A

Project Report
On
Havmor ice-cream company

Towards partial fulfilment of the

requirement of the BACHELOR OF
BUSINESS ADMINISTRATION
Programme of Gujarat University
Submitted to: - Parin Shah

Som-Lalit Institute of Business

Administration, (affiliated to Gujarat
University)

Guided by: - Prof Parin Shah

Submitted By: - Nishit SanjayKumar Jain

Roll number: - 45

i
 CERTIFICATE

I, ___________________, hereby certify that the work which

is being presented in this Project Report in partial fulfillment
of the requirements of BBA Programme and submitted to
Som-Lalit Institute of Business Administration is an authentic
record of my own work carried out during fourth semester.
The matter presented in this Project Report has not been
submitted by me for the award of any other degree
elsewhere.

Place: AHMEDABAD

Date: Signature

PROJECT INCHARGE

PRINCIPAL

i
 PREFACE
As BBA students our aim should not be only to learn theoretical
concepts in the classroom, but it becomes more important as how
we apply those concepts in practices. In present scenario the
world is
developing so fast, and thus the technological and application
theory is changing at a greater phase. The study inculcates
students to think out of the box. We come across many modern
theories and
implementation of machineries, to start new business or
improving working of a present organization. We must have the
knowledge of both theory and practical, through it, the student
can know about how to apply their mind in the real business
world.

The vary purpose of industrial visit is to create awareness about

the industrial environment among the students. The importance
of
industrial visit and project preparation has been widely accepted
in the education institutions. Thus knowing the importance of
such practical visit, our college is providing with such a
programme to
enhance the overall development of the student Havmore ice-
cream gave me the golden opportunity to carry out my visit in
such a great organization. I have prepared the detail report on this
visit. I have tried my best to collect all necessary information
relating to the project work.

i
ACKNOWLEDGEMENT

This project is done as a semester project, as a part of Gujarat

University BBA programme. I am really thankful to my instructor
Prof Parin Shah, Som-Lalit Institute of Business Administration,
Ahmedabad, for his valuable guidance and assistance, without
which the accomplishment of the task would have never been
possible. I am
also thankful to him for giving this opportunity to explore into the
real
world and realize the interrelation of business and economics,
without which a society can never progress.

Without the help of managers at Havmor ice-cream this Industrial

Tour would not have been a learning experience. Finally I would
like to thank out college and our principal Prof Shri K J Patel whose
constant efforts are helping us all grow.

i
 INDEX
Sr. Topics Page
No. No.
1 INTRODUCTION OF INDUSTRY
2 COMPANY PROFILE
3 HUMAN RESOURCE
DEPARTMENT
4 PRODUCTION DEPARTMENT
5 MARKETING DEPARTMENT
6 FINANCING DEPARTMENT
7 CORPORATE SOCIAL
RESPONSIBILITY
8 PORTER’S FIVE FORCES
ANALYSIS
9 COMPATITION ANALYSIS
10 SWOT ANALYSIS
11 SUGGESTIONS
12 BIBLIOGRAPHY

i
 INTRODUCTION

HAVMOR ICE CREAM:

This industry was established before our independence.

HA V MOR is established in Karachi in 1944. HA V
MOR is very popular in Gujarat. It started 70 yrs. Ago.
The word HAVMOR is derived from two English
words - Have More means have it more. It is a
partnership form of organization, It may be described
as an experiment successfully running from last 70 yrs.
It represents the eo-operation of four groups interlined
with each other,

Milk producers
Process of milk in factory for ice cream
Marketers Consume

Its rational is that co-operative would he processed

on its bottom-line, and hence impro ve margins
for
growers and reduces costs for consumers. It fronts and
objectives were to see that there was enough milk for
every one in towns. It is the largest fast food chain the
whole country has been maintaining it.

i
i
 COMPANY PROFILE
FOUNDER: SATISHSCNDRA CHONA

In 1944, Satish Chandra Chona suddenly put the breaks

on his successful career as a
Ground Engineer with BOAC, and turned a businessman.
This came as a surprise to most Of his colleagues and friends.
But the bigger surprise was the product he Chose to
manufacture Ice Creams !

But young Satish Chona was not painting on ice. As a

vocation, he had already mastered the art of lee Creammaking
from his uncle, Dinanath Chona, domicile in Karachi then. In
fact, he already was a taste innovator, experimenting with jellies
and unusual lee Cream ingredients.
Then, the Partition of India happened. And he had to relocate
his venture to Ahmedabad, and start afresh.
His high quality Ice Creams immediately made an
impression in the market, Soon, through continual taste
Innovations and steady facility expansion, he blazed new trails,
and emerged as a prominent market presence in Western
India.

HISTORY
Small Beginning, Big Vision;
 Great Ambitions
Havmor lee Cream began its branded life in 1944 in Karachi,
in undivided India, By 1947, it was a popular local brand
there.

But in 1947, in the wake of the Partition, its founder Satish

Chona had to join the exodus into India, with virtually no
moveable assets. Searching for a new turf, he tried out Dehra
Dun and Indore, and finally, settled down in Ahmedabad.

No, it was not a ease of • brand relocation', or anything else as

fanciful. He had to start the venture from scratch again. In fact,
he had to begin from a hand-cart at the Ahmedabad Railway
Stations churning out the Ice Cream manually.
He called this fledgling brand 'Havmor' a neOlogism for
'Have More' which meant the customer got more value for
money, and more taste to relish, from his lee Creams.
Perhaps he didn't know it then, but he had laid the
foundation for one Of Western India's most enduring market
legends.

And good quality, like good character, wins over the situation
sooner or later.

Today, Havmor Ice Cream is a delicious facet of Western

India's daily life, and part of its market lore It reaches hundreds
of thousands of consumers through 7 main outlets and
3,800+p1us dealers,
That's a very, very long way from a hand-cart.

MISSION
"Good, Truthful, Clean" Enterprising Ethos
Satish Chona, the founder of Havmor, began his enterprise half a
century ago with a simple guideline — Achchai, Sachchai,
Safai (Goodness, Truthfulness, Cleanliness).

The succeeding generations at the helm of the company

translated this axiom into a way of life and business. Only the
finest ingredients go into the making of Havmor Ice Creams,
The whole manufacturing process conforms to global standards
of hygiene. And the company's trade practices are kept totally
transparenu
Based on new generation technology and in-house R&D, the
company keeps formulating new tastes at frequent intervals,
and surprising its consumers. Ii has also diversified into other
food items, through a high profile
Restaurant Chain,
Today, six decades later, Satish Chona's simple philosophy
Still continues to be the corporate axiom Of the Havmor
conglomerate.

And the company values its entrepreneurial self-esteem, market

image and reputation for financial uprightness above its pure
business interests.

LOCATION & LAYOUT

In this factory of manufacturing it the machines are
arranged according to the process they perform in the plant.
Company produces 1 50 different varieties of products and
distributes throughout the Gujarat by its annual turnover of
Rs.250crores.
 The location of the company is very good and safe in
sufficient area like Naroda. They get easily their
production-needed raw materials,

GENERAL INFORMATION
Name of the unit:

HAVMOR FOOD PVT LTD.

Form of organisntoin;

PRIVATE LIMITED

Year of establishment:

1 7' October 944.

Managing director: Pradip chona

Location: MODERN INDUSTRIAL ESTATE;
BHINED NARODA FIRE STATION,
NARODA ROAD; AHMEDABAD.

Registered OFFICE ; HAVMOR ICE CREAM; RELIFE ROAD;

AHMEDABAD,

Current Market Status:

Blue Chip Ice Creams brand of Western India. Among
the top three in sales,

Product Range:

lee Creams (Candies, Topo Cones, Ready-to-eat-cups 1

 10 Flavours) s Barfi, Kulfis Take-away Packs (Snacks /
+ lee Cream), Food Items (Punjabi, Mughlai, South Indian, Chinese,

Continental). Diversification: Foods & Snacks Activities:

Chain of Parlours & Restaurants spread out in Ahmedabad and

Vadodara,

Main Outlets:

Seven, More in the pipeline, Dealer

3,800+ Expansion underway

HAVMOR ICE CREAM have been set up on cooperative principles

and has a commitment to provide remunerative price to the producers
on one side and sale of high quality ice cream to consumers in the
city of Ahmedabad at a fairly reasonable price.
This could be achieved only due to proper planning Of
cream. The company has it's own working capital generation
system which has so far generation around Rs.l crores as
deposit from societies for which interest is paying regularly.

Today HAVMOR has earned a good name. It is the largest

food chain in whole state. Today it's uses 2000 liters milk
everyday,
Annual turnover is at Rs.30crores. It has its priorities set: -
Ice cream

Family pack
 Cones

Candies

Seasonal flavors

This could mean scarifying the more profitable high end

products.

Today HAVMOR means different thing to different

people For an urban consumer HA V MOR is best fast
food, For an average consumer HAV MOR is something
delicious.

PRODUCTION DIPARTMENT
Production is a process of conversion of raw material into finished goods
with the use of different resources."
Many processes are undertaken in creaming before the milk & milk products
reach the hands Of the final consumer.
Because of the processing the life expectancy of these perishable items
increases and they may be preserved and retained for a conger period
without any deterioration in the quality,

RAW MATERIAL
The raw material procurement system is as follows
Milk is main raw material for ice cream
Milk delivered by a producer is measured and a sample is drawn for quality
testing. Individual milk is measured, sampled, analyzed and accordingly
paid.
Payment due is worked out on the basis of the quality and
company delivers the quantity of the milk directly to dairy,
Company purchased sugar in bulk at it is used in ice cream.
Special attentions are given to dry fruits because they are costly, The
purchased Cleaned and after cutting they are used.

Color & flavor, which are permitted by governments, are only used.

PRODUCTION PROCESS

The Process for manufacturing ice-cream passed through

various stages the chart given bellows shows the ways in
which ice cream reaches us after manufacturing stages.
Ice cream manufacturing

Ice cream filling

Marketing Channel

Marketing channel

cold storage

Transportation by A-C. isolated vehicles

 Distributors

The various process under gone by the dairies are as follows:

-

Pasteurization:
The word " Pasteurization" has been named of the name Of
the eminent French Scientist, Louis Parture, who studied that
heating of liquid, to a high temperature considerably
improves their keeping qualities. This process is widely
employed in almost all the dairy operations, in general the
word "pasteurization" can not the heating of milk & milk
products to a temperature which destroys almost all the
micro organization present and that too without significantly
affection the properties of these products-

The milk is warmed nicely and from it milk cream is

produced, Because milk is refined and tested nicely from the
dairy only no need to be tested it, Making cream add needed
dry fruits and sugar, Stabilizers and chemicals in it. Sugar is
mixed in milk while warming. Cleaning of dry fruits and
cutting is done by over machine very nicely,
They make different varieties by ice cream by different
process.

They pack than nicely and store in cold storage at — 25%

Celsius to —30% Celsius.

SPECIAL FEATURES:
Mode from continues. Ice cream-making machine marketing
India since 4 decades.

PRODUCT SPECIFICATION:
Meets
Agmark
Standard

Product RANGE
HAV MOR Company produces various types Of products.
Their ice cream is delicious and different varieties Of
flavors, The various products and their use are as below:

CANDIES:

Kala Khatta pop Lollypop

.0rangebar

Kncchi keri

Double Hit Mini Choeobar

 Kaju Candy Classic Chocobar

3-1) Bar Raspberry Dolly

Mango Dolly

+ Royal Gulab BIG

CUPS :100ml Royal Gulab

•9 Vanilla Strawberry

Chocolate Bonanza

Chips Kaju Draksh

Butter Scotch

Kaju Anjir

Kesar Pista

Raj Bhog

CONES:120m1

Ringo Bings

Choco Vanilla
 Strawberry

Chocolate

Butter cutch

Kesar Pista

Raja Rani

NOVELTIES:

MalaiKulfi

Roll eut

Badam pista Kulfi

Raja Rani Roll eut

Sandwich Ice Cream

Fifty Fifty Roll cut

Cassata cut Super Sunda Bon-Bon

ie•

Swish Cake

Kaju Anjir
 Kesar Pista

Lonavali

Almond Carnival Roasted-

Vanilla Badam-Anjir

HUMAN RESOURCE
DEPARTMENT

HUMAN MANEGEMENT
The over all responsibility of manufacturing are interested to vice president who
s supported by different functional health leaking after oral solids, quality
ontrol production planning and control and utilities. Personal department is the
main part of the each and every company without the person company can do
othing and can not earn profit.

1) NUMBER OF EMPLOYEES: -

As the company employees are the main part of the company of how many
number of they are in the factory is very important
avneet's total employees are 240 which permanents. The company provides
them good atmosphere and salary.
The company has good relationship with his employees. It provides them
insurance also company tries to give them basic
facility. Every employee gets uniform from the company, Aim to increase
employee's salary. 240 people working in that department most of them are
classifies in three different groups, supervisors, engineers, workers.
FACILITIES PROVIDED TO
THE WORKERS
At Naroda in one and only one manufacturing unit there are
600 workers are employed divided in three shifts: -

1, 150 workers

2. 50 workers

50 workers are regular ones

They work in two shifts day and night; manufacturing work

goes on only in day and in night preservation. Wages &

Salaries
HAV MOR Ltd, Provide monthly expenditure on salaries is
approximately 6 lacks, out of which 4 lacks are paid to the
regular employment & 2 lacks to contractual workers.

Provident Fund: -

Contribution of provident fund is made on a monthly basis

predetermined rate to appropriate authority on accrual basic
and charged to them.
As per the accounting standard issued by the institute Of
chartered accountants Of India, the eompany is required to
make provisio basis also.

Gratuity: -

In manufacturing divisions the liability towards gratuity in

respect of eligible employees is covered by a group gratuity
scheme with life insurance Corporation of India.

• Management Division: -
The company is funded its liability for payment of gratuity
for the employment of proper division to on approved
gratuity invest fund and the annual contribution to the said
fund is charged to the revenue accounts on the basic Of
actuarial valuation.

O Special Benefits: -

I, The company provides 25 quarters to the workers. Il, One

for outside employees the company also provides the staff,

but specially from A 'bad,

32
 EMPLOYEES BENEFITS
&SERVICES

A qualified person is appointed to visit the factory daily, Every

different and indirect employee is subjected to techniques. The
medical report shall cover various aspects viz, eye sight' blood
pressure, physical fitness etc,

The personnel is where respect the medical exemption reports

not found satisfactory i.e The physical fitness of the personnel is
not as per the required standard are to be duet with by affecting
necessary trades or other wise as deemed fit in to the context at
the circumstances.

The company provides them good atmosphere and salary. Every

employees get uniform form the company, Aim to A increase
employee 's salary.
MARKETING DEPARTMENT
‘

Havmor food has established a new strategy, Business unit called micro
Marketing division the rural markets of India.

The division queries market generic marketing Began to play an increasing

important role with the eertain be colony personating
world over with the coming of important of generic market in India and
it gaining fool hold in certain market with in a very short span Of this
division has established its self in the market.

The goal of marketing is to create customer's satisfaction profitable by

building value-laden relationships with important customers, The
marketing department can not accomplish this goal by it self it must
team by closely with Other department
with organization through out it entire value delivery system to provide
superior value customers. This marketing calls up every one in the
superior value and satisfaction.
TO make all the work smoother the group has created division
has
its own special identity in the market and it tops products.

ADVERTISING

PACKAGING

SELLING
 The marketing manager Mr. Kaunal Desai handles the marketing
department of the company. He works directly under the general
manager Mr. Pradip Chona Basic ideas of packaging and
designing coups from ME Chona and the rest marketing work is
governed by
Mr. Kamal Desai under there are three regional affairs respectively
in ahmedabad, Rajkot and Surat Which are not hot market of the
company under the three regional affairs there courses distribution
800 retailers under distributors work to make available ice cream
to the altimeter consumers. Also seven executive's havmors parlors
in ahmedabad work directly under the regional manger in charge
the whole scene become understandable with the help of following
diagrams,
The following chart represents the entire organization structure of
the Havmor Company,

Now the organization structure of marketing department.

General Manager [Mr.pradip Chona]

Marketing Manager

[Mr. Kamal Desai]

 REGIONAL

REGIONAL REGIONAL

MANAGER MANAGER

MANAGER (A' BAD) (SURAT)

(RAGKOT)

Distribgtors Distributors

Distributors

Retailers Retailers

Retailers

Consumers Consumers

Consumers
First we know that what is price? Price is the amount or services
or the same of the values that consumers exchange for the
benefits of having or using the product or services.
Havmor Food Pvt. Ltd, Have 2 factors affecting to price
decision.

{A} Internal factor affecting to the pricing decision.

Marketing mix strategy

Havmor has made own marketing mix strategy, price is only one
of the marketing mix tools that a company Uses to achieve its
marketing objectives.

Cost:-

Havmor has estimate the cost set the floor for the priee that the
company can charge for its products, The both cover all lots

costs for producing, distributing, and selling the products and

delivers a fair rate Of return for its efforts and risk.

Organization
Havmor's management must decide who within the
organization should set prices.

{B} External factor affecting to the pricing decision.

pure Competition

A market in which buyer and seller trade in a uniform

commodity no signal buyer or seller has much effect on the
going market price.

Monopoly

A market in which many buyer and sellers trade over a range of

pricing rate than a simple market prices,

Competitor:-

Havmor Ice-cream has selecting price Of the product economic

factors are affecting in such as boom or recession, In flatirons
and in terse rate affect both the producing a product and
consumer perception of the product and consumer perception of
the products price and value.
PRICING LIST:
CANDIES
B C
SMALL CUPS:
FINANCING
DEPARTMENT

What is Finance?
The finance management is the dynamic and important
function of the company financial management is one of the
managerial activities of planning and controlling the firms'
resources. We can also called capital as a "Blood".
Therefore it must be systematically maintained. Planning is
the one of the most important activities or the financial
manager. It makes possible for the financial manager to
obtain.

Reserves and surplus: -

Cash is the most important current assets for the operating
of the business run on a continuous basis for the smooth
running
of the company. There should be sufficient cash neither
more is cr. Shortage will intercept the firm manufacturing
operations while exclusive cash supply remain idle.
Therefore the cash
and bank balance of the company are maintained at
optimum level for this they can use the system of
investment in reserves also.
 FINANCIAL HIGHLIGHTS
HAV MOR Ice Cream Reserves:
Their capital as follows; -

Investment allowance Reserve

Capital Reserve

3, General Reserve

4. Subsidiary Reserve Loans Advances:

Secured Loan:

From Gujarat industrial Investment Corporation limited

Secured by joint equitable mortgage of immovable properties
and hypothecation of all movables (Save and except specified
movable hypothecated to the company's bankers) both present
and future pertaining to HAV MOR unit at Naroda.
From State Bank Of India:
Against equitable mortgage of land and hypothecation of
movable property both present and future pertaining to
new processing unit.

Cash Credit:
 Against equitable mortgage or immovable properties of crepe
unit at office premise at Relief Road and first charge
by hypothecation of all specified movables including
rawmaterials, Stores, stocks, finished goods and stocks in
process and book debts etc. And further personally
guaranteed by the partners

Unsecured I ,oans:

Insurance:
Adequate insurance coverage has been taken for properties and
assets of the company including buildings, plants and
machinery and stocks,

Concepts.•

The company follows the mercantile system of accounting and

recognizes income and expenditure on accrual basis except
subsidy.

Finance functions as procurement of funds and their effective

utilization in the business, finance is the task of
providing funds needed by the enterprise on the terms that are
most favorable to it keeping in view the objectives of the
enterprises.

NEED OF FINANCE
In a business unit need of finance arise due to the

following reasons L For the purpose of expansion

 For the purpose of establishment For the purpose

Of renovation .
For the purpose of diversification
 Corporate social
responsibility

MEANING:

Corporate social responsibility (CSR, also called corporate

conscience, corporate citizenship, social performance, or
sustainable responsible business/Responsible Business) is a
form of corporate self-regulation integrated into a business
model. CSR policy functions as a built-ins
self-regulating mechanism whereby a business monitors and
ensures its active compliance within the spirit Of the law,
ethical standards, and international CSR is a process
with the aim to embrace responsibility for the company's
actions and encourage a positive impact through its
grs and all other members of the public sphere who may also
be considered as stakeholders,
 THE ROLF. OF CORPORATE
SOCIAL RESPOS/BIL'TY:

The role of Corporate Social Responsibility in the business world

has developed from a fig leaf marketing front into an
important aspect Of corporate behavior over the past several years.
Sustainable strategies are valued, desired and
deployed more and more by relevant players in many
industries all over the world. Both research and corporate practice
therefore see CSR as a guiding principle for
business success, The Corporate Social Responsibility has been
conceived to assist researchers and practitioners to
align business and societal objectives. All actors in the field
will find reliable and up to date definitions and explanations of the
key terms of CSR in this authoritative and
comprehensive reference work, Leading experts from the global
CSR community have contributed to make the
"Encyclopedia Of Corporate Social Responsibility" the
definitive resource for this field of research and practice.
 RAIN WATER HARVESTING
Rainwater harvesting is the accumulation and storage of
rainwater for reuse before it reaches the aquifer. Uses
include water for garden, water for livestock, water for
irrigation, etc. In many places the water collected is just
redirected to a deep pit with percolation. The harvested
water can be used for drinking water as well if the storage

is a tank that can be accessed and cleaned when needed.

Rainwater harvesting provides an independent water

supply during regional water restrictions and in
developed countries is often used to supplement the
mains supply. Rain water harvesting provide water when
 ik••

there is a drought or in summer season, Rainwater

harvesting systems are appealing as they are easy to
understand, install and operate. They are effective in
'green droughts' as water is captured from rainfall where
runoff is insufficient to flow into dam storage. The
quality of captured rainwater is usually sufficient for
most household needs, reducing the need for detergents
because rainwater is soft. Financial benefits to the users
include that rain is 'renewable' at acceptable volumes
despite climate change forecasts, and rainwater
harvesting systems generally have low running costs,
providing water at the point of consumption. Benefits of
widespread rainwater harvesting to the regional
reticulated supply system may include reduced treatment,
pumping, operation and augmentation costs, reducing
peak storm water and storm water processing costs, as
well as reduced greenhouse gas emissions due to reduced
dependence on pumping and potential augmentation
through sources such as desalination

s
 Porter’s 5
force Analysis
Competition is very intense due to low differentiation. Ice cream industry
accounts to around 2000 cr & organized segment is 1000- 1100 cr.

Amul
Mother Dairy

• Baskin & Robbins

Local competitors

Bargaining Power of Buyer:

Pretty high

• Availability of existing substitute products

• Buyer Price sensitivity

Porter's five forces analysis is a framework for industry analysis and business
strategy development formed by Michael E. Porter of Harvard Business
Schoolin1979. It draws upon industrial organization (IO) economics to derive
five forces that determine the competitive intensity and therefore attractiveness
of a market Porter's five forces include - three forces from 'horizontal'
competition: threat of substitute products, the threat of established rivals, and
the threat of new entrants; and two forces from 'vertical' competition: the
bargaining power of suppliers and the bargaining power of customers. This
five forces analysis, is just one part of the complete Porter strategic models.
The other elements are the value chain and the generic
strategies.
 SWOT ANALYSIS
Havmor was founded way earlier than its branded life.
It got the branded lifestyle in the year 1944 in Karachi
before the independence. Soon after the partition the
founder Satish China was in a whammy on how to shift
the business to India but as there were no movable
assets Satish came back to India and finally
established a business in Ahmedabad.

Strengths in the SWOT analysis of Havmor:

This helps in understanding the core areas of the
business where it beats the competition and has the
competitive advantage in the market. Strengths are
generally the core competency of the business.

Strong Brand Name – the business started on a very

small scale but over the years with the quality, it has
developed the industry as a whole apart from the
business. It is one of the most recognized brands in the
western India market
The customer base is high – Havmor is number 2 in
Gujarat and hence it has a huge customer base in the
market and loyal customers. This helps in driving more
sales and spread a positive word of mouth to attract
more customers.

Variety of the products – Havmor has a wide range of

food products. It started an ice cream brand but
gradually it is now operating as family oriented food
restaurant. This is has diversified its business and
evolved strategically by keeping in mind the needs and
tastes of the customers

Experience & Learning Curve – The business is in

the operation for more than 60 years now. The
business which started that early have no existence
today but Havmor has even faced the times of partition
but evolved with a great learning curve to serve the
needs of the customer.

Weaknesses in the SWOT analysis of Havmor :

This is the pain area of the organization where it does

not have the resources or skills. Business has to work
upon these areas so that they are not left behind from
the competition. Though there will be some or the other
weakness it should not be an area which takes the
business pout off the market
Advertising is less – Havmor has become famous
mostly by word of mouth and is not using any kind of
advertising to spread the word about its brand in the
 market.

Lack of Professionalism – As the business is still

controlled by the founders and hence there is a little
lack of professionalism in comparison to the
competitors who are managed by professionals

Price parity – The main competitor of Havmor in the

market is Amul and the prices of Amul is less which
poses a challenge for Havmor. This is because Amul is
able to achieve the economies of scale as they supply
globally and pan India.

Opportunities in the SWOT analysis of Havmor :

This helps in understanding what other things a

business can do with the current skills and resources. It
helps the business to know the areas where it can
expand and take a lead in order to diversify the
business and expand the customer base

Economies of Scale – The business is currently

lacking in achieving this and is one of the main reason
that Amul is beating it despite the good quality and high
demand. It needs to install new units to manufacture
more items and outlets to serve the demand

Expansion – Havmor is totally focusing on Gujaratand

Indore. It should open its stores Pan India as the brand
name is quite famous and recall is also high.
 Competition – As the business operates in the food
industry and the industry is highly attractive for new
entrants due to the profitability it offers thus the
industry faces high competition which further takes
away the market share from the local players.

Rising cost of raw material – The prices of raw

Threats
material is in theSWOT analysis
increasing of pace
at a rapid Havmor
and: hence it
poses a challenge for the business to keep their prices
This analysis
fixed helps indeflects
which certainly understanding what are
the customer andthe
affects
areas which can impac
the profitability t the business in future or right
away. So business has to prepare itself to handle the
threats in the market landscape. Competition or
increasing number of players in the market with same
value proposition is a threat to business as it directly
lowers thecustomer base and revenue
 Suggestions
Ahmedabad-headquartered Havmor Ice Creams has had the national market in
its sights for a while now. In fact, in the summer of 2016, a time of the year
when ice cream brands launch their marketing blitzkrieg, Havmor surprised
many with a high-decibel national campaign. Instead of focusing on regional
advertising as had been the norm in the past, the brand tapped into audiences
in the North and the South and positioned itself in the mass-premium category,
with prices marginally higher than national brands such as Amul.
The brand was preparing the ground for its national foray. And now, six
months later, the campaign has helped the company build an online footprint
for the Havmor brand, well beyond the markets it served. Customers in states
such as Gujarat and Rajasthan became online ambassadors and helped build
awareness and recall in states Havmor was just setting up shop in. “We are
very strong on social media and have over a million followers on Facebook.
During summer, we launched a TVC first on the digital platform where we got
over a million views,” said Ankit Chona, managing director of Havmor
Going digital is helping spread the word as is the brand’s ability to connect
with local customers in a range of ways. Havmor ran special promotions
during Diwali and tied up with Uber on ‘Ice cream Day’ for special deliveries.
“We wish to advertise in places where it will push consumption. Therefore, we
won’t do in-film branding. We will come up with region and occasion specific
innovations like we did ‘Modak’ ice creams in Mumbai during Ganesh Tsav.
We will also be doing strategic alliances with multiplexes,” said Chona.
Havmor categorises itself as mass premium ice-cream, its prices a tad higher
than Amul. It is the market leader in Gujarat, with close to 40 per cent share in
the state, followed by number two position in Rajasthan. Amul is the national
market leader according to Euromonitor and its campaigns are usually around a
theme of national importance. Havmor, on the other hand, is using local
references and connections to expand its national footprint. It is also placing
itself at a premium spot, using the growing health concerns among consumers
in the country to talk about the wholesomeness and natural flavours of the
brand in its campaigns. According to a Euromonitor report, ice cream rode the
premiumisation wave in 2015 and could well continue to do so through the
coming year too. Many companies have introduced high-priced varieties and
exotic flavours and focused on nutrition and wellness in their campaigns.
 Conclusion
The industrial visit to the havmor ice cream as a
wonderful visit from our collage. My visit about how an
organization is run successfully. The visit was highly
educational and helped one to given me an depth
understanding of the marketing and finance management
cared out of havmor, [ came to know about the process
used for manufacturing of Ice-cream and different types
of problems encountered in it I understood the difficulties
that is faced by management of modem companies and
also studies the ways they save the difficulties and
problems.
HA VMOR Is a wonderful company It is a developed
company with its registered office as well as factory at
Anand plant, Havmor ice cream has capered the market
of ice-creams. It will be leader in ice-cream after some
times if it continues to process in this way as it is doing
ic•e now. We can tell that the industry is an Ideal Industry
and after eating its Ice-cream any body can tell that
Ashwathapa, Ki human resources and Personnel Department, New
delhi, Tata McGraw-Hill publishing Ltd., 98 years, 503 Pages.

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