Submitted by: Jay Sangtani media.

net Case Study ID: 10245157

Product: TravelSite

TravelSite is a travel reviews site that currently ranks number 2

in the Travel & Tourism category in the US and has 450 million+
monthly active users across 49 countries.

Business objective: Create an additional new revenue stream

Proposed scheme: ‘TravelSite BizEasy’ – a one-stop corporate

travel platform that simplifies business travel for MSMEs,
StartUps, medium-sized enterprises, & corporates.

Why this scheme will work?: The 4 main pain points in

business travel that the companies face are:

1. High Travel expenses

2. Co-ordination with Multiple Agents
3. Limited inventory for flights & hotels
4. Inadequate customer support

How ‘TravelSite BizEasy’ will simplify Business Travel??

Value Proposition: ‘TravelSite BizEasy’ provides a wide range of hotel & flight booking options with last-minute
modifications to meet your needs at discounts, corporate travel expense management, and 24x7 customer support for a
seamless business travel experience by partnering with multiple businesses like Cred, HDFC Asset Management Company,
and many more.
Features:
1. Corporate Travel Discounts & Deals:
When not properly managed, business travel has the potential to decrease a company's budget, however,
companies cannot afford to not send employees on business trips since it is a part of developing relations and
essential for the growth of the company.

Corporate rates are discounted or special rates offered by the tourism industry suppliers. These discounts can be
on: flight tickets, bus charges, train tickets, gift cards, rental cars, & more. The corporate travel industry provides
higher margins, and hence it makes sense to enter into this business.

These deals are also of value to the partners in terms of better convenience, higher savings, and better perks like
in-flight meals, better room service in 3-star & 4-star accomodations, etc.

2. Corporate Flight booking:

Corporate travelers can benefit by booking flights as we will allow them last-minute modifications. This will allow
them to travel around domestic and international destinations hassle-free. In India, we can help them by providing
a seamless feature for input tax credits.

Business travelers can take benefit from first-class seats through the frequent flyer programs of airline companies
such as Jet Airways, Air India, etc. These programs reward their travelers with several air traveling benefits.

These deals are also of value to the partners in terms of better convenience, higher savings, and better perks like
in-flight meals, better room service, etc.

3. Corporate travel management tool:

Corporate travel management tool assists in meeting all of an employee's, business partner's, and travel
administrator's corporate travel needs. To support the various functions involved with work-related travel,
businesses have typically depended on in-house travel management teams, internet booking platforms, travel
agencies, or a combination of all of these. However, they are frequently faced with hurdles that can be difficult to
keep track of and manage.

The challenges that organizations face are a large no of requests, keeping track of approvals, expense management,
 travel policy compliance, and human errors.

This tool helps in publishing real-time reports, managing the expense that is in alignment with the company’s
policy, & approvals of the business trips, claims, & reimbursements.

This tool will reduce costs, increase efficiency, improve time management, better adherence to policy & cost
compliance, and better reporting through data and analytics reports.

4. 24x7 dedicated customer support:

Corporate travel happens all around the year across the globe, so there is a requirement for dedicated customer
support.

This will provide better control and benefits as compared to B2C platforms. This will resolve any query at odd
hours for better customer retention as these customers will be high-value customers.

How ‘TravelSite BizEasy’ will make its mark in the market??

1. Partner with multiple big conglomerates, StartUps, and mid-sized enterprises by reaching out to them via dedicated
relationship managers citing to them the pricing of the product and the advantages of the product.
2. We can target the MSMEs via the Digital Marketing route by running multiple Instagram, Google Ads, and
Facebook campaigns.

Special Corporate fare Seamless Reimbursements 24x7 Support Assured hotels

Success Metrics:
Stage Metrics Ways to collect data Reasoning
Acquisition No. of new corporate Transactional data Insights on whether customers
customers are using this feature to book
the trip
Acquisition No. of bookings Transactional data Insights on whether customers
are using this feature to book
the trip
Retention No. of visits to each feature’s Google Analytics Measure no. of users actually
page using this feature
Retention Avg. time on different pages Google Analytics Measure no. of users actually
of different features using this feature
Retention No. of customers returning Transactional data Insights on whether customers
to the platform for booking are using this feature to book
the trip
Monetization The average order ticket size Transactional data Insights on whether customers
of corporate customers are using this feature to book
the trip
Monetization CLTV Transactional data Insights on whether customers
are using this feature to book
the trip
Monetization Market share in terms of Transactional data & Insights on whether customers
revenue industry-related data are using this product