Strategic

1. Strategic management is a field of study that involves the process through which firms define
their missions, visions, goals, and objectives, as well as craft and execute strategies at various
levels of the firms’ hierarchies to create and sustain a competitive advantage.
2. 2.Strategy implementation is the process of putting strategy into action, which includes
designing the organizational structure and related systems.
3. The term ‘stakeholder’ refers to a person or group of people who have an interest in the
operation of a particular organization and ‘stakeholder analysis’

4. Strategic analysis give reports on the most current and future Strengths, Weaknesses,
Opportunities and Threats (SWOT) facing the organization
5. The term strategy emanated from the word strategos, which translate to “general.”
6. The corporate strategy defines the organization’s overall direction and the high-level ideas of
how to move towards it. These plans are usually created by a select strategy group such as the
CEO and the top management.
7. At the functional level of strategy, decisions made by employees are often described as tactical
decisions. They are concerned with how the various functions of an organization contribute to
the other strategy levels.
8. Inflation: This is the change in the general level of prices and it can result in destinations
becoming less competitive
9. mission statement should be succinct, achievable, consist of visionary and statement, look to
the future and describe the main aims of organizations.

10. Strategic Formation is the process of defining the directions of the firm’s futuristic course of
action which would enable the firm to allocate resources in order to achieve the set goals and
objectives. 

1. This school emphasizes a fit between an organization’s internal capabilities and external
opportunities. This school emphasizes the importance of a firm’s position within the context in
which it operates. B
A. 2nd School-Planning
B. Design School
C. Cognitive School
D. Learning School

2. It refers to putting long-term environmental and social benefits short term gains. A

A. Sustainable
B. Participatory
C. Analysis
D. Strategy
3. It describe as quantifiable targets and should conform to SMART principles. A

A. Closed objectives
B. Open Objectives
C. Mission
D. Vission

4. This school emphasizes strategy formation from the perspective that the decision maker’s cognition
and mind drive strategy making. C

A. Learning School
B. Entrepreneurial Scool
C. Cognitive School
D. Planning School

5. This school emphasis is on the organization as a collective whole and strategy formation as comprising
social interaction. D

A. Design School
B. Environmental School
C. Poer Perspective School
D. Cultural School

6. These stakeholders are influenced by factors such as position in the organization, control over
resources, power of patronage, charisma and specialist knowledge. B

A. External Stakeholders
B. Internal Stakeholders
C. Private Stakeholders
D. Public Stakeholders

7. It involve a more detailed look at a tourism organization’s existing and potential competitors. C

A. Strategic Analysis
B. Structural Analysis
C. Competitive analyses
D. Strategic Choice

8. It is defined in employment terms as a company with workforce of fewer than 250 employees which
are usually owned-managed, being run either by an individual or by small group of people.
A

A. Small Medium Sized Enterprises – SME

B. Business Enterprise
C. Commercial Enterprise
D. Travel Enterprise

9. The alignment between the firm’s internal resources and capabilities and external opportunities. B

A. Strategic Choice
 b. Strategic Fit

C. Strategic Analysis

D. Strategic Intent

10. The opposite of munificence; an environment in which the scope for growth is limited. C

a. Environmental Uncertainty

b. Market Hostility

c. Illiberality

d. Environmental Volatility

11. Degree of change in key factors in the environment categories, especially the general and task
environment.c
a. Environmental Munificence
b. Environment Turbulence
c. Environmental Dynamism

d. Market Hostility

12. In this level the SWOT analysis is needed, which allows you to review your competitive environment
and define a strategy based on what sets your organization—and specifically, the business unit—apart
from the competition. B

a. Business Level B. Corporate Level C. Functional Level D. Strategy Level

13. It is means that the product cannot be directly seen tasted or felt before

its purchase and consumption. D

a. Perishability b. Inseparability c. Heterogeneity d. Intangibility

14. A tourist attraction such as a waterfall, mountain, beach, flora, and fauna cannot

be moved from where it is originally located to another place. B

a. Seasonal Product b. Immovability c. Perishability d. Inseparability

15. It is “a combination of tangible and

intangible elements such as natural, cultural and man-made resources, attraction, facilities,

service and activities around a specific center of interest which represent the core of the

destination marketing mix and creates an overall visitor experience including emotional aspects

for the potential customers. A

a. Tourism Product B. Sustainable Tourism c. Tourism Strategy d. Tourism Offices

16. Who are considered as External Stakeholders? C

a. Owners b. Employees C. Customers D. managers

17. Who are considered as Internal Stakeholders? A

a. Emplyees b. Suppliers c. Customers D. Society

18. This is the amount of money consumers actually spend. B

a. taxation b. consumers expenditure c. inflation d. Exchange Rates

19. This is the value of country’s currency in terms of other currencies. C

a. Inflation B. interest rates c. Exchange Rates D. Consumers Expenditure

20. Amount of change in the firm’s external environments, as well as the complexity (number of factors)
in those environmental categories. D

a. Environmental Uncertainty
b. Environmental Munificence c. Environmental Dynamism
d. Environment Turbulence

TRUE OR FALSE

1. Environmental Dynamism refers The unfavorable conditions in the firm’s general environment that
have a negative impact on the firm. F
2. The simple complex dimension refers to the number of factors or variables that influence the
environment.
T

3. The political environment is equally very important to consider because it influences the policies and
decisions that impact all other environmental categories. T

4. Strategic Analysis is concerned with the generation of strategic options, an evaluation of strategic
option and the selection of strategy. F

5. Inflation is the change in the general level of prices and it can result in destinations becoming less
competitive. T

6. The socio-cultural environment has had a major impact on businesses in recent years, with more and
more firms becoming socially responsible in how they deal with increasing threats related to the
environment. F

7. The static-dimension refers to the degree of change over time related to the factors or variables
pertaining to the internal and external environments. T

8. A tourist office is an area that provides information to the tourists about the attractions of the area,
lodge, etc.T

9. An airline cruise company is a company that operates cruise voyages across the sea traveling to
different destinations around the world. F

10. Accommodation sector Include activities that you attend such as festivals, concerts, cinema and
clubs.
F

11. Wellness Centers These are institutions that provide health care for both the mind and the body. T

12. Travel agencies provide assistance and convenience to people travelling to different parts of the
country and the world.T

13. Structural Formation examines the whole industry in which a tourism organization operates for
competitive pressures. F

14. Cultural, Political, Economic, Socio-cultural and Technological environments

is called C-PEST factors of the external environment. F

15. The mission of an organization can be thought of as what the organization is trying to achieve; what
its purpose or aim is and where it is trying to head in the medium to long term.
T

16. Change in guest expectations is one of the biggest problems in the hotel industry. T
17. Low operation costs, as such an all encompassing and overwhelming problem to solve, make
the development of new projects or the implementation of more detailed preventive maintenance
impossible. F
18. A product is anything that can be offered to a market for
attention, acquisition, use or consumption that might satisfying a want or need. T
19. A tourist product’s absence of ownership is transferable to the customer. The
consumer only has the right to use the product because he paid for it for a set
number of days or weeks. F
20. SWOT means Strategy, Weakness, Opportunities and Threats. F