¸

Ad Catalyst
The Ad Catalyst for Advertisers Advantage:
AD CATALYST FOR ADVERTISERS
• Maximize media buy efficiency and effectiveness
Vizu Ad Catalyst for Advertisers (ACA) is an online
brand advertising measurement system that will • Deliver in-market campaign insights
change the way you analyze the effectiveness of your
clients’ online brand ad campaigns. • Go beyond click-through rates to measure the primary
ad campaign objective using Brand Lift
The ACA system goes beyond click-through rates to
measure the Brand Lift driven by your advertising. • Build client confidence in digital brand campaigns
This media measurement and planning system • Intuitive online self-service dashboard for instant
enables Brand Lift optimization based on site selec-
tion, ad creative and frequency of ad exposure. campaign insights and optimization
• Best practices through collection of normative data
The data ACA gathers also also informs best prac-
tices in media buying, highlighting distinct ad perfor-
mance patterns.

Brand campaigns can now be measured much like Sample Brand Campaigns Measured
direct response campaigns to maximize return-on-
investment for your clients.

Gain clear benefits, such as:

> Regular measurement of brand ad campaigns
against appropriate objectives

> In-market optimization of ad campaign

effectiveness

> Development of advertising norms and media

buging best practices

Used every day, the ACA system can contribute to

more insights and value for your brand clients.

Our interactive ACA online dashboard provides real-

time 24/7 access to a rich set of Brand Lift data about
your ad campaigns, allowing you to optimize perfor-
mance.

Ad Catalyst for Advertisers gives brand marketers the

confidence to advertise online!

Actionable data can be viewed in real-time

through the Ad Catalyst online dashboard

CALL A VIZU REPRESENTATIVE NOW!

415.362.8498 X3
Vizu Corporation
463 Pacific Avenue San Francisco CA 94133