I chose to create my PESTLE Analysis based on the car dealership I work for.

Political:

 Government has regulations regarding the production of automobile parts to ensure

safety.
 Administrations restrict ample usage of fossil fuels.
 The dealership has to follow specific government regulations due to Covid-19.

Economic:

 Target middle and high income buyers with better purchasing power.
 Countries have imposed taxes on luxury items which have increased their price, and
hence a specific section of buyers may not choose to buy.
 Economic slow-down due to the pandemic
 Not enough vehicles are being made due to the pandemic and not having enough
workers.
 Raise in gas prices.


Social:

 Vehicles are also fashion statements.

 Population of our town also impact the sales of cars.
 Lower and Middle class avoid buying at time because of the expense.
 Interacting with customers through social media.

Technological:

 The automotive industry is hugely dependent on innovative technology to ensure the

safety of people.
 Our company needs to concentrate on the reduction of emissions.
 There are many electrical cars now.
 Car computers continue to advance.
 Automatic self-driving cars are increasing.

Legal:

 Strict laws to decrease the number of vehicles on the street, which can help them to lower
the air pollution level.
 Legal proceedings that the company might face if vehicle is faulty and causes an
accident.
  As our car company is expanding across the country, they need to maintain regulations
and update their policies to abide by the rules.
 Restrictions of selling to different countries.

Environmental:

 As emission from the vehicle is a concern for the environmentalists and government.
 Government is willing to take up environmental policies to decrease the pollution level.
 Gas is a non-renewable resource.