MIDTERM ASSIGNMENT

Business Culture

As can be known, Starbucks has a successful corporate culture.

Your group task is to do research and analysis of Starbucks case’s

dominant and innovative corporate culture

-In your writing, you need to focus on important aspects as below:

1. Organizational establishment
2. Organizational mission and vision
3. Foundation of corporate culture (including labor compensation and
motivation; personnel and morale; teamwork and leadership; creative
innovation; working environment and so on).

-You also need to prepare for your group presentation on Foundation

of corporate culture.

Notes:

1) Group Presentation time: 20 minutes for each group

(includingQ&A)
-You are required to present in oral.
-You will be assessed based on:
(a) The quality of the information provided
(b) Q&A
(c) The manner in which the presentation is delivered (presentation skills
and time-management)

1
(d) Team collaboration
-You need to prepare 10-15 slides to briefly present the Foundation of
corporate culture that you can convey the best message delivery to
persuade audiences.

2) Requirements for written research and analysis: 20-30 pages

(including cover page, content table page, statistics, visual aids,
references, appendices).