CHAPTER II

RELATED EXISTING PROJECT

Understanding your competition is crucial for success, due

to many existing businesses that offer the same or similar

products with their own strategies and techniques to persuade

customers near the area in particular establishments such as;

Dale’s Coffee, Canito Coffee + Pastry, Zion Café and other

related Coffee shops.

Canito Coffee + Pastry

Canito Coffee + Pastry was established in February 2022

located at Mabini, Santiago City. They operate from 8:00 am to

11:00 pm. Their estimated customers per day is 100 with an

estimated total sale of ₱50,000 per day. Their best-selling

products are Mango Graham Overload, Chicken Wings, Ribs, Pizza

and Cold Coffees. The place is comfortable and imposing, suited

for professionals, barkada hangouts and coffee dates.

Zion Café

Zion Cafe was established in 2020 located at Victory Norte,

Santiago City. They operate from 10:00 to 10:00 pm in the

evening. It is a Sole Proprietorship with a starting capital of

500,000 pesos. Their estimated customers per day is 20. Their

best-selling products are Coffee, Burgers, Chicken Wings and

Bobba Teas. Their estimated Annual Revenue from the year 2020 is

200,000 pesos and rise in the year 2021 with an estimated Annual

Revenue of 300,000 pesos. The place has a minimal and pleasant

ambiance, good for group studies and hangouts.

C’Tea Blends Café

C'Tea Blends Café is located at Abauag St., Centro East,

Santiago City. Operating time is 10am to 7pm. It is owned by Ms.

Roselle S. Co. Their estimated customer per day is 30. Their best

selling products are Nachos, Fries, Pancit, Cookies and Cream

Frappe, and Caramel Macchiato Milk tea. This establishment is

good for Family, Friends, Workmates, and Barkadas.

B and E Café

B&E CAFÉ is located at Panganiban Street, Centro East,

Santiago City. They operate from 10:00 am to 8:00 pm. It is owned

by Jobette. Their estimated customer per day is 8-15. Their best

selling products are butterscotch wings, Soy Garlic Wings, Brown

Sugar Milk Tea, Ferrero macchiato iced coffee, Dark Choco cheese

cake milk tea. This establishment is good for friends, couples

and families.