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    1) The document discusses three discussion questions about auto parts retailers, mobile commerce, and Edward Jones' business strategy. 2) For the first question, the document says that while RockAuto claims to have wide inventory, different customers may have different needs that an online only store can't meet. 3) For the second question, the document predicts that mobile commerce will grow rapidly as e-commerce and online shopping rise, especially with the pandemic increasing online purchases. 4) For the third question, the document explains that Edward Jones has been successful with its single-channel strategy by building strong customer loyalty and personal relationships, though a multi-channel approach could help with sales and service.

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    1) The document discusses three discussion questions about auto parts retailers, mobile commerce, and Edward Jones' business strategy. 2) For the first question, the document says that while RockAuto claims to have wide inventory, different customers may have different needs that an online only store can't meet. 3) For the second question, the document predicts that mobile commerce will grow rapidly as e-commerce and online shopping rise, especially with the pandemic increasing online purchases. 4) For the third question, the document explains that Edward Jones has been successful with its single-channel strategy by building strong customer loyalty and personal relationships, though a multi-channel approach could help with sales and service.

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    © All Rights Reserved
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    16 views1 page

    Distribution Management Chapter 1 Discussion Questions

    Uploaded by

    RC
    1) The document discusses three discussion questions about auto parts retailers, mobile commerce, and Edward Jones' business strategy. 2) For the first question, the document says that while RockAuto claims to have wide inventory, different customers may have different needs that an online only store can't meet. 3) For the second question, the document predicts that mobile commerce will grow rapidly as e-commerce and online shopping rise, especially with the pandemic increasing online purchases. 4) For the third question, the document explains that Edward Jones has been successful with its single-channel strategy by building strong customer loyalty and personal relationships, though a multi-channel approach could help with sales and service.

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    © All Rights Reserved
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    of 1

    Renee Anne L.

    Comendador MM 32 Distribution Management


    3 - BSBA – MKTG. Dr. Ronaldo A. Poblete, CFMP

    Discussion Question #1
    Do you agree with ROCKAUTO.COM’s claim? Might customers seeking auto parts need other
    channel options? Explain.
    No, since the claim may be or may not be true depending on its business model. Customers
    seeking auto parts still need other channel options, as auto part has a wide range of variety.
    ROCKAUTO.COM’s claim is quite vague, keeping various stocks is quite difficult for an online
    store, different care and warehouse if needed for these parts. The customers’ demand for stocks of
    parts may also differ for different parts and times. It is difficult in the sense that satisfying the
    consumers’ desire may not give them profit anymore, low prices, may result to low quality, and low
    quality is not in the customer’s checklist in purchasing their automobile’s parts. Fast shipping, this
    may bring conflict in delivery schedules as well as the products’ availability at the time of purchase.
    Easy use web site is every customers’ dream, but then, we need to live on the reality that this claim
    may be applicable for some, and not for everyone.

    Discussion Question #2
    Do you think mobile commerce via smart phone will grow rapidly in the future? Why or why not?
    Yes, in the situation that we are in a pandemic, it isn’t possible that mobile commerce via smart
    phone will grow rapidly in the future specially in the rise of e-commerce and online shopping.
    Almost everything nowadays is available with a single click of your mouse, and a single tap on your
    touchscreen device.

    Discussion Question #3
    Why do you think Edward Jones has been able to “buck the trend” toward multi-channel strategy
    that would include an online channel as a key option?
    Because of his single channel strategy, it is limiting the choice of their customer having
    transactions to other brokers other than Edward Jones broker, which helps build a strong customer
    relationship. This built a long-term business-customer loyalty relationship, satisfying and getting to
    know their clients more in order to provide long term satisfaction and service. Having an online
    channel as a key option helps sales increase as well as a more personal approach. With new
    developments and improvement on products and services, Edward Jones “buck the trend” toward
    multi-channel strategy winning more than what he would’ve goaled.

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