X-FORMER

Business Plan
Prepared [22/01/2022]

Contact Information
Ghazi Ranjha

Ghaziranjha01@gmail.co
m
20 A1 Bahria Town,
Lahore, Pakistan
Table of Contents
Executive Summary.........................................................................................................1

Opportunity...............................................................................................................1

Expectations.............................................................................................................1

Opportunity......................................................................................................................3

Problem & Solution..................................................................................................3

Target Market............................................................................................................3

Competition..............................................................................................................3

Execution..........................................................................................................................4

Marketing & Sales....................................................................................................4

Operations................................................................................................................4

Milestones & Metrics...............................................................................................5

Company...........................................................................................................................6

Overview...................................................................................................................6

Team..........................................................................................................................6

Financial Plan...................................................................................................................7

Forecast....................................................................................................................7

Financing..................................................................................................................9

Statements..............................................................................................................10

Appendix.........................................................................................................................13

Profit and Loss Statement....................................................................................13

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 Balance Sheet.........................................................................................................15

Cash Flow Statement.............................................................................................17

ii

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Executive Summary
The safety and reliability of products are the most important thing during transportation. This
project is based on the monitoring of the environmental conditions of different products during
transportation. For example, during the transportation of the transformer, their windings or core
may get displaced or distorted. Due to active part movement, the insulation between the turns
can be abraded causing a short circuit and damage to the windings later during operation.
Similarly, while transporting glass products due to shock, products can be damaged. While
transporting medicine or flowers it is necessary to maintain temperature and humidity. Even
transporting food, it is necessary to maintain temperature.

Opportunity
Problem Summary
During transportation, due to an increase in the level of parameters like vibration, temperature,
humidity, and luminosity many products get damaged. So, the first is to identify that the sensors
are measuring the parameters correctly. Then identify that the sensor is properly storing data in
the cloud.

Solution Summary
The first step is to measure the parameters like vibration, temperature, humidity, luminous,
speed with the help of sensors during transportation. The power supply of 5V will be connected
to the Uno Arduino card. The second step is to set the limits of each parameter on the Uno
Arduino card. The third step is to store data from each sensor. The fourth step is to develop an
IoT-based application with the help of ESP8266. The ESP8266 is a Wi-Fi module that is capable
of either hosting an application or offloading all Wi-Fi networking functions from another
application processor. The data will store in to cloud with the help of ThingSpeak or an IoT-
based application can be created. ThingSpeak is an IoT analytics platform service that allows to
aggregate, visualize, and analyze live data streams in the cloud. ThingSpeak provides instant
visualizations of data posted by devices to ThingSpeak. With the ability to execute MATLAB
code in ThingSpeak online analysis and processing of the data can be done as it comes in. The
last step is testing on a real vehicle.

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information and is shared only with the understanding that you will not share its contents or ideas with
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Market
The focus of our product is to achieve perfection in the transportation of products from
one place to another.

Competition
Our product has no competition so far, but we have to provide the highest level of accuracy to
sell our product.

Expectations
Forecast
Our first target is to reach the breakeven point with our finances after that we will be
reaching out to the big industries of transportation in our cities then state and
Country.

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Target Market
Market Size & Segments
The market size of our product is very large if we include both large and small forging
industries. At first, we will be targeting the small industries by raising proper awareness
about environmental control and introducing the EMI plan for them. After targeting the
small industries, we will reach out to big industries.

Our Advantages
We are the first movers of the product, and we are the best and only sellers in the
market. And we give a lifetime guarantee of our product.

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information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.
Marketing & Sales
Marketing Plan
As for our marketing strategy, we have planned it in three stages.

The first stage is walk-ins in which we will be visiting the small industries personally,
according to their scheduled time. We will be raising awareness about our products
and services.

The second stage includes no physical interaction, but complete knowledge of our
product in the market that will be held by advertising through brochures.

The third stage includes a proper video advertisement on different social media
platforms, targeting different industries by making a proper detailed website of our
company.

Operations
Locations & Facilities
Our company is located at Bahria town Lahore, and our warehouse is in the middle of
Lahore area named Multan Road Lahore. We are the fast and reliable providers.

Technology
We will have a professional website of our company where the consumer can see our
different type of products according to their need. Consumers can buy different
products from our site and can also do online payments from the same site.

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Milestones & Metrics
Milestones
Production at a domestic scale 1/7/2022
Managing social media platform 1/7/2022
Generating monthly reports 1/8/2022
Special offer for the top ten costumers 1/9/2022
Workshop every 2 months in our warehouse 1/9/2022
Production at industrial level 1/1/2023

Key Metrics
Generating a monthly finance and activity report is the key metric because it helps us
track the business model at a place.

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 Company
Overview
The Chairman of our company is GHAZI RANJHA who is having a bachelor's degree in
Electrical Engineering with an area of expertise in the Designing of IoT-based
applications. The Chairman has a 50% of the shares in the company.
The CEO of our company is AKMAL RAFIQUE he’s also having a bachelor’s in
Electrical Engineering with an area of expertise in marketing the product and handling
all the business deals. The CEO has 25% shares in the company.
The MARKETING HEAD of our company MAHBOOB NAWAZ he’s also having a
bachelor’s degree in Electrical Engineering with an area of expertise in dealing with our
international clients and handling all the finances in the company. The CFO has 25%
shares in the company.

Team
Management Team

 Chairman
GHAZI RANJHA is the Chairman of X FORMERS Company he has a working
experience of 1 year in APPLICATION DESIGNING.

 CEO
AKMAL RAFIQUE is the CEO of X FORMERS company he has a working experience
of 1 year in handling business deals as a project engineer

 Marketing head
MAHBOOB NAWAZ is the Marketing head of X Formers Company he has a working
experience of 1 year in ARFA Kareem tower as a project engineer and has 2 years’
experience as a finance expert.

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Advisors
Our professor MAJID GULZAR is our inspiration. He helped us a lot with his Engineering
knowledge when we were at the initial stages of making our idea into reality.

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Financial Plan
Forecast
Key Assumptions
Our financial planning has been carried out after studying the market gap and the cost
we put in the making of our product. The initial cost of our product is 1, 75,000 PKR and
we are planning to sell it for around 2, 00,000 PKR. According to our market survey,
almost 70 to 80% of industries are interested in our product at this price. According to
our studies and financial planning we are hoping to sell more than 10 items in different
industries that can generate a revenue of 2 million PKR per month.

Revenue by Month
The values in the chart are in millions of PKR

Revenue by Month
6

0
Month 1 Month 2 Month 3 Month 4

Total cost Revenue generated Profit

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Expenses by Month

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 Net Profit (or Loss) by Year

ALL THE VALUES CALCULATED IN PROFIT IS IN MILLIONS OF PKR

AMOUNT IN MILLIONS ON Y-AXIS

30

25

20

15

10

0
FY 2022 FY 2023 FY 2024 FY 2025

PROFIT Series 2 Series 3

TVC: Visual representation of our project/product

As we are the first mover of this product, we can’t provide an exact video of it but somehow a related product is
there, and the video is below.

10

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Your Business Name Here

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