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Buyer Persona

Buyer/Customer Persona

Who is this person?

● How would you succinctly


Photo summarize their lifestyle, habits,
preferences?

● What makes this persona an ideal


customer of your product/service?

Demographics: Buyer Information:

Name: 'Technological Tris'

Gender: Female

Age: 28

Occupation: Senior Sales Executive

Annual Income: $90,000 P/A

Goals, Traits &


Buyer Information:
Challenges:

Reach managerial position by 30, receive second degree funding to


Goals:
accelerate his career, run a marathon

Interests: Healthy eating, running, watching sport, all inclusive package holidays

Characteristics: Generous, conscientious, loyal

Frustrations: Being stuck in a stagnant job, not learning new things

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