... King Hood Trucking

KING HOODS
TRUCKING
1 BUSINESS
1 PLAN
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will
not share its contents or ideas with third parties without the express written consent of the plan author.
CONFIDENTIALITY AGREEMENT
The undersigned reader of King Hoods Trucking Business Plan hereby

acknowledges that the information provided is completely confidential and
therefore the reader agrees not to disclose anything found in the business plan
without the express written consent of King Hoods Trucking
It is also acknowledged by the reader that the information to be furnished in this

business plan is in all aspects confidential in nature, other than information that is
in the public domain through other means and that any disclosure or use of the
same by the reader may cause serious harm and or damage to King Hoods
Trucking
Upon request, this business plan document will be immediately returned to King
Hoods Trucking
This is a business plan. It does not imply an offer of any securities.
This contract shall be governed by the laws of the state and any applicable federal
law.
_____________________ __________________
Signature Printed Name
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DISCLAIMER
Some of the statements contained in this Business Plan, includes information

incorporated by reference, discuss future expectations and projected financial
success gathered by the management, which is believed to be ultimately
significant. Those statements are subjected to both known and unknown risks,
uncertainties and other unforeseen factors, which could be beyond the management
control.
Important factors that may cause the actual results to differ from those expressed
within may include, but are not limited to:
 The success or failure of the company’s effort to successfully market its

services as scheduled.
 The company's ability to maintain a substantial level of returned customers
and a growing referral base.
 The effect of changing legislation and government regulation.
However, the assumptions disclosed herein are those that management believes are
significant to the growth of the company.
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TABLE OF CONTEN
Confidentiality Agreement..............................................................................................................................................2
DISCLAIMER.....................................................................................................................................................................3
TABLE OF CONTENT........................................................................................................................................................4
BUSINESS OVERVIEW......................................................................................................................................................6
1.1 EXECUTIVE SUMMARY..........................................................................................................................................8
1.2 Management Team.............................................................................................................................................11
1.3 Business model...................................................................................................................................................11
1.4 INVESTORS REQUIREMENT.................................................................................................................................11
1.5 Risk management...............................................................................................................................................12
1.6 Goals and objective.............................................................................................................................................12
Our Goals..............................................................................................................................................................12
Our Objectives......................................................................................................................................................13
1.7 success factors....................................................................................................................................................14
1.8 core values..........................................................................................................................................................15
1.9 guiding principles................................................................................................................................................15
2.0 company overview..................................................................................................................................................16
2.1 company summary.............................................................................................................................................16
Company’s Commitment......................................................................................................................................17
2.2 Customer Management......................................................................................................................................18
2.3 Mission Statement..............................................................................................................................................19
2.4 Vision Statement.................................................................................................................................................19
2.5 Company Description..........................................................................................................................................19
3.0 MARKET RESEARCH ANALYSIS................................................................................................................................20
3.1 Trucking industry in the U.S. - Statistics & Facts.................................................................................................21
Full truckload (FTL)................................................................................................................................................22
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less-than-truckload (LTL)......................................................................................................................................22
Important Statistics about trucking Industry.......................................................................................................23
freight trucking market.............................................................................................................................................26
Technological Advancements to Accelerate Market Growth...............................................................................27
High Applicability in Different End-use Industries to Boost Demand.................................................................28
Transportation and Logistics Take Massive Hit as COVID-19 Pandemic Haunts Freight Trucking Market......28
Analysts’ Viewpoint.............................................................................................................................................29
Freight Trucking Market: Overview.....................................................................................................................29
Drivers of Freight Trucking Market.....................................................................................................................30
Challenges for Freight Trucking Market..............................................................................................................31
Freight Trucking Market: Regional Analysis.......................................................................................................31
Freight Trucking Market: Competition Landscape..............................................................................................32
Bibliography:.............................................................................................................................................................33
Importance of this research to King Hoods Trucking ..............................................................................................33
3.2 TARGET MARKETS...............................................................................................................................................33
3.3 Competitors Analysis..........................................................................................................................................33
3.4 swot analysis.......................................................................................................................................................35
4.0 Strategy and Implementation Plan.........................................................................................................................37
4.1 competitive strategy...........................................................................................................................................37
4.2 marketing strATEGY............................................................................................................................................37
Marketing Objectives............................................................................................................................................37
Marketing Strategies of King Hoods Trucking ......................................................................................................38
4.3 Pricing strategy...................................................................................................................................................39
5.0 MANAGEMENT SUMMARY.....................................................................................................................................39
5.1 management Description...................................................................................................................................39
5.2 management structure.......................................................................................................................................40
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BUSINESS OVERVIEW
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The transportation industry is responsible for moving people, animals, and goods
from one location to another, whether by land, air, or sea. This large industry
includes a wide variety of organizations, such as travel airlines, railways, and
cruise lines, municipal transportation companies, freight railways, cargo trucking,
and air and express delivery services. These companies may ship within certain
regions of the United States or both nationally and internationally. According to
Select USA, the U.S. transportation and logistics industry accounted for 8.3
percent of the annual gross domestic product, with spending in this industry
totaling $1.45 trillion in 2014.
The trucking industry employs heavy and tractor-trailer truck drivers to transport
goods regionally or across multiple states. Truck drivers work for general freight
trucking, specialized freight trucking, and wholesale trade companies. There are
also delivery truck drivers who pick up and deliver small shipments and packages
within urban areas and certain regions. They drive smaller trucks than those of the
heavy and tractor-trailer truck drivers, because they transport merchandise from
distribution centers to business offices and homes. Other jobs in trucking
companies include hand laborers and material movers, and material recording
clerks.
Box truck business is classified under the moving and storage industry in the U.S
and this industry are as diverse as the country itself. The industry’s national trade
group, AMSA represents all facets of the industry: agents, forwarders, independent
carriers, international movers, suppliers and van lines.
Statistics has it that The Moving and Storage industry in the United States of
America consists of 7,000 companies operating at 13,900 locations primarily
providing moving and storage services for household and office goods. Major
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names in the United States include van lines, van line agents, independent full-
service movers, international movers, forwarders, and auto transporters.
The moving and storage industry employs 122,600 people with an annual payroll
of $3.6 billion and it is composed of mostly individual van/truck owners operating
their businesses on a small scale.
The basic services rendered by the operators in the moving and storage industry
include local and long-distance transportation of household and office goods;
warehousing and storage services; packing and packaging services; process,
distribution, and logistics consulting; merchandise sales and other services.
Starting and operating a box truck company can be capital intensive and
challenging, but the truth is that it can be rewarding at the same time. One good
thing about the industry is that it is open for both big-time investors who have the
capacity to start the business with a fleet of trucks and aspiring entrepreneurs who
may want to start with just one truck.
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1.1 EXECUTIVE SUMMARY 7
The rule of thumb in choosing a business to launch is to look out for a business
whose products or services are needed in our everyday life. Starting a
transportation company can come in handy if you have the business exposure and
financial requirements.
King Hoods Trucking is a registered and licensed truck company in Atlanta GA.,
in the United States. The major aim of King Hoods Trucking is to provide
Interstate transportation of general freight, provide Secure, prompt, trustworthy
deliveries and build exceptional relationships with customers. We will also provide
continued conveyance of dependable service to our clients which will lead to
exclusive long-term contracts and referrals.
At King Hoods Trucking, we understand that, all over the world, there is an ever-
increasing need to move items from one place to another, either through short
distances or over long distances. The continuous increase of e-commerce
companies, agricultural companies, factories, and other companies worldwide has
also contributed to the influx of many transportation companies.
In addition, transporting goods by truck is still the most widely used mode of
transport in the United states because it is safe, reliable, and cost-effective. Also,
truck transportation remains the most appropriate solution for short-distance and
direct routes. The loading and unloading of goods/cargo are much more easily
undertaken compared to maritime or railway transportation; this minimizes
handling time and lets goods reach their delivery location faster. Since truck
transportation effectively remains the most direct solution for transporting goods
and cargo, it is also one of the fastest solutions. In other words, cargo is moved
directly from point A to point B without requiring any change in transportation
methods, as it cannot be the case with other methods.
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With this understanding that there is a growing demand for transportation
companies, especially truck companies in the United States, it is without a doubt
that any company that can meet this demand will generate tremendous income. For
this reason, King Hoods Trucking is set to establish a transportation company that
will provide excellent transportation of goods using standard trucks or freight
brokers. We are set to achieve this by putting only trucks or freight brokers that are
in top shape on the road. We will ensure that all our drivers and materials handlers
are trained to be extra careful, pay attention to details, be courteous, friendly, and
ready to abide by the industry's rules and regulations.
At King Hoods Trucking, we will go the extra mile to ensure the safety of goods
under our care, and our customers get value for their money. Our goal is to provide
excellent service to our customers and ensure that all our deliveries of goods are on
time and we supersede the expectation of our customers.
We will ensure that we abide by the rules and regulations guiding the
Transportation industry. We will only hire experienced and qualified drivers with
valid commercial driver’s licenses to handle our trucks. Our customers can be rest
assured that they will get quality services at competitive rates.
King Hoods Trucking believes in building lifelong relationships, strategizing
solutions for growth. With long-lasting, distinctive, and substantial solutions, we
sustain to improve network and communication performance. We believe in
performing the best and deliver maximum leverage to our clients, building a
brighter future – together.
In order to ensure that our brand acquires and keeps customers in the critical
market segments quickly and effectively, King Hoods Trucking plans to utilize a
strong strategic marketing plan and a variety of brand-building tactics to ensure its
brand exposure. We have backed everything with intensive research, and an almost
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obsessive drive to improve and innovate our services. 9
Paramount marketing strategies proven to boost business publicity and awareness
will be carried out to ensure the necessary awareness and advertisement is
achieved for our company both locally and nationally. Digital methods, as well as
conventional strategies will be implemented in reaching our target audience. Social
media platforms will be fully utilized; search engine optimization will also be
leveraged on.
A key factor of business we shall not handle with levity is client satisfaction. We
will ensure the highest quality of services at all times to meet or surpass our client's
expectations. We will ensure that every client's needs and requests are duly and
properly understood to enable us to understand the best angle to come in and offer
our services.
1.2 MANAGEMENT TEAM
King Hoods Trucking is managed by Martin Menefee and April Montfort, a

very passionate and open-minded individuals that are supported by a team of
credible and committed individuals as well who are prepared to harness all their
strength, availability, and professionalism to catapult the business to a greater
height.
Martin Menefee and April Montfort are highly knowledgeable in this business,
and they are ready to use their experience, knowledge, and skills to move the
company forward.
King Hoods Trucking has an insatiable desire to create value by building upon
their capabilities through collaboration, and by motivating to take action while
providing support and guidance through the process to achieve greatness.
1.3 BUSINESS MODEL
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The business model is developed from the understanding that there is an ever-
increasing need to move items from one place to another, either through short
distances or over long distances. There is a substantial opportunity to cater to these
needs, adopting the innovative concept, and generating huge revenue.
The business model is to leverage the business nature of King Hoods Trucking to
turn the table to its favor and rake-in significant revenue.
1.4 INVESTORS REQUIREMENT
King Hoods Trucking is seeking an equity investment from banks into the
company. The funds will be used for hiring and securing essential equipment,
space. Part of the funds will also be used to cover administration costs and others,
which will produce future benefits for the company.
We need the total amount of $150,000, which will be used to maintain business
operations.
1.5 RISK MANAGEMENT
King Hoods Trucking is not exempted from the risks every Logistic company is
exposed to. With the emergence of our business, the possible risks are wide
acceptability as a viable substitute for others, capital injection to launch and
stabilize business growth, and the need for a positively strong marketing program.
Different strategies will be put in place to ascertain that the risks to our business
are controlled or minimized. These strategies include;
● Investing sufficient funds into the business to meet all required business
operation requirements.
● Adopting effective strategies to promote our brand and general services
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● Minimizing overhead costs, which increases the bottom-line profit
● Building strategic and symbiotic partnerships with necessary companies.
● Building a sufficient client base
● Providing a constant and effective communication link
● Employing competent and experienced staff
1.6 GOALS AND OBJECTIVE
OUR GOALS
The goal of every business is to be successful. By success, it means a large client
base, constantly increasing patronage, and hence, rapid business growth.
● King Hoods Trucking's paramount goal is to provide effective, efficient and
customer-focused solutions.
● Our goal is to be recognized as one of the biggest companies that is reliable,
and efficient. Safe and on time deliveries will minimal complications if any.
● Our goal is to provide excellent service to our customers and ensure the safety
of goods under our care
● Our goal is to supersede the expectation of our customers and ensure the
deliveries of goods are on time
● Our goal is to establish a good business relationship with our clients giving
them value for their money and reasons for them to hire our services repeatedly.
● Our goal is to establish not only a transportation company platform but also an
innovative one
● Our goal is also to run a business that will not only succeed in revenue and size
but will also have a landmark impact locally and nationally.
OUR OBJECTIVES
The following are the aims and objectives of the company:
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● Maintain a steady growth in sales volume that will sustain the business long-
term.
● After the company becomes known in the trucking industry as a
highly reliable organization with consistent clients, the company
will acquire additional trucks.
● To promote and enhance our business in every ramification through

premium quality and well-structured service measures
● To launch a laser-focused marketing campaign in a controllable and
measurable market that will drive customer's toward the company's website
● To build a good reputation and connections in the industry.
● Establish a minimum 95% clients satisfaction rate to establish long-term
relationships with our clients and create word-of-mouth marketing
● To achieve a consistently increasing marginal profit
● To achieve a payback on investment within 2years
● Exceed client expectations with superior pricing
1.7 SUCCESS FACTORS

A critical success factor that is pertinent to the growth of our company is the
number of clients we are able to attract with our standard service. Our effort as a
company will continually focus on increasing and improving our client base.
This would easily be achieved through ascertaining the

following:
❖ Fluid Transition: We will ensure that we flow with

the trends and stay relevant and promote our business practices by
integrating more innovative and creative service methods.
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❖ Budget Adherence: The most critical success factor faced by the company
is proper management of its budget and successful completion of the
company’s initial funding
❖ Improvements: In an effort to earn and maintain an impeccable image, we
will always look for innovative and creative methods towards improving our
services. We will not slow down a bit in our pursuit to always satisfy our
customers with new, modern and innovative methods and approaches
towards delivering quality services.
❖ Knowledge about the Industry: We aim to continue to update our
knowledge with the latest and most profitable industry techniques and ideas
that comply with local and international industry standards by keenly
following the trends, and learning from established players as well as
bringing about new ideologies.
❖ Communication: We will adopt a flawless communication channel to all
clients, which will enable excellent business transactions as well as a
platform to make enquires and provide solutions to them instantly.
❖ Social Media Footprint: It will be necessary for the company to create and
maintain a strong social media plan with experienced professionals to
execute the plan.
 Continually learn from client’s feedback
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1.8 CORE VALUES
At King Hoods Trucking, we will uphold
premium and distinct values such as:
♣ Effective Services
♣ Efficient Solutions
♣ Integrity
♣ Customer-focused analysis
♣ Quality
♣ Affordability
♣ Excellent client relationship
1.9 GUIDING PRINCIPLES

The following are the principles that guide King Hoods Trucking; not only
collectively as a company but also as an individual associated with King Hoods
Trucking .
- We will be true to our aspirations and ourselves.
- We will plan for success and execute the plan.
- We will build enduring and meaningful relationships.
- We will communicate with clarity and professionalism.
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2.0 COMPANY OVERVIEW
2.1 COMPANY SUMMARY
King Hoods Trucking is an existing trucking company based licensed and

registered in Atlanta GA. We will be providing Interstate transportation of general
freight. Our trucks go Over the Road, Local, and Regional, we are everywhere.
King Hoods Trucking will offer local and long-distance transportation of large
quantities of finished goods or raw materials from the warehouse or respective
locations to its delivery location at a specified time.
King Hoods Trucking has been providing and will still provide excellent
transportation of goods using standard trucks. We will ensure that all our drivers
and materials handlers are trained to be extra careful, pay attention to details,
courteous, friendly, and ready to abide by the rules and regulations of the industry.
COMPANY’S COMMITMENT
At King Hoods Trucking, we understand the need to be flexible and responsive,
to satisfy our clients by offering them what they want, when they want it, and
before the competition can deliver it. We believe that customer service should be
proactive, informative in nature, intent-driven.
King Hoods Trucking is committed to building its business on professionalism,
courtesy, reliability, and demonstrates its dedication while building relationships
with customers to ensure constant revenue from its services. With the intent to
build a nationally recognized brand, the company will hire reliable employees, stay
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present, keep a good business credit rating, keep claims to a minimum, and achieve
its goals quickly and develop a strong reputation for excellence.
King Hoods Trucking will at all times demonstrate her commitment to
sustainability, both individually and as a company, by actively participating in our
communities and integrating sustainable business practices wherever possible. We
are committed to growing our business through embracing technology, developing
strong partnerships and by emphasizing on providing high levels of customer
satisfaction and ensure that we provide the right resources at the right time to
maximize our clients’ business potential.
We will ensure that we hold ourselves accountable to the highest standards by

meeting our user’s needs precisely and completely whenever they use our
platform. We will cultivate a working environment that provides a human,
sustainable approach to earning a living, and living in our world, for our partners,
employees and for our customers.
2.2 CUSTOMER MANAGEMENT

Initial customer relations will take form by providing high-quality and standard
services, offering attractive pricing, working under agreed schedules and practicing
good customer service and conflict resolution strategies. The prices vary according
to the specifications established by the customer.
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2.3
MISSION STATEMENT
The mission statement of King Hoods Trucking is to make safety priority number
one while providing exceptionally reliable freight transportation. We want to
provide the highest level of service while individualizing every customer and
maintaining integrity, fairness, and honesty.
We see ourselves as a trusted company. This is part of our very name. It means that
our clients can rely on us for the best transportation services and reliable material
handlers and transporters in the United States of America.
2.4 VISION STATEMENT
Our vision is to become one of the preferred choices of individuals and

organizations regarding the demand for moving large quantities of products and
goods in the United States. We want to capture a large percentage of the country
landscape in just a few years of business operation. We aim to attain the climax
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spot in the market as soon as possible as well. Our vision reflects our values:
integrity, service, excellence, and teamwork
2.5 COMPANY DESCRIPTION
Company Name King Hoods Trucking
Location Atlanta Ga. 303 Premier Center North,

suite 300, Atlanta, GA 30346
Operation Managers Martin Menefee and April Montfort
Website XXXXX
Email Contact@kinghoodstrucking.com
Phone Number 877-589-9360
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3.0 MARKET RESEARCH ANALYSIS
3.1 TRUCKING INDUSTRY IN THE U.S. - STATISTICS & FACTS
The trucking industry refers to the use of road transportation, such as semi-trailers
and light trucks, to move goods across overland routes. Most commonly goods are
transported from manufacturing plants to retail distribution centers, but there are
other common uses such as the transportation of building materials and waste in
the construction industry. Trucking is responsible for most of the overland freight
movement in the United States, with the market being worth $700 billion in 2017
and 796.7 billion U.S. dollars in 2018. At that time, there were over 928,000 truck
drivers employed in the U.S., which is less than the industry requires. Owing to
this driver shortage, driver costs are the biggest challenge faced by the industry.
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Broadly speaking, the U.S. trucking industry can be divided into three main
sectors: full truckload (FTL), less-than-truckload (LTL), and couriers.
FULL TRUCKLOAD (FTL)
FTL carriers are those who haul large amounts of homogenous cargo, generally
enough to fill an entire semi-trailer or container. These trucks typically haul
deliveries of up to 50,000 pounds. According to Plunkett Research, an industry
analytical research company, the FTL sector currently generates more than $116
billion in revenue and is projected to reach more than $167 billion by 2025.
Fleets in the FTL sector can be either privately owned, for example by a large
manufacturer who needs to distribute their goods, or available on a for-hire basis.
For-hire carriers generally offer additional logistics and transportation services,
such as intermodal transport options. The largest U.S. FTL carrier is J.B. Hunt,
who in 2018 reported a total operating revenue across all operating segments of
over eight billion U.S. dollars. Other prominent FTL carriers are Schneider
National and Knight-Swift, who reported over 4.5 billion U.S. dollars and five
billion U.S. dollars in revenue for 2018 respectively.
LESS-THAN-TRUCKLOAD (LTL)
Conversely, LTL carriers transport shipments that are larger than parcels, but not
large enough to fill a full trailer. Many LTL carriers will transport multiple
shipments simultaneously to optimize their operations. The largest LTL carrier is
FedEx Freight, who in 2018 reported 7.3 billion U.S. dollars in revenue from LTL
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shipments. Following FedEx, the next largest carriers are Old Dominion, XPO
Logistics and YRC Freight, all of which generated somewhere between three and
four billion U.S. dollars in revenue in that year from LTL shipments.
Finally, the courier sector is comprised of carriers of non-palletized and light
goods, such parcels. Three main companies dominate this sector in the United
States: the U.S. Postal Service, FedEx and UPS. Revenues in this sector appear
higher than for FLT and LTL: FedEx Express reported just over 29 billion U.S.
dollars in revenue from package delivery for their 2019 fiscal year, while UPS
reported close to 43.6 billion U.S. dollars in revenue from domestic package
delivery in 2018. However, not all this revenue can be directly attributed to the
courier sector of the trucking industry.
IMPORTANT STATISTICS ABOUT TRUCKING INDUSTRY
 According to
a 2018 report from
the American
Trucking
Association,
10.77 billion tons
of freight was
moved across the
country by
trucks last year.
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 In 2017, the
trucking
industry
generated more than $700 billion in revenue.
 In 2015, registered trucks in the U.S. traveled a total of 450.4 billion miles.
 Many publicly traded trucking companies perform well in the stock market,
including Old Dominion Freight, Knight-Swift Transportation, and J.B.
Hunt
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 The trucking industry today employs 7.7 million people, which includes 3.5
million drivers.
 Currently, it’s estimated that only 200,000 drivers are women, which
accounts for only 5.8% of drivers.
 The number of trucking jobs is expected to grow by 6% by 2026.
 About 1.7 million truck drivers are heavy and tractor-trailer drivers.
 Approximately 40.6% of drivers are minorities.
 As of May 2017, the median pay for heavy and tractor-trailer drivers was
$42,480 per year.
 In 2019, truck driver wages are expected to rise by up to 10%.
 Tru
ck
drivers
can work up
to 65 hours a
week.
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FREIGHT TRUCKING MARKET
Over the past few years, the freight trucking market has experienced waves of
changes in terms of how freight trucks are operated, integration of cutting-edge
technologies, and advancements in truck designs, among others. The production of
freight trucks continues to grow across the world due to logistic requirements from
an array of end-use industries, including food & beverages, oil & gas, energy &
mining, chemicals, and more. Several factors are expected to influence the
expansion of the freight trucking market such as a surge in automation, exponential
growth of the e-Commerce sector, and focus on industrialization by governments
across the Asia Pacific, and the advent of next-generation technologies, including
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order entry systems, warehouse management systems, transportation management
systems, and global positioning systems.
The significant growth of the various industries around the world coupled with the
integration of new technologies in freight trucks is expected to propel the freight
trucking marketing during the forecast period. While supply chains across the
world predominantly rely on freight trucking, the demand for freight trucking is
anticipated to grow at a consistent pace in the coming years. However, as air
transportation continues to offer greater value to end users, in the long run, freight
trucking companies are expected to find new ways to retain customers and provide
value. At the back of these factors, the global freight trucking market is expected to
attain a market value of ~US 4 Bn by the end of 2030.
TECHNOLOGICAL ADVANCEMENTS TO ACCELERATE MARKET

GROWTH
The transportation and logistics industries have witnessed consistent development
at the technological front. Technological advancements are likely to propel the
growth of the freight trucking market, as truck manufacturers continue to roll out
new truck models with improved cargo space and technologies. Several truck
manufacturers are increasingly leaning toward advanced technologies to enhance
the performance and functionality of the vehicle. A surge in demand for order
tracking in the freight trucking market has compelled freight trucking
manufacturers to integrate new tracking technologies. While technologies continue
to evolve at a rapid pace, the self-driving freight trucks could hit roads running
particularly in the developed parts of North America and Europe. Self driving
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freight trucking could soon become a reality, as self-driving technologies continue
to improve.
Self-driving trucks backed by advanced self-navigating systems are likely to
become mainstream during the latter half of the assessment period. Companies
operating in the current market landscape are expected to focus on leveraging the
benefits of novel technologies, including artificial intelligence (AI) and sensors.
For instance, the electric semi-truck manufactured by Tesla incorporates the
autopilot feature and is increasingly being used by different companies, such as
Loblaw, Asko, Pepsi, etc.
The expansion of the e-Commerce sector is expected to provide a boost to the

growth of the freight trucking market during the forecast period. The competition
in the current market landscape is on the rise due to which, companies should focus
on improving service and minimize the supply chain risks.
HIGH APPLICABILITY IN DIFFERENT END-USE INDUSTRIES TO

BOOST DEMAND
Market players operating in the food & beverages sector are primarily focused on
improving their product fulfillment process by streamlining logistics and catering
to the low volume high-frequency requirements of the industry. Moreover, due to
cutthroat competition within the food & beverages sector, several food companies
are increasingly focusing on adapting to new transportation networks and
minimizing costs. Freight trucking is one of the most popular and adopted freight
transportation across the world and the trend is likely to continue over the forecast
period.
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TRANSPORTATION AND LOGISTICS TAKE MASSIVE HIT AS
COVID-19 PANDEMIC HAUNTS FREIGHT TRUCKING MARKET
One of the major sectors to face the effects of the novel COVID-19 pandemic is
the transportation sector. The freight trucking market is expected to witness a
sluggish period amidst the looming COVID-19 pandemic, as governments across
the world continue to initiate preventive measures to combat casualties and spread
of the virus. Shareholders in the freight trucking market are expected to be heavily
impacted due to the ongoing pandemic. However, freight trucking companies
involved in the delivery of essential goods and services are projected to capitalize
on the opportunity and gain ground in the competitive market landscape. As the
COVID-19 pandemic continues to disrupt the supply chains of major industries
worldwide, market players involved in the freight trucking market are likely to
seek new solutions to address these challenges.
ANALYSTS’ VIEWPOINT
The global freight trucking market is expected to grow at a moderate CAGR of
~5% during the forecast period. The market growth can be primarily attributed to a
host of factors, including a surge in demand from end-use industries, technological
advancements, development of fuel-efficient trucks, and economical freight
alternative. Companies operating in the current market landscape should focus on
expanding their client base by tapping into opportunities in different industries,
focus on minimizing costs, and offer impactful logistic solutions to their customers
to gain an edge.
FREIGHT TRUCKING MARKET: OVERVIEW

The global freight trucking market is anticipated to expand at a CAGR of ~5%
during the forecast period, owing to a rise in the middle class population across the
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globe that has resulted in a rise in consumption and hence, is expected to boost the
volume of goods transported. Changes in consumer tastes and preferences where
people are inclined toward Western lifestyle have fueled the demand for deliveries
that take lesser time. This is projected to boost the freight trucking market during
the forecast period.
The freight trucking market has benefitted by the introduction and use of new
technologies. Some new technologies include global positioning system (GPS),
order entry systems, warehouse management systems, dispatching communication
systems, and transportation management systems (TMS)
DRIVERS OF FREIGHT TRUCKING MARKET

Demand for online shopping is witnessing significant rise, owing to an increase in
speedy Internet access, which has led to a surge in preference toward e-tailing,
among consumers. Furthermore, convenience and easy access related to home
delivery services are projected to boost the freight trucking market during the
forecast period.
Growing urbanization and rise in trade volume have resulted in an increase in

transport volumes. Rapid expansion of the e-Commerce market across the globe is
driving the freight trucking market. Increased popularity of online shopping is a
major factor driving the freight trucking market.
Belt and Road Initiative (BRI), previously known as One Belt One Road, is an
ambitious effort proposed by Chinese President Xi Jinping in 2013, to jointly build
the “Silk Road Economic Belt” and the “21st Century Maritime Silk Road” to
advance regional cooperation and connectivity on a trans-continental scale. The
Silk Road Economic Belt connects three major road routes from China to Europe,
29 29
the Persian Gulf, the Mediterranean, and the Indian Ocean. However, 21st Century
Maritime Silk Road is based on waterways. The main objective of BRI is to build
trade routes between China and the countries in Central Asia, Europe, and Indo-
Pacific littoral countries. This project involves developing infrastructure mostly
around transport and energy such as roads, bridges, and power plants, which in
turn is likely to propel the demand for freight transport on roadways. This, in turn,
is projected to boost the freight trucking market during the forecast period.
CHALLENGES FOR FREIGHT TRUCKING MARKET

Freight trucks are bigger, heavier, and bulkier vehicles, which makes road freight
transportation comparatively slower and hence, hampers the freight trucking
market. Additionally, massive backlog in proper maintenance is also a major factor
that is likely to hinder the freight trucking market during the forecast period.
Furthermore, toll roads or booths lead to massive time loss, which results in slow
transportation of freight.
Improper road infrastructure coupled with a lack of intent to improve

transportation facilities in developing and developed countries is expected to
restraint the freight trucking market during the forecast period. Furthermore,
several areas of Asia Pacific, Latin America, and Africa require investments in
order to develop and upgrade their infrastructure facilities.
FREIGHT TRUCKING MARKET: REGIONAL ANALYSIS

Based on region, the global freight trucking market has been segregated into North
America, Asia Pacific, Europe, Latin America, and Middle East & Africa
Asia Pacific and Europe are projected to be highly lucrative markets during the
30 30
forecast period. This is primarily due to the improvement in road network transport
and inclination toward development of industries over the years in these regions.
FREIGHT TRUCKING MARKET: COMPETITION LANDSCAPE
 Key players operating in the global freight trucking market include
o A.P.Moller Maersk
o Canadian National
o CEVA Logistics
o CMA CGM
o DB SCHENKER
o Deutsche Post
o DHL Paket GmbH
o Estes Express Lines
o FedEx Corporation
o Kuehne + Nagel
o Nippon Express Co., Ltd.
o R+L Carriers
o Saia Motor Freight Line
o SNCF Geodis
o Swift Transportation
o TNT Holding B.V.
31 o UPS Freight
31
o XPO Logistics,
o Yamato Holdings Co., Ltd.
o YRC Worldwide Inc.
BIBLIOGRAPHY:
https://www.statista.com/topics/4912/trucking-industry-in-the-us/
https://www.thomasnet.com/insights/trucking-usa-key-trends-and-future-outlooks-for-the-trucking-industry/
https://www.transparencymarketresearch.com/freight-trucking-market.html
IMPORTANCE OF THIS RESEARCH TO KING HOODS TRUCKING
The scope of these researches is to give King Hoods Trucking a general market
view, trends and statistics of the service she is about to offer. Also to see how it
can turn the market table to its own favor, by using this analysis to gain edge over
its competitors.
3.2 TARGET MARKETS
Before arriving at the conclusion of developing our business, we conducted our

feasibility studies and market survey, and we were able to identify those who will
benefit greatly from our service offerings. Our target market would be focused
mainly on Shippers and Carriers.
3.3 COMPETITORS ANALYSIS

The possibility of the emergence of other companies like TRL, XPO, FedEx, CR
England, Premier, just to name some are not without our notice also. We have
done our homework and we have been able to highlight some factors
32 32
that will give us a competitive advantage in the marketplace; some of
the factors are competence, trust, honesty, effectiveness, and excellent
relationship management.
Competence
Trust
Honesty
Effectiveness
Excellent
Management
We are committed to the client’s satisfaction and fulfilling their demands. The
following are what we believe in making us unique:
Professionalism: Every member associated with our company will appear as
professional as possible, to help us achieve a significant edge in the business.
Exceptional Services: We will approach all our customers with all sense of
touches of humor so that they feel the fun of patronizing us more.
Recommendation: We are confident of delivering exceptional customer service;

thus, it will enhance the confidence of our customers to refer us to others. Risks are
managed even before they are encountered.
33 33
Based on the competitive analysis, some of the key factors that will give us an
edge over our competitors are;
3.4 SWOT ANALYSIS
Price Proven Market

Relationships
Skimming Knowledge Trends
The SWOT analysis includes the Strength and Weaknesses possessed by King
Hoods Trucking and the Opportunities and Threats we face as challenges as we
go into day-to-day activities and business operations.
34
Strength
34
● Highly experienced, credible, and determined owners
● United and reputable management team
● Competitive and affordable pricing system for easy and quick market
penetration
● Our unshakable plan to create a business model that attract prospective
clients
Weakness
● Building a cycle of clients may take time
● New business in an area dominated by competitions
● Growth may be slow due to the presence of giants in the market
Opportunities
● Opportunity to operate our business that stands for uniqueness and
exceptionality in the United States.
● Increasing local and national population
● Opportunity to implement strategies and build company strength
● Opportunity to run a profitable business and be successful in it
● Opportunity to compete and secure a strong position in the trucking industry
● Opportunity to add long-lasting value and impact on humanity and its
environment
Threats
● The possibility of business imitation
● The need to grow rapidly over the next 3-5 years
35 35
● The necessity to secure substantial capital injections to foster growth
● One of the major threats that confront businesses all over the world is
economic downturn; when the economy is bad it affects consumers'
spending which in turn affects businesses negatively.
4.0 STRATEGY AND IMPLEMENTATION PLAN
4.1 COMPETITIVE STRATEGY

Our competitive advantages are the factors that differentiate the company from
competitors. King Hoods Trucking will differentiate itself from the competitors
with the following:
⮚ The guaranteed high rate of satisfaction

⮚ Specifically, personalized services
⮚ Comfortable price
⮚ Excellent customer service
⮚ Utilizing data and statistics to provide high-class information
⮚ Social experience and enjoyable platforms for our customers
⮚ Modern equipment and facilities that are proven for promoting our business
practices.
King Hoods Trucking will use these above factors to the company advantage in
order to achieve our set goals and become the best and reliable transporters in the
whole of the United States of America
4.2 MARKETING STRATEGY
MARKETING OBJECTIVES
Our overall advertising and promotional objectives at King Hoods Trucking are;
36 36
● Acquire clients and generate sales.
● Position ourselves as the market leader.
● Increase company awareness and brand name recognition in the United
States.
● Sway clients from competitors to our website
● Collect market research to create immediate and long-term marketing plans.
MARKETING STRATEGIES OF KING HOODS TRUCKING

Every business no matter its level requires marketing in order to thrive and this is
why we have set aside a budget for marketing our company. Marketing is vital for
the growth of any business because not only does it generate revenue and boost a
company's growth, it also allows the companies to generate interest and increase
awareness amongst its target market. The marketing strategies we would draft for
our Company are ones that would allow us to penetrate the target market and gain
a huge share.
Before drafting our marketing strategies, we will conduct a thorough marketing

survey using accurate data that will allow us to understand our target market and
create effective marketing strategies. We will leverage on conventional and
unconventional means of marketing our brand to all our existing and potential
customers. The marketing strategies will create and will allow us to have a
marketing budget that we will channel to the right use.
We have also empowered our marketing executives to also draft the right strategies
that should be in line with our corporate policies and goals. They will modify or
remove ineffective strategies so that we do not waste money using the wrong
channels to market our Company.
37 37
The followings are the marketing strategies, which King Hoods Trucking will
adopt:
● Utilizing friends and family to promote awareness for the business
● Leveraging social media platforms to build awareness
● Engaging in social media giveaways
● Active involvement in local events, parties, and other activities that
can promote our products and web-sales
● Getting online reviews
● Sharing our expertise freely but consciously
● Expanding our networks of contact and prospective clients
● Leverage digital marketing platforms such as using Social media like
Facebook, Twitter, Instagram, Tumblr, etc. – by creating pages on
these social media channels and flooding them with creative contents,
stories, and testimonials.
● Utilizing Google AdWords
● Engage a professional scriptwriter to create fascinating promotional
scripts and ad copies for advertisement
Search engine optimization – we will use keywords related to our business so that
our company will appear on search result
4.3 PRICING STRATEGY

Although we will be providing services of the highest quality and professional
standard only, they will still represent excellent value for their prices. Our pricing
system is based on what is obtainable in the industry. We do not intend to hike
prices. We will be flexible with our prices as they are subject to change at any
time. We will keep a close check on competitors and charge a more affordable fee
38 38
than what they charge to continue serving our clients. We will not compromise the
standard of our services in a bid to sell at an affordable rate. Our pricing model has
been crafted to generate a fair return on investment while not being a barrier to
entry for the average consumer based on their geographic location.
5.0 MANAGEMENT SUMMARY
5.1 MANAGEMENT DESCRIPTION

Having the right business structure is very important to us at King Hoods
Trucking. Therefore, we have laid the right plans that will ensure that our
foundation is not only right but also stays true to our core values, mission and
vision as a company. We are sourcing for and will hire competent professionals
who are diligent and true to work ethics into the various positions we have in our
business.
Our core mission is to provide an excellent service that is not only well accepted
snow but also whose acceptance and use will continue to grow at an accelerated
rate into the future. We are sensitive to our clients’ needs and dedicated to their
satisfaction. This is why all the staff we will hire will not only identify with our
aims, goals, objectives and mission but also know what it takes to take our
company from where we are at present to where we intend to and should be in the
future. Our staff will also have the expertise required to work in this industry and
bring it to a standard that is envied by our competitors.
5.2 MANAGEMENT STRUCTURE

Our business is guided by a team of experienced management staff with some
years of experience in the industry. They will be tasked with different
39 39
responsibilities in the business and will make key decisions together. However, the
owner, will be tasked with the following roles and responsibilities;
Roles and Responsibilities of the Operation Managers- Martin Menefee and
April Montfort
✔ Dictating the direction of the business
✔ Cross-checking the effectiveness of sales and marketing plan
✔ Signing documents relating to the business
✔ Identify problems, make decisions, and evaluate the result
✔ Periodically evaluate performance and develop action plans.
✔ Developing a monthly sales plan
✔ Organizing meetings with different bodies regarding the business
✔ Preparing materials relating to the business
✔ Successfully implement company policy
✔ Develop strategic plans
✔ Maintain an effective management team
6.0 FINANCIAL PLAN
The following section contains the financial information King Hoods Trucking. Tables and
charts show annual projections for the first five business years.
6.1 STARTUP ANALYSIS

King Hoods Trucking
Startup Expenses
Capital Expenditure Cost
Tractor and Trailer $ 130,000
40 Total Startup Expenses 40 $ 130,000

Owner's Investment $ -
Investors' Fund $ 150,000
6.2 FINANCIAL OVERVIEW
Below is the financial overview showing the profitability of the business as the sales increases
with little change in the cost. The profit is seen to increase with sales.
Financial
Overview
Year 1 Year 2 Year 3 Year 4 Year 5
Total Revenue $ 150,000 $ 195,000 $ $ 329,550 $ 428,415
253,500
Total Expenses $ 112,200 $ 130,620 $ $ 182,350 $ 218,558
153,582
Net Profit $ 22,627 $ 34,678 $ $ 86,736 $ 132,790
55,173
Financial Overview
$500,000
$400,000
$300,000
$200,000
$100,000
$-
1 2 3 4 5
Year
Total Revenue Total Expenses Net Profit
41 41
6.3 PROFIT AND LOSS
The below table is the profit and loss projection for the first five business years. The sales are
seen to increase each year, causing a considerable increase in the net profit too.
Profit and Loss

$ $ $ $ $
Sales
Total Sales 150,000 195,000 253,500 329,550 428,415
Total Cost of Sales 0 0 0 0 0
Gross Margin 195,000 329,550 428,415

150,000 253,500
Gross Margin % 100.00% 100.00% 100.00% 100.00% 100.00%
Operating Expenses
Fuel 24,000 26,400 29,040 31,944 35,138
Maintenance 12,000 13,200 14,520 15,972 17,569
CPA 6,000 6,600 7,260 7,986 8,785
Parts and supplies 7,200 7,920 8,712 9,583 10,542
Insurance 18,000 18,000 18,000 18,000 18,000
Salary 30,000 39,000 50,700 65,910 85,683
Others 15,000 19,500 25,350 32,955 42,842
Total Operating Expenses 112,200 130,620 153,582 182,350 218,558
Operating Income 37,800 64,380 99,918 147,200 209,857

Operating Margin 25.20% 33.02% 39.42% 44.67% 48.98%
EBITDA 37,800 64,380 99,918 147,200 209,857

Depreciation and Amortization 13,000 26,000 39,000 52,000 65,000
Interest Expense 0 0 0 0 0
Tax Incurred (5.75% Income 2,174 3,702 5,745 8,464 12,067
Tax)
Net Profit $ 22,627 $ 34,678 $ 55,173 $ 86,736 $ 132,790
42Net Profit/Sales %
42
15.08% 17.78% 21.76% 26.32% 31.00%
From the above analysis, it is projected that the business will have a total revenue of $150,000 in
the first year of business activities. Every business always aspires to increase its sales. With the
marketing strategy adopted, it is assumed that this will yield an increase in the subsequent years
of business operations, thereby, causing the revenue for each year to increase too.
The volume of revenue influences the profit that will be made during the year, therefore revenue
generated in the course of running the business results in an increase in profit made by the
business after taking care of all expenses.
Chart: Profit and Loss
Net Profit
$140,000 $132,790
$120,000
$100,000 $86,736
$80,000
$55,173
$60,000
$34,678
$40,000 $22,627
$20,000
$-
43 43
6.4 CASH FLOW STATEMENT
Below is cash flow statement projection for five years showing the movement of cash within the
business. The owner seeks $150,000 from investors (for a dividend of 10%) for the business
funding. The fund will be repaid in the first five years of business operations.
Cash Flow
$ $ $ $ $
Cash From Operations
Cash Sales
150,000 195,000 253,500 329,550 428,415
Subtotal Cash From
Operations 150,000 195,000 253,500 329,550 428,415
Additional Cash Received

Owner's Investment - 0 0 0 0
Investor's Fund 0 0 0
150,000
New Long-term Liabilities 0 0 0 0 0
Sales of Other Current Assets 0 0 0 0 0
Sales of Long-term Assets 0 0 0 0 0
New Investment Received 0 0 0 0 0
Subtotal Cash Received 300,000 195,000 253,500 329,550 428,415
Expenditures Year 1 Year 2 Year 3 Year 2 Year 3
Expenditures from Operations

Total Cost of Sales 0 0 0 0 0
Total Operating Expenses
112,200 130,620 153,582 182,350 218,558
Interest Expense 0 0 0 0 0
Tax Incurred
2,174 3,702 5,745 8,464 12,067
Subtotal Spent on Operations
114,374 134,322 159,327 190,814 230,625
44
Additional Cash Spent
44
Other Liabilities Principal 0 0 0 0 0
Repayment
Long-term Liabilities 0 0 0 0 0
Principal Repayment
Startup Expenses 0 0 0 0
130,000
Purchase Long-term Assets 0 0 0 0 0
Investors' Dividend
2,263 3,468 5,517 8,674 13,279
Owner's Drawing 0 0 0 0 0
Subtotal Cash Spent 246,636 137,790 164,845 199,488 243,904
Net Cash Flow $ $ $ $ $

53,364 57,210 88,655 130,062 184,511
Cash Balance $ 53,364 $ 110,574 $ 199,230 $ 329,292 $ 513,803
Chart: Cash Flow
Cash Flow
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$-
1 2 3 4 5
Year
Net Cash Flow Cash Balance
The graph above shows an upward movement of closing cash balance which indicates that there
is an increase in cash balance at the end of every period.
45 45
6.5 BALANCE SHEET
Below is the financial forecast of the balance sheet for the business. The below table shows the
steady growth in the net worth of the organization, this shows that the business is a very
profitable one.
Table: Balance Sheet
Balance Sheet
Starting Bal. Year 1 Year 2 Year 3 Year 4 Year 5

$ $ $ $ $ $
Assets
Current Assets
Cash 110,574 199,230 329,292 513,803
20,000 53,364
Other Current 0 0 0 0 0 0
Assets
Total Current 110,574 199,230 329,292 513,803
Assets
20,000 53,364
Long-term Assets
Long-term Assets 130,000 130,000 130,000 130,000
130,000 130,000
Accumulated - 26,000 39,000 52,000 65,000
Depreciation
13,000
Total Long-term 104,000 91,000 78,000 65,000
Assets
130,000 117,000
Total Assets 150,000 170,364 214,574 290,230 407,292 578,803
Liabilities and
Capital
Current Liabilities
Accounts Payable 0 0 0 0 0 0
Current 0 0 0 0 0 0
Borrowing
Other Current 0 0 0 0 0 0
Liabilities
46
Subtotal Current
Liabilities
0
46 0 0 0 0 0
Long-term 0 0 0 0 0 0
Liabilities
Total Liabilities 0 0 0 0 0 0
Paid-in Capital 0 0 0 0 0 0
Retained Earnings 0 57,305 112,477 199,213 332,003
22,627
Earning 0 22,627 34,678 55,173 86,736 132,790
Total Capital 214,574 290,230 407,292 578,803
150,000 170,364
Total Liabilities 150,000 170,364 214,574 290,230 407,292 578,803
and Capital
Net Worth $ 150,000 $ 170,364 $ 214,574 $ 290,230 $ 407,292 $ 578,803
Chart: Net Worth
Net Worth
$578,803
$407,292
$290,230
$214,574
$170,364
1 2 3 4 5
Year
47 47
6.6 BREAK-EVEN ANALYSIS
Break-even is the point where the business neither makes profit nor loss. This means that at
break-even, the business is only able to pay up its expenses both fixed and variable cost without
any excess. The essence of break-even is to determine the number of sales that could lead to
profitability
Financial Overview
Fixed cost $ 112,200 $ 130,620 $ 153,582 $ 182,350 $ 218,558
Variable Cost % 0.00% 0.00% 0.00% 0.00% 0.00%
Gross Margin % 100.00% 100.00% 100.00% 100.00% 100.00%
Break Even $ 112,200 $ 130,620 $ 153,582 $ 182,350 $ 218,558
Income
Revenue $ 150,000 $ 195,000 $ 253,500 $ 329,550 $ 428,415
The business is seen to break the even in the first year of business activities. This means that
there must be more than $112,200 worth of sales yearly before any profit can be recorded. The
above analysis can be seen in the below graph showing the breakeven income and revenue.
Breakeven Curve
$428,415
$329,550
$253,500
$218,558
$195,000 $182,350
$150,000 $153,582
$112,200 $130,620
1 2 3 4 5
Year
Break Even Income Revenue
48 48
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KING HOODS

The undersigned reader of King Hoods Trucking Business Plan hereby

It is also acknowledged by the reader that the information to be furnished in this

This is a business plan. It does not imply an offer of any securities.

Signature Printed Name

Some of the statements contained in this Business Plan, includes information

 The success or failure of the company’s effort to successfully market its

1.2 MANAGEMENT TEAM

King Hoods Trucking is managed by Martin Menefee and April Montfort, a

1.3 BUSINESS MODEL

1.4 INVESTORS REQUIREMENT

1.5 RISK MANAGEMENT

1.6 GOALS AND OBJECTIVE

The following are the aims and objectives of the company:

highly reliable organization with consistent clients, the company

will acquire additional trucks.

● To promote and enhance our business in every ramification through

1.7 SUCCESS FACTORS

This would easily be achieved through ascertaining the

❖ Fluid Transition: We will ensure that we flow with

1.9 GUIDING PRINCIPLES

2.1 COMPANY SUMMARY

King Hoods Trucking is an existing trucking company based licensed and

We will ensure that we hold ourselves accountable to the highest standards by

2.2 CUSTOMER MANAGEMENT

2.4 VISION STATEMENT

Our vision is to become one of the preferred choices of individuals and

Company Name King Hoods Trucking

Location Atlanta Ga. 303 Premier Center North,

Phone Number 877-589-9360

3.1 TRUCKING INDUSTRY IN THE U.S. - STATISTICS & FACTS

FULL TRUCKLOAD (FTL)

IMPORTANT STATISTICS ABOUT TRUCKING INDUSTRY

TECHNOLOGICAL ADVANCEMENTS TO ACCELERATE MARKET

The expansion of the e-Commerce sector is expected to provide a boost to the

HIGH APPLICABILITY IN DIFFERENT END-USE INDUSTRIES TO

FREIGHT TRUCKING MARKET: OVERVIEW

DRIVERS OF FREIGHT TRUCKING MARKET

Growing urbanization and rise in trade volume have resulted in an increase in

CHALLENGES FOR FREIGHT TRUCKING MARKET

Improper road infrastructure coupled with a lack of intent to improve

FREIGHT TRUCKING MARKET: REGIONAL ANALYSIS

o DHL Paket GmbH

o Estes Express Lines

o Nippon Express Co., Ltd.

o Saia Motor Freight Line

o TNT Holding B.V.

o Yamato Holdings Co., Ltd.

IMPORTANCE OF THIS RESEARCH TO KING HOODS TRUCKING

3.2 TARGET MARKETS

Before arriving at the conclusion of developing our business, we conducted our

3.3 COMPETITORS ANALYSIS

the factors are competence, trust, honesty, effectiveness, and excellent

Recommendation: We are confident of delivering exceptional customer service;

3.4 SWOT ANALYSIS

Price Proven Market

4.0 STRATEGY AND IMPLEMENTATION PLAN

4.1 COMPETITIVE STRATEGY

⮚ The guaranteed high rate of satisfaction

4.2 MARKETING STRATEGY

MARKETING STRATEGIES OF KING HOODS TRUCKING

Before drafting our marketing strategies, we will conduct a thorough marketing