G.S.S.D.G.

S Khalsa College Patiala

Seminar Based On Developing
Human Capital

Topic: Case Study Related To HRM

{ BMW & Mcdonalds}

Submitted To:
Prof.Paramjit Singh

Submitted By:
Simranjeet Singh
10415[M.Com-2]
 INTRODUCTION

 Human resource management, HRM, is the

department of a business organization that looks
after the hiring, management and firing of staff.
HRM focuses on the function of people within the
business, ensuring best work practices are in place
at all times. The HRM department ensures the
smooth running of the staff within a business. This
allows the management to focus on the running
of the business and not get distracted by internal
row involving employees.
 IMPORTANCE OF HRM

 Human resources management is a very

important function in every organization. Without
human resources management, companies
would not be able to effectively recruit and retain
employees, improve and enhance the
organization, and they wouldn’t be able to
maintain a healthy, accepting workplace culture
and environment. Human resources
management is so important to organizations that
many call this department the heart and soul of a
business.
 FUNCTIONS OF HRM

 Planning
 Staffing
 Developing
 Motivating
 Maintaining relationships
 Evaluating
 Appraising
1:CASE STUDY OF HRM AT
BMW
 BMW (Bayerische Motoren Werke in German,
or Bavarian Motor Works in English) is basically a
German company with vast experience in the
field of cars and was introduced in 1916. This
company spends more money on its human
inputs to add value and also its complex
contribution of human resources creates
its competitive advantage. BMW’s specialized
staff which are able to offer superior quality of
product and services in the market with the
customer experience. Human resources plays
important role in the BMW even in the time of
recession as they have invest on the human
inputs.
 But this depends on the financial condition and
capabilities of the market as they had invested in
training development and recruitment of the new
management teams in their organisation. Earlier
BMW was not giving importance to its customer
services and its staff only focusing on its products
and places for its expansion but later on they
realize that human resources and their
management is important for success in the
market and competition. In BMW the goal of
human resources is to change and improve their
markets by using the new methods of production
and materials and organise them into the
excellent way of customer servicing.
 As always in BMW the goal of human resource
management is to add more value and improve
the ratio of cost in the added value of its car
products. The main goal of HRM in BMW is to
make people more productive and creative for
the long term standing with them and when the
management staff will be more productive then
the jobs get more skilled. In recession also this
company had constantly invested in the human
resources and its development.
HRM STRATEGIES IN BMW
GROUP
 BMW is company which carries out very well
planned strategies in its organisation. In this
organisation the human resource strategy is
applying to the whole organisation and BMW is
improving its products and making a proper
customer satisfaction by applying this strategy.
This strategy is plays a very vital role in the BMW
organisation and its employees. It helps them
to innovate and create new products and
services to their customers and making its
products available and delivered in all areas
where they are expanding their activities. Their
streategies are as on next slide.
1:Recruitment and selection
2:Screening
3:Interviewing
4:Testing
5:Checking refrences
TRAINING &
DEVELOPMENT
 Once candidate pass the above steps of
recruitment and selection then he has to undergo
from the training of the role offers to him. This
training process is essential to improve the
performance of the job which helps to develop
their personal and professional characteristics of
candidate. This training involves coaching and
development of the professional skills which are
more efficient and effective in learning and
development of the individuals. The different
types of training are informal training, on the job
or off the job training, product and skills training,
behavioral development and technical training.
PERFORMANCE
MANAGEMENT
 In BMW the performance of the managers and
staff is initially important to achieve the goals and
objectives of the organisation. Performance
management is the essential and organised
process that carries the success and helps in
developing the capabilities and performance of
the individual or work team. The strategy of
human resource management is to develop the
managers or leaders in the organisation who can
help their employees or subordinates to make
their performance effective and efficient.
EMPLOYEE RELATION

 In BMW the managers are constantly involving

with their employees in several practices which
directly improve their relations and performance
in the organisation. There are many benefits
which BMW provides to its employees when they
join the company like medical insurances, annual
bonuses, dental and vision insurance, holiday
pay, vacation pay, life term insurances which
include accidental and death insurance, medical
expenses, disability insurance according to long
and short term which will be fully paid, personal
day pay, sick leave, free education training and
development.
PERSONAL MANAGEMENT

 Another important strategy of human resource

management in BMW is the personal
management. BMW HRM staff is managing the
employees in achieving the goals and objectives.
In this personal management system the
managers manages the education, qualification,
training and experience of the
employees.Personal management in BMW
includes the following…
1:Team building
2:Effective management
3:Time management
4:Decision making
2:CASE STUDY OF HRM ON
McDONALDS VIOLATION
 The McDonald’s Company is a successful
international company that has faced allegations
in the media in being unethical and at the same
time great praise for actions certain parties have
deemed as ethical. This is a discussion of both
sides of the argument that will show that the
positive benefits of the company outweigh the
various allegations and lawsuits that the company
has had to deal with in the past.Read more at:
https://www.wowessays.com/free-samples/case-
study-on-mcdonalds-ethical-standards-violations
McDONALDS OPERATIONS

 Being a global company, the Company’s efforts

to help children with life threatening diseases as
the fast food they sell contribute to conditions
such as obesity, heart disease and asthma. When
the media started highlighting the increase in
obesity in the American population, the company
began to change its diet to include healthy
foods. The public image or view of any company
is important and it may affect its profits and
hamper the smooth operations of the company.
There are now meals that have fruits or fruity drinks
as an alternative to sodas.
 The hamburgers that the company sells are a
combination of different meats from animals in
different countries. It becomes difficult to trace
contaminated sources of meat when the final
product is from multiple sources. Instead of the
company using locally grown potatoes it uses
genetically modified potatoes (Gibson, 2008). The
company has been accused of impacting foreign
cultures where the company has set up
restaurants such as India and China.
 The people especially the young people will no
longer appreciate their traditional food or be
interested in having a cultural experience. They
will want to just eat McDonald’s food. The people
will soon start adopting the American culture in
celebrating birthdays and other special days.
There are those who have been offended by the
company.
 International companies increase competition in
the host market leading to a reduction of prices
of goods in the market, improves quality of
products through competition and there is a
higher selection of products for the customer to
choose from (Farrell, Remes & Schulz, 2004).Other
companies are forced to be efficient in
production and cut costs to be able to still earn a
profit from the lower prices in the market.
 Despite the company’s increasing financial
success locally and internationally, it has been
noted that the factory workers are still being paid
at the minimum wage.
Despite all these observations, there
are scholars or experts who have defended the
company and highlighted that the company is
one of the most ethical companies in the world.
Conclusion

The organisations has tried to be ethical in its

operations and where there have been complaints;
it has changed its diet and even compensated
customers financially for their wrongdoing. It is an
international company that has encouraged
entrepreneurship all over the world. It is therefore
true it can be said to be one of the ethical
companies in the world.
 REFRENCES

 www.google.com
 www.shopify.com
 www.aihr.com
 www.techfunnel.com
 www.bacancytechnology.com
THANKYOU