Stages 30 Days
Learning , Observation &
Summary / Overview
Strategy
(Alignment
to Mission,Vision,Objective)
Operational Functions
--Sales
- Sales Channel Management
And Development
-Industry&Market intelligence
-Price Analysis & Management
-Supply/Demand Planning
-Distribution strategy
-A/R Monitoring
Culture and Organization
60 Days
Engagement & Quick Wins
Assessment
 Alignment w CEO
 Onboarding
 Initiate own study on
internal and external
processes.
 Determine key people
to interact
 SWOT Analysis
 NSD’s role in the
organization
 Analyze existing
structures
 Understand company’s
operations from start to
finish
 Know company’s
resources we can utilize
 Check HORECA/Exports
 Establish relationship
initially to people within
scope of influence
 Determine internal
decision making
processes
90 Days
Action & Ownership
 Determine early achievable
priorities
 Determine critical priorities
 Identify key activities to do
 Determine deliverables and
success metrics
 Align Sales Dept framework
and standards
 Trade check/Customer visits
 Data / info gathering for
market analysis
 Utilize personal network in
achieving goals
 Discuss clear Sales team
objective and metrics to staff
including timelines
 Create feedback mechanism
and regular reportorial
system
 Centralize information
 Long term success
contribution/value
 Identify open issues that need to be
addressed and may hinder moving
forward
 Review and adjust goal settings if
necessary
 Establish long term relationships
with trade partners
 Sales Plan Alignment and
Implementation
 Join tradefair/expos (3-5/year
WOFEX,IFEX,ANUGA,MAFBEX,Etc)
 Create succession folder
 Build strong rapport and organize
team activities
 Establish Dgroup / Bible Study or
other employee engagement
activities