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BUSINESS ETHICS AND valuable.

It is also argued that exploiting


happiness for the benefit of society is the most
SOCIAL RESPONSIBILITIES moral thing a person can do. According to
utilitarianism, the best course of action in a
given set of situations is the one that yields the
LM 4-4 best benefit-to-harm ratio for all involved.
Philosophy reflected
business practices Utilitarianism does not care whether a course of
action leads to profit obtained through
E Jeremy Bentham and John Stuart Mill: deception, coercion, or other means.
Utilitarianism “The ends justify the means” –
Niccolo Machiavelli
Corporate accountability is usually understood
The sad truth is that the greatest happiness of as the net benefit accruing to the parties
the greatest number is the measure affected by a decision. As a result, the majority
Good and Evil" - Jeremy Bentham of utilitarians believe that business decisions
"A man can do evil to others not only by his should be evaluated by calculating the net
own deeds, but also by his negligence. worth of viable alternative options. various
In that case, he will be held responsible for the utilitarianism
injury. – John Stuart Mill
1. Rule utilitarianism aims to maximize the
British philosopher and political activist Jeremy utility of as many individuals as possible by
Bentham lived from 1748 to 1832. He is best applying the fairest procedure.
known today for his moral philosophy, 2. Behavioral utilitarianism puts the well-being
especially the principle of utilitarianism, which of the population above all other
measures the value of an action in terms of its considerations.  
effect. Effects of particular concern
is a measure of the total happiness that the
action brings to everyone it touches. His
hedonistic view of motivation and value is well
known, according to which pleasures and pains
ultimately motivate us and according to what
we truly value. Contentment, according to
Bentham, is happiness defined as the absence
of pain.

The development of British political discourse


and thought in the nineteenth century was
greatly influenced by John Stuart his Mill (1806-
1873). His extensive writings include books on
social and political philosophy, logic,
epistemology, economics, ethics, metaphysics,
religion and current affairs.

John Stuart Mill and Jeremy Bentham created


utilitarianism based on the idea that the ends
justify the means. In contrast to the latter, she
sees the consequences of her actions as more

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