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Academic Press, Inc. p.2

Sparks, J. &Hunt, S.D. (1998). Marketing Researcher Ethical Sensitivity.Conceptualization,

Measurement, and Exploratory Investigation, Copyright, p. 93

Baran, S.J.(2006). Introduction to Mass Communication Media Literacy and Culture. The

Mcgraw-Hill Companies, Inc.p. 457

Emmons, R.A. (2010). Who's Responsible Here? Media, Audience, and EthicS. United States of

America pg. 10

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Copyright 1975 Scott, Foresman, and Company pp.40-41

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Mcgraw-Hill Companies, Inc. p.473-474

Baran, S.J. (2006). Introduction to Mass Communication Media Literacy and Culture, The

Mcgraw-Hill Companies, Inc. p.459

Berry, G.L. &Kernan, C.M. (1982). Television and the Socialization of the Minority Child,

London: Academic Press, Inc. p.3

Lumby, C. and Probyn, E.Remote Control New Media, New Ethics. Retrieved from http://

books.google.com.ph/books?id=1x

NFSO3iXYC&pg=PA4&dq=ethical+sensitivity+of+media+practitioners

"Muller, D.A. Media Accountability in a Liberal Democracy.2005. Radol, O.L. Press Freedom

and Media's Role in Conflict and Peace-building Case of the Post-2007 Election Crisis in Kenya.

Spring 2011 13

The Role of Media Reporting Conflicts. Retrieved from

epsus.org/publications/policybriefs/harris.pdf. August 29, 2014

OKWengu, N.M. (2010). The Role of Govemment and Media Conflict in War: A Case of the

Kenyan 2007/2008 Election Violence. Spring 2010 Bonos, S.E.H. &Altavano Jr., B.A. (2009).

The Effectiveness f Radio Broadcasts During Typhoons As Perceived By Business Operators In

The Central Business District Of Legazpi City. An Undergraduate Thesis, March 2009.

Bolanga, D.B. Cal, S.A., Fojas, S.C., & Terrado, N.G.(2013). Effectiveness of the Information

Dissemination Strategies of Provincial Disaster Risk Reduction Management Council on Climate

Change Adaptation/Disaster Risk Reduction in Albay. An Undergraduate Thesis. March 2013

Bodino, E.C., Codia, M.S. & Frial, R. (2014) The Performance of Media Practitioners who

Ventured into Politics in the Province of Albay. An Undergraduate Thesis. March 2014

The main objectives of the study may be indicated under:

1. studying how media workers maintain their professional relationships with police

investigators.
2. To determine to what extent crime reporters and police investigators meet their limitations

during crime reporting.

3. To inquire about knowledge about ethical dilemmas that arise in the media workers'

professional relationship with police investigators in terms of:

(A) Cooperation,

(B) Information Sharing and

(C) News Coverage

4. To identify ethical dilemmas that affect media work.