurrencies that are foreseen to evolve in the future.

This work presents a clear path towards the design and construction of a stable Ulixr
network. However, we also consider this work to be a starting point for future research on
similar systems using the same protocol as Ulixr.

Here, we take a look at a few categories that will be considered for future work. They
include already completed work that is awaiting description and publication; open
questions for improving the current protocols and astute formalization of the entire
protocol.

5.5 Milestones

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ULIXR Page 28 of 31

Blue Cay Capital Limited has identified several milestones which will act as ambitious
yet achievable goals for the organization. By establishing the goals, the need to reach
them will develop an implicit incentive for all organizational members to work hard to
achieve the milestones.

 Business plan and whitepaper completion: The business plan is the roadmap for the
organization. There is value in the process of the writing of the business plan,
forcing the writers to analyze a multitude of issues.
 Investment Capital Raised & Crowd sale Launched: This seed capital will serve as
pre-crowdsale marketing capital, angel investor return on investment, regulatory
capital, software, customer service, marketing, payroll, office expenses etc.
 Business & Legal Prerequisites: Incorporation, Office Space Procured, Securities
Commission of the Bahamas' Approval
 Company's Operation Needs: Software activated, Web and mobile platforms
developed, Customer Services Personnel Contracted, In-house Personnel hired
 Launch: Launch will be accompanied by a rigorous and strategic marketing
campaign to gain exposure and brand awareness.
 Profitability: An eventual necessity of paramount importance. With the achievement
of this milestone and the previous one, there will be a clear reaffirmation that the
business model is successful.
5.6 Our Partners

None currently. However we plan to partner with and use the services of local crypto to
fiat service provide and reserve Delchain Ltd. We also plan to partner with Simplex.
Simplex is a fintech company that provides worldwide fraudless payment processing. With
a proven track record in precarious cryptocurrency environments, Simplex’s technology
allows exchanges, brokers, wallets, merchants and marketplaces to conduct business online
with complete fraud protection. As an EU licensed financial institution, Simplex has
expanded to additional e-commerce verticals, as well as providing merchants with a host
of cutting-edge payment services. It should also be known that Simplex assumes all risk
related to credit/debit card payments and transactions.

6.0 Financials

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ULIXR Page 29 of 31

The main expenses are exchange development, minimum regulatory, capital marketing and
payroll.

6.1 Underlying Assumptions

The financial plan depends on important assumptions, most of which are shown in the
following table as annual figures. The key underlying assumptions are:

 Labor charges are best below 18% of the revenue value.

 Advertising cost is no more than 18%
 We assume a mid-growth economy, without a major recession.
 We assume that there are no unforeseen changes in the expectancy in the popularity
of the area.
 We assume access to investments and financing are sufficient to maintain and fulfill
our plan
 The business will not seek funds from third parties.

6.2 ICO Soft cap Proceeds Break Down

Our goal is to softcap at 5,000,000BSD. We figured this figure will be sufficient to rollout
the full operation in a streamlined manner. Proceeds will be used as followed:

 625,000BSD - Angel Investment Investment Repayment + Return On Investment

 450000BSD - for exchange development
 750000BSD - for exchange marketing
 300000BSD - reserved for unforeseen costs
 300000BSD – minimum regulatory capital necessary for Security Commission of
The Bahamas’ approval to operate.
 750000BSD – Assumed Payroll and salaries expenditure
 1825000BSD (along with other proceeds that may surpass the softcap)- Reserved
until needed

6.3 Sensitivity Analysis

The Company’s revenues can change depending on the general economic climate ofthe
industry. In times of economic recession, the company may have issues with its top line

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without the express written consent of the plan author.
ULIXR Page 30 of 31

income as fewer sales will be made. However, the Company will generate income from its
both retail and wholesale business, which will reduce the risks associated with this
business.

6.4 Pricing

We will maintain our pricing level at a competitive range. We will take care of keeping our
overhead minimum level to maximize profits.

6.5 Risk Factors / Disclaimer

Just like other cryptocurrencies and ICO's, the purchase of Ulixr's coins involves a high
level of risk, including but not limited to the risks described below. Before purchasing the
coins, it is recommended that each participant carefully weigh all the information and
risks listed in this whitepaper.
Blockchain technology, including, but not limited to, coinage, maybe a new concept in
some jurisdictions, which may then apply existing laws or introduce new rules regarding
blockchain technology-based applications. This can result in significant changes being
made and all UlixrCoin features disabled or terminated. It can´t be ruled out that the
services and projects described in this document will need to be adapted or changed due
to the regulatory environment in certain countries. Nor can it be ruled out that certain
services can´t be provided in certain jurisdictions. Risk Warning and Disclaimers

This paper is only informative, rather than giving advice on transactions pertaining to
equity in Ulixr or its securities. Any proposals or inquiries of a similar nature will be made
under credible terms and permitted by applicable securities legislation and other relevant
rules. Moreover, the foregoing information and analyses do not constitute a suggested
course of action for investment decisions.

This paper does not constitute any investment advice about any securities form, investment
intention, or instigation of investment.

This paper neither constitutes nor is understood as an offer of any transaction, any
behaviour to invite any transactions for securities in any form, or any contract or
commitment in any form. Ulixr makes it clear that relevant interested users have clearly
understood the risks of Ulixr and that, once participants get involved in the project, it means
that they are aware of and have accepted the associated risks of the project and are thus
willing to experience any and all corresponding results or consequences.

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ULIXR Page 31 of 31

Ulixr expressly disclaims any liability whatsoever for any direct or indirect losses arising
from the participation in the project of Ulixr which includes:

 Economic losses caused due to users’ transactions;

Any error, negligence or inaccurate information due to individual understandings;
 Losses resulting from individuals' transactions of various blockchain assets and
any resulting behaviours.
Ulixr is not to be considered as an investment. We cannot guarantee that Ulixr will rise in
value and, in some cases, its value might decrease. A person not using Ulixr correctly may
forfeit the right to use such coins and even lose them. Ulixr is not a kind of ownership or
control right. Controlling Ulixr coins does not represent taking ownership of its
applications, and Ulixr does not grant any individual the right to participate in, control, or
make any decision about Ulixr or its applications.

Contact us via email: info@ulixr.com for inquiries

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without the express written consent of the plan author.