Bo’s Coffee leads

Filipinos forward

Thu, 12 August 2021, 7:35 am·4 min read

FOR years, Filipinos would often chant “Pinoy Pride” during

sporting and entertainment events across the globe in pursuit of
cultural recognition among other countries. Eventually though,
the Philippines would claim its place on the map—not through
entertainment nor competition, but through coffee.

Inspired by his adventures abroad, Steve Benitez dreamt of

building a local coffee house chain that would promote world-
class Filipino coffee, while supporting local farmers and
displaying the values and hospitality that often define Filipino
culture. Over the last 25 years, that dream has become a reality,
beginning with a single store on the island of Cebu.

Amid hefty competition from international chains, Bo’s Coffee,

alongside passionate franchisees, has rapidly expanded
throughout the archipelago and currently operates over 100
stores in the country—making it the Philippines' largest
homegrown coffee brand. With a proven recipe for success, the
chain has also commenced its international expansion, starting
with the State of Qatar, a country with a strong presence of
overseas Filipino workers.

As the business has grown, so has its positive impact on the

lives of its partners throughout its journey. Local farmers have
received the fair trade they rightfully deserve and local beans
from across the country have been well patronized and all the
more recognized. Through selling merchandise and food in its
stores, Bo’s Coffee has also become a champion for startup
businesses and social enterprises alike.

With the Filipino spirit in its DNA, Bo’s Coffee aims to provide a
second home to its patrons—bringing people together around
the coffee table to recharge for a productive day at work, make
new memories with loved ones and celebrate achievements big
and small. Every year, over 200,000 patrons enter its doors for
these very reasons and more.
Even before the Covid-19 pandemic, Bo’s Coffee has been
innovating in the coffee space. In 2019, it launched an online
ordering platform through Facebook Messenger called “Bo’s
Coffee Order Ahead,” allowing customers to skip the line in-
store, pay online and pick up their favorite coffee from a nearby
store or have their drink delivered safely to their home.

Convenience however, wasn’t the only driving force behind the

brand’s digital transformation. Benitez simply wanted to make
quality, yet affordable coffee more accessible to even more
Filipinos. In the middle of 2020, Bo’s Coffee launched its first
predominantly digital coffee service, Bo’s Coffee Daily, as a new
way for customers to enjoy the barista experience in just a few
taps from their mobile phones. With its fresh and bold flavors of
creamy brown iced coffee and other sweet and cheesy
concoctions, customers were quickly delighted by the new
brand.

In the same year, the coffee chain also launched two more
digital brands in partnership with Foodpanda namely, Urbanica
Milk Coffee and S’Wich. With digital transformation as a key
strategy for the business, Bo’s Coffee also ensured its coffee
beans and baked goods were available nationwide through its
online webstore.

Over the last few years, Bo’s Coffee has expanded its menu to
serve Filipinos better—catering to their changing taste buds and
appetite for new flavors with regular introductions of seasonal
and limited-time-offer beverages. Recently, it released its new
peanut brittle-inspired drink, the Caramel Crunch Froccino,
which contains a blast of espresso mixed with chocolate and
caramel flavors, whipped cream, caramel syrup and rice crispies
for texture. The drink is available for a limited time until Aug. 15,
2021.
Bo’s Coffee also recently launched its Cakes in Tubs, available
in Carrot Cake, Deluxe Chocolate Cake and Burnt Cheesecake
flavors.

Starting June 28, customers can expect the classic Kapeng

Barako in whole Coffee Beans and Single Drip Coffee to hit the
menu.

On its 25th anniversary, the local coffeehouse chain returns to

its roots by uplifting the coffee farming communities. For every
purchase of beans from Bo’s Coffee Philippine Coffee Origins
line, 10 percent of the proceeds will go to their adopted farm in
Brgy. Kisbong, Caliking Benguet.

With humble beginnings and a bright future ahead, Bo’s Coffee

continues its mission to put more cups of quality Philippine-
grown coffee in the hands of more Filipinos, while supporting
local farmers and social enterprises along the way.

Cheers to Bo’s Coffee and 25 years of leading Filipinos forward.

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