Exploring Research worksheet

You are required to complete the tasks on this sheet and place the content in your website section called
RESEARCH. You will be looking at three sections, these should be clear on the page. They are in RED on this
document.

Task 1/3: Tools

You are required to think about each of the following tools for research and talk about advantages, disadvantages and show
an example. A table has been included to help with this, or you can create headings on the Weebly page for each one.
Write detailed answers for each box and add an image for each example (this could be a photo, logo, etc).

Tool Advantage Disadvantage Example (with photo/url evidence)

You have keep quite this can’t
Easy access to a vast amount have group debate a learning
learning mitral. For example, topic.
LRC books

You use a book anywhere. If you’re not good at reading

Books may find hard to engage with The Illusion Of Life (12 Principles)
information inside the book.
It’s easy to access the internet. Anyone can publish on
internet this means the
information can be unreliable.
Web

Ads and censorship can be a

Good finding peoples opinions problem
topics and debates.
Youtube
YouTube
https://www.youtube.com

A global poll of people can be Social media can be very

accessed. divvied about many different
Social subjects.
media/forum

Cost avoidant. It can cost a lot You may not always use it .So
buy variety of DVD, but using you may lose money on a
streaming serviced you can product you’re not using .
Streaming literal 100’s tv show, movies
services and mini-series for
comparatively not that much.
For example amazon prime
cost around 8.99 a month .
Sometimes can miss the
Can passively consume information, that it was
information. created to tell you.
DVD/BluRay

Task 2/3: Methods

This time think about each of the methods in the table below and consider what the benefits and drawbacks of them are.

Method Advantage Disadvantage

 Conducting Digital surveys can be easy to do. Often surveys have closed questions and ahve
survey basic answers
Interviewing You can get very honest and depth information. It can hard convince people to do interviews
people without financial incentives.
Group Can lead into interesting and prefund discussions on The discussions can get heated.
discussions topics
Primary Getting good at getting a person an opinion. It can overall be based on person’s opinions
research
Secondary It’s easy find secondary research. Secondary research can be less reliable than
Research primary.
Qualitative A large amount of data becomes available. Can be up to interruption.
Data
Quantitative A higher quality of data and information. Can be overall theocratical.
Data

Task 3/3: Skills

Finally, think about what skills you should be working on when conducting research. You can consider the animation you’ll
be making when answering these questions if it helps.

Skill How I will do this

How can I contact them? What restrictions/categories might I think about? DEMOGRAPHICS
Its key think method to contact your target audience. A way contacts them to that find where like go
digital or person. For example, a way contact gamer is to go down gaming store. A digital method could
advert on websites your target audience like to visit. For example, if your target demographic is
parents, you could have advertisement on a family holidays website or website about childcare.

Finding the
right audience
to ask In terms of animation, I there are many ways to target one method I’ve seen is put advertisement in a
product they’re already consuming. What I mean by this is I’ve seen advertisement of animated movie
in animation DVDs.

In terms of animation demographics there is fact the animations often appeal to children ,but there is
family demographic and mature demographic .An example , of animation that appeals family audience
is the Simpsons .
What do I want to know? What type of questions do I ask
Asking the It is key ask relevant questions.
right
questions The questions I would ask about what do think is key to animation, what like and what don’t you like. I
want know what they want animations in terms of audio , type of animation ,characters and tone.
How will I show what trends I’ve learnt from this?
Interpreting
the answers IT’s very important to understand answers. For example, if you got answers from interviewing people
usefully it’s key pay attention to how answers are phrased is of parament importance as misinterpreting the
answers could be disastrous.