INTRODUCTION

 Human resource management, HRM, is the department of a

business organization that looks after the hiring,
management and firing of staff. HRM focuses on the
function of people within the business, ensuring best work
practices are in place at all times. The HRM department
ensures the smooth running of the staff within a business.
This allows the management to focus on the running of the
business and not get distracted by internal row involving
employees.
 IMPORTANCE OF HRM
 Human resources management is a very important function
in every organization. Without human resources
management, companies would not be able to effectively
recruit and retain employees, improve and enhance the
organization, and they wouldn’t be able to maintain a
healthy, accepting workplace culture and environment.
Human resources management is so important to
organizations that many call this department the heart and
soul of a business.
 FUNCTIONS OF HRM

 Planning
 Staffing
 Developing
 Motivating
 Maintaining relationships
 Evaluating
 Appraising
1:CASE STUDY OF HRM AT
BMW
 BMW (Bayerische Motoren Werke  in German, or  Bavarian
Motor Works  in English) is basically a German company
with vast experience in the field of cars and was introduced
in 1916. This company spends more money on its human
inputs to add value and also its complex contribution of
human resources creates its competitive advantage. BMW’s
specialized staff which are able to offer superior quality of
product and services in the market with the customer
experience. Human resources plays important role in the
BMW even in the time of recession as they have invest on
the human inputs.
 But this depends on the financial condition and capabilities
of the market as they had invested in training development
and recruitment of the new management teams in their
organisation. Earlier BMW was not giving importance to its
customer services and its staff only focusing on its products
and places for its expansion but later on they realize that
human resources and their management is important for
success in the market and competition. In BMW the goal of
human resources is to change and improve their markets by
using the new methods of production and materials and
organise them into the excellent way of customer servicing.
 As always in BMW the goal of human resource
management is to add more value and improve the ratio of
cost in the added value of its car products. The main goal of
HRM in BMW is to make people more productive and
creative for the long term standing with them and when the
management staff will be more productive then the jobs get
more skilled. In recession also this company had constantly
invested in the human resources and its development.
HRM STRATEGIES IN BMW
GROUP
 BMW is company which carries out very well planned
strategies in its organisation. In this organisation the human
resource strategy is applying to the whole organisation and
BMW is improving its products and making a proper
customer satisfaction by applying this strategy. This strategy
is plays a very vital role in the BMW organisation and its
employees. It helps them to innovate and create new
products and services to their customers and making its
products available and delivered in all areas where they are
expanding their activities. Their streategies are as on next
slide.
1:Recruitment and selection
2:Screening
3:Interviewing
4:Testing
5:Checking refrences
TRAINING &
DEVELOPMENT
 Once candidate pass the above steps of recruitment and
selection then he has to undergo from the training of the role
offers to him. This training process is essential to improve
the performance of the job which helps to develop their
personal and professional characteristics of candidate.
This training involves coaching and development of the
professional skills which are more efficient and effective in
learning and development of the individuals. The different
types of training are informal training, on the job or off the
job training, product and skills training, behavioral
development and technical training.
PERFORMANCE
MANAGEMENT
 In BMW the performance of the managers and staff is
initially important to achieve the goals and objectives of the
organisation. Performance management is the essential and
organised process that carries the success and helps in
developing the capabilities and performance of the
individual or work team. The strategy of human resource
management is to develop the managers or leaders in the
organisation who can help their employees or subordinates
to make their performance effective and efficient. 
EMPLOYEE RELATION

 In BMW the managers are constantly involving with their

employees in several practices which directly improve their
relations and performance in the organisation. There are
many benefits which BMW provides to its employees when
they join the company like medical insurances, annual
bonuses, dental and vision insurance, holiday pay, vacation
pay, life term insurances which include accidental and death
insurance, medical expenses, disability insurance according
to long and short term which will be fully paid, personal day
pay, sick leave, free education training and development.
PERFORMANCE
MANAGEMENT
 Another important strategy of human resource management
in BMW is the personal management. BMW HRM staff is
managing the employees in achieving the goals and
objectives. In this personal management system the
managers manages the education, qualification, training and
experience of the employees.Personal management in BMW
includes the following…
1:Team building
2:Effective management
3:Time management
4:Decision making
2:CASE STUDY OF HRM ON
McDONALDS VIOLATION
 The McDonald’s Company is a successful international
company that has faced allegations in the media in being
unethical and at the same time great praise for actions
certain parties have deemed as ethical. This is a discussion
of both sides of the argument that will show that the positive
benefits of the company outweigh the various allegations
and lawsuits that the company has had to deal with in the
past.Read more at: https://www.wowessays.com/free-
samples/case-study-on-mcdonalds-ethical-standards-
violations
McDONALDS OPERATIONS

 Being a global company, the Company’s efforts to help

children with life threatening diseases as the fast food they
sell contribute to conditions such as obesity, heart disease
and asthma. When the media started highlighting the
increase in obesity in the American population, the company
began to change its diet to include healthy foods. The public
image or view of any company is important and it may
affect its profits and hamper the smooth operations of the
company. There are now meals that have fruits or fruity
drinks as an alternative to sodas.
 The hamburgers that the company sells are a combination of
different meats from animals in different countries. It
becomes difficult to trace contaminated sources of meat
when the final product is from multiple sources. Instead of
the company using locally grown potatoes it uses
genetically modified potatoes (Gibson, 2008). The company
has been accused of impacting foreign cultures where the
company has set up restaurants such as India and China.
 The people especially the young people will no longer
appreciate their traditional food or be interested in having a
cultural experience. They will want to just eat McDonald’s
food. The people will soon start adopting the American
culture in celebrating birthdays and other special days.
There are those who have been offended by the company.
 International companies increase competition in the host
market leading to a reduction of prices of goods in the
market, improves quality of products through competition
and there is a higher selection of products for the customer
to choose from (Farrell, Remes & Schulz, 2004).Other
companies are forced to be efficient in production and cut
costs to be able to still earn a profit from the lower prices in
the market.
 Despite the company’s increasing financial success locally
and internationally, it has been noted that the factory
workers are still being paid at the minimum wage.
Despite all these observations, there are
scholars or experts who have defended the company and
highlighted that the company is one of the most ethical
companies in the world.
 The McDonald’s Company has tried to be ethical in its
operations and where there have been complaints; it has
changed its diet and even compensated customers
financially for their wrongdoing. It is an international
company that has encouraged entrepreneurship all over the
world. It is therefore true it can be said to be one of the
ethical companies in the world.
 REFRENCES

 www.google.com
 www.shopify.com
 www.aihr.com
 www.techfunnel.com
 www.bacancytechnology.com
THANKYOU