SWEET SIP CAFÉ

Turno, Dipolog City Zamboanga del Norte

Business Plan Paper

Presented to the Faculty of the College Department

JOSE RIZAL MEMORIAL STATE UNIVERSITY

Bachelor of Science in Tourism Management

Turno,Dipolog City

In partial fulfillment of the requirements for

ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY

ACAS, JERICHO G.

BANDAJON, GESSICA MAE

ELNAR, MARY JANE P.

MACALLA, MELOGENE

SANFELECIO, CHERRY MAE T.

SIBAL, JELAMIE G.

MARCH 20 2024
 Business Name: SWEET SIPS CAFÉ

Address: Turno, Dipolog City

Owners’ Names and Address

OWNER'S NAME AGE/CITIZENSHIP ADDRESS

Jericho G. Acas  21 yrs. Old NOTI, LUGDUNGAN DPLG. CI

 FILIPINO

Cherry Mae T. Sanfelecio  20 yrs. Old BOLIKON TURNO, DPLG. CITY,

 FILIPINO ZAMBOANGA DEL NORTE

Jelamie Sibal  23 yrs. Old SOUTH CURVADA GALAS, DPLG.

 FILIPINO CITY, ZAMBOANGA DEL NORTE

Mary Jane Elnar  23 yrs. Old VILLAHERMOSA, POLANCO,

 FILIPINO ZAMBOANGA DEL NORTE
 Melogene Macalla  23 yrs. Old STA. FILOMENA, DPLG. CITY,
 FILIPINO ZAMBOANGA DEL NORTE

Gessica Mae Bandajon  20 yrs. Old STA. ISABEL, DPLG. CITY

 FILIPINO ZAMBOANGA DEL NORTE

I. EXECUTIVE SUMMARY

SWEET SIP CAFÉ is a specialty coffee company focused on providing and refreshing iced
coffee beverages to customers seeking cool and energizing experience. As we are concentrating
on a business through online and delivered it around the campus of Jose Rizal Memorial State
University, we already minimize our expenses in terms in other utilities. The exclusivity of our
product will earn customer satisfaction. Our goal is to offer a healthy fresh cool coffee beverage
with no preservatives. We will provide a natural ingredients and nutrients by producing only the
fresh Ice Coffee. We keep our price relatively low than the coffee shop organization.

We are confident that our product will satisfy the need of our customers. Our pricing policy
will be reasonable and convenience and for our startup cost is total of Php 1000.00 and total
expenses overall is Php 738.00. We as a student and at the same time entrepreneur's we decided the
perfect match for our product and our co-students for affordable price which only for Php 39.00 so that
our target customers will get easily. We hope that we will carry a good and competitive market
share in SWEET SIP CAFÉ .

A. Company Description
 We choose this business since it is suitable to tropical climate change (EL-Niño), and it also demand in
our area. Our Ice Coffee typically made by instant coffee such as; Black Coffee powder, White Sugar, Ice
cube and Evaporated Milk and it will usually operate in the market industry. Our business is located at
Jose Rizal Memorial State University, Dipolog City inside the campus. We can sell it through online and
delivered it anywhere inside the campus. We can also go around the entire campus to sell our product.
Our company which "Sweet Sip Cafe" will perform successfully in this industry because of several
reasons backed by market research and knowledge.
We are selling Ice Coffee through our competitive advantage which our unique handmade processes
and commitment to using high-quality and locally sourced ingredients. Ice Coffee which is decided by
our group so it can catch the customers attention, as well as the taste of our product. Our target market
are students, professors and staffs in Jose Rizal Memorial State University, Dipolog Campus although
people are very stress nowadays, so that our Ice Coffee which can help less hassle-free way to enjoy
delicious iced coffee inside the campus.

B. Company History

Sweet Sip Cafe is recently founded in this year of 2024 by classmates or our groups during under taking
subject of Entrepreneurship in Tourism and Hospitality. The idea sparked during a late-night study
session and inspiring through social media ideas, when we realized the need for a convenient iced coffee
option that could study long hours and significantly need the team work of our group. So we decided the
unique processes of Ice Coffee products.

Each one of us has a family background on business management, so that in our group we decided to
combined our individual skills, experience and knowledge to create this business Sweet Sip Café. We
started by experimenting with different methods and unique handmade processess during inside the
campus. After numerous taste tests and feedback sessions with our groups and friends, so that we
perfected signature iced coffee recipe and finalize the business product to our group. Our business will
doing best for convenient and affordable that makes quickly gained popularity among students,
instructors and those coffee lovers looking for a hassle-free way to enjoy delicious iced coffee at
everywhere at the campus.

This fictional business handmade history showcases the entrepreneurial journey of classmates who
identified a market need, leveraged their skills and passion, and successfully launched an ice coffee
product that resonated with consumers.
C. Mission Statement

Sweet Sips Café aims to achieve the satisfaction and emphasizing the refreshing and energizing
qualities of our Ice Coffee product

Vision Statement is to be the forefront of refreshing, mindful and delightful for Ice Coffee choices.

Goals Statement

D. Products and Services

An ice coffee business typically offers a range of products and services to cater to different customer
preferences. Here are some common offerings: or office delivery services and catering for events with a
selection of iced coffee options.

These products and services can help attract a diverse customer base and enhance the overall
experience of enjoying iced coffee.

III. INDUSTRY ANALYSIS

A. SWOT ANALYSIS

STRENGTH
 We make iced coffee by pouring a 1
sachet of black coffee powder like we
always do, and then pouring it over a cup
of ice.
 We are rooting on the quote "First come,
first serve." So that we will not be
bombarded by confusing orders we will be
dealing.We can make ice coffees once at a
time.
WEAKNESS
 -Ice Cubes are easily melting.
 -The massive students cannot cater all the
orders.Personal business it is prone to
excessive stress and pressure in the
owner's perspective.Require's a high
capital
OPPORTUNITIES THREATS
 improving customer service, enhancing  Changing attitude towards your business
product quality, introducing sustainable  Ice Coffee are highly depending on
practices, engaging with the community, weather as if there any change in weather
and adopting innovative marketing
it effects the production of the business.
techniques. It ultimately depends on
 Competitors has increased
understanding your target audience, their
preferences, and adapting your business
approach accordingly to meet their needs
and expectations.
 implementing strategies to mitigate the
impact of changing weather conditions.
This could include diversifying product
offerings to include both hot and cold
beverages—depends on what they prefer.
 improving product quality, offering unique
flavors or blends, enhancing customer
service, diversifying the product line, or
implementing effective marketing
campaigns to differentiate from
competitors.
B. PESTLES ANALYSIS
POLITICAL ECONOMIC
 Every business must  During inflation, every
obtain necessary permits market is expected to
to operate and ensure set a higher price to their
the credibility of the products. Through
products. It includes the diversifying supply
Barangay Clearance, chains, we would be able
Sanitary Permit and FDA to sustain our prices, but
permit. the quantity differs.
TECHNOLOGY LOCAL
 Natural phenomena  The customer will
could interrupt the change their preference.
production process since
The seller must be able
its natural phenomena.
to have connection to
their respective
customer.
SOCIAL
 The customer will
change their preference.
The seller must be able
to have connection to
their respective
customer.
ENVIRONMENTAL
 Natural phenomena
could interrupt the
production process since
its natural phenomena.
IV. Market Analysis

A. Target Market

The target market for "Sweet Sip Café" inside a school would primarily be students and faculty
members. Parents and visitors may also be potential customers, especially if the school offers a
comfortable space for them to enjoy a cup of coffee while they wait for their children or attend events.
The coffee should be priced competitively and offer a variety of options to cater to different tastes and
dietary restrictions.

B. Advertising

Our advertising strategy for "Sweet Sip Café" is: (1). Social Media: Utilize the school's social media
platforms to promote the coffee business. Share pictures of the coffee, special offers, and events related
to the coffee business. Encourage students and faculty to share their experiences and used hash tag to
increase visibility. (2) Word of Mouth: Encourage satisfied customers to spread the word about the
coffee business. Offer incentives like discounts or free drinks for referrals. (3) Collaborate with School
Organizations: Partner with school organizations like student clubs, sports teams, or academic
departments to promote the coffee business. Offer discounts or special promotions for members of
these organizations. (4) Host Events: Organize events like coffee tastings, latte art competitions, or study
sessions at the coffee shop. These events can generate buzz and attract new customers. (5) Community
Outreach: Participate in school events like open houses, parent-teacher conferences, and graduations.
Offer samples of coffee and promote the business to the wider community.

C. Market Size and Trends

The market size and trends of Sweet Sip Café inside the context of a school offer a potential prospect.
Given the regular foot traffic and consumption habits within educational institutions, the potential
market size is enormous, with a concentration on providing students, instructors, and staff within the
school campus. Trends show that students are becoming more and more in need of fast hits of strong,
cold coffee during breaks or in between courses to help wake them up and give them energy. They also
want coffee drinks that are good, handy, and reasonably price. A growing interest in better drink options
is also in line with "SWEET SIP CAFE" s tasty and nutritious coffee selections. Schools are also
increasingly supporting health and wellness programs, which increases the allure of healthier beverage
options.

D. Pricing

Our pricing strategy for "SWEET SIP CAFÉ" in the educational setting seeks to provide our target
demographic with value and affordability .Costs at only for just Php 39.00, our mouthwatering and filling
iced coffees are now a convenient and affordable choice for teachers staff and students. This pricing not
only takes into account the students' financial means but also promotes repeat business, turning SWEET
SIPS CAFÉ into a popular beverage during the school day. We think that by maintaining competitive and
affordable prices, we can draw in more clients and encourage repeat business.

E. Distribution

Our distribution strategy for "Sweet Sips Cafe" within the school setting focuses on maximizing
accessibility and convenience for our target market. Located inside the school premises for the
affordable price of only Php 39, our delicious iced coffees are easily within reach for students, faculty,
and staff. We'll have dedicated "Sweet Sip Café" kiosks strategically placed in high-traffic areas as near
the cafeteria, student lounges, or at school events. These kiosks will be designed to be eye-catching and
inviting, creating a vibrant and enticing atmosphere for customers. To ensure smooth operations, we'll
have efficient and friendly staff ready to serve during peak hours, making the ordering process quick and
hassle-free.
V. MARKETING PLAN

A. Overall Marketing Strategy

The overall strategy for "Sweet Sip Café" a coffee business aims to cater to students, faculty members,
parents, and visitors in schools. The business will be promoted through social media platforms such as;
Facebook, Instagram and word of mouth, collaboration with school organizations, hosting events, and
community outreach. The target market is large, with students, instructors, and staff primarily in need of
fast, cold coffee during breaks or between courses. The pricing strategy focuses on value and
affordability, offering iced coffee at Php 39, making them accessible and convenient for students,
faculty, and staff.

The business will also have dedicated kiosks strategically placed in high-traffic areas, creating a vibrant
atmosphere for customers. Efficient and friendly staff will ensure smooth operations during peak hours,
making ordering quick and hassle-free. The market size and trends suggest has a significant Sweet Sips
Café cant potential in schools, with students, faculty, and staff seeking affordable, tasty, and nutritious
options.

B. Product, Price, Promotion and Distribution

Product

SWEET SIP CAFÉ our product strategy revolves around crafting an unparalleled ice coffee experience that
resonates with our target 2market at Jose Rizal Memorial State University, Dipolog Campus. We
prioritize quality ingredients, black coffee powder, evaporated milk, and white sugar, Ice cubes, and
water to ensuring each sip is delightful blend of flavor and freshness. Our focus on health and wellness
shines through in our offerings, with options for low-sugar and dairy-free alternatives to cater to diverse
dietary preferences.

Pricing

The pricing strategy for "SWEET SIP CAFÉ" in the educational setting is designed to provide
exceptional value and affordability to its target demographic. Priced at only Php 39, our mouthwatering
and filling iced coffees are a convenient and accessible choice for teachers, staff, and students alike. This
pricing strategy not only considers the financial means of students but also aims to promote repeat
business and establish "Sweet Sip Café" as a popular beverage option during the school day. By
maintaining competitive and affordable prices, the company aims to attract more clients and encourage
loyalty, ultimately fostering long-term relationships within the educational community.

Promotion

The promotion strategy for "Sweet Sip Café" in the educational setting is diverse, aiming to
maximize visibility and engagement among teachers, staff, and students. Utilizing the power of social
media platform Facebook, "Sweet Sip Café" will share captivating visuals and engaging content to attract
attention and encourage interaction. By prioritizing exceptional customer service and fostering a
welcoming environment, "Chill Brew" will stimulate word-of-mouth marketing and establish itself as the
premier beverage destination within the school community

Distribution

Our distribution strategy for "Sweet Sip Café" within the school setting focuses on maximizing
accessibility and convenience for our target market. By strategically locating dedicated "Chill Brew"
kiosks in high- traffic areas such as near the cafeteria, student lounges, or at school events, we ensure
that our delicious iced coffees are easily within reach for students, faculty, and staff alike. These kiosks
will be designed to be eye-catching and inviting, creating a vibrant and enticing atmosphere for
customers. To further enhance the customer experience, we'll have efficient and friendly staff ready to
serve during peak hours, making the ordering process quick and hassle-free. This approach not only
ensures that our product is readily available but also enhances brand visibility and fosters customer
loyalty within the school community.

IV. PRODUCTION AND OPERATION PLAN

A. Manufacturing Process

A. Manufacturing Process Making our Sweet Sips Cafe involves a simple manufacturing process.
In includes the process of;
Step 1: Prepare the ingredients and materials
•Black coffee powder
•Evaporated Milk
•White sugar
 •Water
• Ice Cube Materials to use:
•Disposable Cup
•Disposable Cap
•Disposable Straw
•Logo printed

Step 2: In the bottle shaker sugar and black coffee powder and water will be mix well be mix
well and corporate.

Step 3: After sugar and black coffee corporates on bottle shaker put it in the separate cup and
add ice cubes.

Step 4: Add Evaporated Milk (3) 1/4 measuring cup and put lastly the disposable cap on.and
it is ready to serve.

. Manufacturing Process Making our Sweet Sips Cafe involves a simple manufacturing process. In
includes the process of Step 1: Prepare the ingredients and materials •Black c

B. Machinery and Equipment

ITEMS DESCRIPTION/BENEFITS

Battle Shaker  To mix the coffee with water and sugar

 Shaker is used for simpler recipes

Measuring Cup  Used to accurately measure "ingredients.

(1/4 cup) and it’s typically made of
plastic.

Disposable Cups  For serving iced coffee to go

C.Suppliers of Raw Materials

 A list of raw materials for a "Ice coffee" makes your baristas familiar with what they need to brew a
perfect espresso. Coffee comes from the seed, or bean, of the coffee tree. Coffee beans contain more
than 100 chemicals including aromatic molecules, proteins, starches, oils, and bitter phenols (acidic
compounds), each contributing a different characteristic to the unique flavor of coffee. The raw material
on making an "Ice coffee" are black coffee powder, milk, and white sugar to get the raw material we
went around to a convenience store that we can purchase the materials that has high quality products.
In that case we can give a freshness of a product to satisfied customers.

Here are the typical raw materials for making local ice coffee and their usual suppliers;

Disposable Cup Yanyan Baking Culinary

Disposable Cap Yanyan Baking Culinary

Disposable Straw Yanyan Baking Culinary

Logo Printed JRMSU Dipolog (Inside the Campus)

D.Description of company and operation

Our company which is "Sweet Sip Café " we come up with the idea base on our target, students and
Teachers in Jose Rizal Memorial State University. Chill & Brew coffee shop Located at Turno Dipolog City
ZN. Has scenic wall that you will enjoy,but not only that we also serve you a fresh and your best coffee
taste. Sweet Sips Cafe operates with a commitment to quality, efficiency, and customer satisfaction
in the production and serving of its coffee beverages.

Ingredient Preparation: The process begins with the preparation of ingredients and materials
including black coffee powder, evaporated milk, sugar, water, and ice cubes. These are organized and
made ready for use.

Manufacturing Process: The manufacturing process involves using machinery and equipment such
as bottle shakers, measuring cups, dispencer to mix the ingredients together. This includes combining
black coffee powder, sugar, and water in a bottle shaker, then adding evaporated milk and ice cubes
in separate cups.
Serving Process: Once the beverages are prepared, they are served to customers in disposable cups
with caps and straws. The cups may also feature the company logo for branding purposes.

Customer Interaction: Sweet Sips Cafe focuses on providing excellent customer service by
engaging with customers, taking orders, and ensuring their satisfaction throughout their visit.

Hygiene and Cleanliness: Maintaining cleanliness and hygiene standards is crucial in the operation
of the cafe. Regular cleaning of equipment, utensils, and workspaces is essential to uphold health and
safety regulations.

Continuous Improvement: The company continuously seeks ways to improve its operations,
whether through optimizing processes, introducing new menu items, or enhancing customer
experiences

E. Flow of orders for good and services

SWEET SIP CAFÉ company can make 50 ice coffee per day, for order customer can visit our
coffee shop lacated at turno Dipolog City at JRMSU or message us our facebook page "SWEET
SIP CAFÉ" we also cater online orders and delivery within the Jose Rizal Memorial State
University.

 Customer Order: for Sweet Sips Café done through various channels, such as: -in person -
Online through via messenger

 Order Processing: Once they receive the order, we verify it's completeness and accuracy. -
We check our inventory to ensure that we have enought stocks to fulfill their order. If not, we
need to adjust the order or contact the customer to discuss options.

 Production: We make sweep sips Cafe based on the order specifications. This may involve -
preparing the ingredients and materials -Mix 1/4 measuring cup of sugar, 1pcs. Black coffee
powder, and 1/4 cup of water. We mix it thouroughly. -After mixing, we put it in another
 bottle and set aside. - lastly, we put 1/4 measuring cup of evaporated milk and finalize it and
it ready to serve the costumers.

 Order Fulfillment: We prepare the order for pick-up or delivery. This may involve -Packing
the sweep sips Cafe in a presentable and secure plastic cellophane.

 Payment: collect payment from the customers. This can be done at the time of order, pick-up
of delivery. We accept various payment methods such as: -cash - online payment (G-cash)
We want to create a standards order from to ensure all necessary information that is collected
from customers. we also wanted to develop a loyalty program to reward out repeat customers.

VII. FINANCIAL PROJECTIONS

A. Assumptions of The Start-up Cost

"ICE COFFEE"
ASSUMPTION START-UP COST
For the month ended April 30, 2023
Ingredients: Unit Total Cost:
Black Coffee Powder 1 pack Php 145.00
Evaporated Milk 1 (3 pcs.) 165.00
White Sugar 1 kilo 55.00
Water 1 gallon 25.00
Total: Php 390.00
 Materials:
Disposable Cup 1 pack Php 165.00
Disposable Cap 1 pack 50.00
Disposable Straw 1 pack 55.00
Logo Printed 40 pcs. 40.00
Total: Php 310.00
Operating Expense:
Transportation 50.00
Total: Php 750.00

B. Pro Forma Income Statement

"Ice Coffee"

Pro Forma Income Statement

For the month ended April 30, 2023

Net Sales:

Sales. Php 1,950.00

 Less: Costs of Goods Sold Php (700.00)

Gross Profit: Php 1,250.00

Less: Operating Expense

Transportation. Php (50. 00)

Profit Income Php 1,200.00

The pro forma income Statement for Sweet Sips Cafe, covering the month ended April 2024,
provides insights into the company's financial performance. Starting with Net Sales, which involve
the total sales minus any discounts, Sweet Sips Cafe achieved a Net Sales value. From this, the costs
of Goods sold were subtracted, resulting in a Gross Profit of Php 1,250.00. Deducting Operating
Expenses, which is Transportation costs of Php. 50.00. The profit income, the final figure after all
deductions, stood at Php 1,200.00. This statement indicates that Sweet Sips Cafe generated Php
1,250.00 in revenue after accounting for the cost of goods sold. With operating expenses deducted,
the company achieved a profit Income of Php 1,200.00 for April 2024. This signifies a healthy
profitability for the month, with efficient cost management contributing to the positive bottom line.

C. Pro Forma Balance Sheet

"ICE COFFEE"
PRO FORMA BALANCE SHEET
AS FOR APRIL 30 2024

ASSETS
Current Assets:
Cash Php 300.00
Supplies and Inventory Php 700.00
Total Current Assets Php 1,000.00
Non-Current Assets:
Transporataion Php 50.00
Total Non-Current Assets Php 50.00
Total Assets Php 1,050.00
Total Owner’s Equity Php 900.00

In terms of assets, the business shows a significant portion allocated to current assets totally Php
1000.00. This includes Php 300.00 in cash and Php 700.00 in supplies and inventory’ high lightly an
liquidity and resources available for daily operations. Additionally current assets which is transportation
at Php 50.00. the balance sheet reflects a total assets value Php 1,050.00 indicating the combined work
of all assets owned by the company. Importantly the owner’s equity matches is total, standing at Pho
1,050.00 as well this suggest that Sweet Sips Café is entirely fin anced by the owner’s investment
showcasing a balance financing structure with assets equating to the owner’s equity a positive sign
stability and solvency.

D. Pro FORMA CASH FLOW

"ICE COFFEE"
PRO FORMA BALANCE SHEET
AS FOR APRIL 30 2024
Net Sales: Php 1,950.00
Cash flows from operation activities
Cash purchases Php 700.00
Operation Activities 50.00
Cash Flows From Financing Activities
Initial Investment Php 1,000.00
Financing Activities 750.00
Cash Ending Balance 850.00
The Statement of Cash Flows for Sweet Sips Cafe, covering the month ended April 2024, illustrates the
movement of cash within the business. In terms of Operating Activities, the company spent Php 750.00
on Cash Purchases but generated revenue of Php 1,950.00 from Cash Sales to Customers. This results in
a net positive cash flow from operations of Php 50.00. Moving to financing activities Sweet Sips Café
made an initial investment of Php 1000.00 likely reflecting the owner’s injection of capital into the
business. The financing activities show on outflows of Php 750.00 matching the initial investment. As a
result, the ending cash balance for the month is Php 850.00. This cash flow statement indicates that
Sweet Sips Cafe saw a positive operational cash flow from its core business activities, with the owner’s
investment to financial stability and growth. The ending cash balance of Php 850.00 suggest the
company has sufficient liquidity core expenses and potentially invest in further business development.

ORGANIZATIONAL STRUCTURE