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  • WINSEM2022-23 PHY1901 TH VL2022230505178 Reference Material I 19-01-2023 4 Slides 4 IIP Creativity N Brainstorming Pankaj

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    Jampala Dinesh Chowdary 21MIS0010
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    This document provides an introduction to creativity and brainstorming models. It summarizes four creativity models: [1] Graham Wallas' four-stage model of preparation, incubation, illumination, and verification; [2] Frank Barron's holistic approach that studied the complex interplay between creativity, personal health and life; [3] Koberg and Bagnall's Universal Traveler Model that outlines a seven-step creative process; [4] Alex Osborn who popularized the concept and technique of brainstorming initially known as "Think-up".

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    WINSEM2022-23_PHY1901_TH_VL2022230505178_Reference_Material_I_19-01-2023_4_Slides_4_IIP_Creativity_n_Brainstorming_Pankaj

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    This document provides an introduction to creativity and brainstorming models. It summarizes four creativity models: [1] Graham Wallas' four-stage model of preparation, incubation, illumination, and verification; [2] Frank Barron's holistic approach that studied the complex interplay between creativity, personal health and life; [3] Koberg and Bagnall's Universal Traveler Model that outlines a seven-step creative process; [4] Alex Osborn who popularized the concept and technique of brainstorming initially known as "Think-up".

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    10 views7 pages

    WINSEM2022-23 PHY1901 TH VL2022230505178 Reference Material I 19-01-2023 4 Slides 4 IIP Creativity N Brainstorming Pankaj

    Uploaded by

    Jampala Dinesh Chowdary 21MIS0010
    This document provides an introduction to creativity and brainstorming models. It summarizes four creativity models: [1] Graham Wallas' four-stage model of preparation, incubation, illumination, and verification; [2] Frank Barron's holistic approach that studied the complex interplay between creativity, personal health and life; [3] Koberg and Bagnall's Universal Traveler Model that outlines a seven-step creative process; [4] Alex Osborn who popularized the concept and technique of brainstorming initially known as "Think-up".

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    of 7

    INTRODUCTION TO

    INNOVATIVE
    PROJECTS
    Module : 2A & 2B
    Creativity and Brainstorming

    Dr. Pankaj Sheoran


    (Emp. Id : 19694)
    SAS

    pankaj.sheoran@vit.ac.in
    9899724402
    Graham Wallas Module : 2A
    creativity model Creativity Models
    ●
    Graham Wallas was an English socialist.
    ●
    A social psychologist and a educationalist.
    ●
    A leader of the Fabian Society.
    ●
    A co-founder of the London School of Economics.
    ●
    Famous for:

    a) The Great Society: A Psychological Analysis (1914) Graham Wallas


    In this book he argued that a social-psychological analysis could (1858-1932)
    explain the problems created by the impact of the Industrial
    Revolution on modern society.

    b) The Art of Thought (1926): proposes one of


    the first complete models of the creative process,
    as consisting of the four-stage process of The Fabian Society is a British
    preparation (or saturation), incubation, socialist organisation whose
    illumination, and verification, which remains purpose is to advance the principles
    highly cited in scholarly works on creativity. - 2
    of social democracy and democratic
    socialism.
    Module : 2A
    Graham Wallas creativity model

    - 3
    Module : 2A
    Barron’s creativity model
    ●
    He was an American psychologist and philosopher.
    ●
    Considered a pioneer in the psychology of creativity and in
    the study of human personality.
    ●
    Book:

    ●
    The main contribution to (what is
    known): A pioneer in the
    psychology of creativity and in the
    study of human personality. He has
    approved holistic and
    cosmological approaches to
    Creativity, discover the complex Frank Barron
    interplay between creativity, (1922-2002)
    personal health and successful
    personal life.

    - 4
    Module : 2A
    Koberg & Bagnall creativity
    model
    Koberg and Bagnall's Universal Traveler Model
    ●
    Accept the situation (as a challenge)
    ●
    Analyze (to discover the "world of the problem")
    ●
    Define (the main issues and goals)
    ●
    Ideate (think of the possibilities/ to generate options)
    ●
    Select (to choose among options)
    ●
    Implement (to give physical form to the idea)
    ●
    Evaluate (to review and plan again)

    Don Koberg

    - 5
    Made popular by
    Initially known Module : 2B
    as
    Alex Osborn “Think-up” Brainstorming

    - 6
    Module : 2B
    Brainstorming

    - 7

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