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  • Jan's Resume

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    Jan Michael Lapuz
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    This document provides a summary of Jan Michael Lapuz's experience as a direct response copywriter and marketing manager. As a freelance copywriter, he specialized in writing various direct response marketing materials, including landing pages, emails, and sales letters, with a proven track record of generating high conversion rates. More recently, he served as Marketing Manager for Debutify Corp, where he helped double company revenue through strategic marketing initiatives such as price increases and funnel optimizations. He brings diverse marketing skills and a results-driven approach to helping businesses stand out from competitors.

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    This document provides a summary of Jan Michael Lapuz's experience as a direct response copywriter and marketing manager. As a freelance copywriter, he specialized in writing various direct response marketing materials, including landing pages, emails, and sales letters, with a proven track record of generating high conversion rates. More recently, he served as Marketing Manager for Debutify Corp, where he helped double company revenue through strategic marketing initiatives such as price increases and funnel optimizations. He brings diverse marketing skills and a results-driven approach to helping businesses stand out from competitors.

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    12 views3 pages

    Jan's Resume

    Uploaded by

    Jan Michael Lapuz
    This document provides a summary of Jan Michael Lapuz's experience as a direct response copywriter and marketing manager. As a freelance copywriter, he specialized in writing various direct response marketing materials, including landing pages, emails, and sales letters, with a proven track record of generating high conversion rates. More recently, he served as Marketing Manager for Debutify Corp, where he helped double company revenue through strategic marketing initiatives such as price increases and funnel optimizations. He brings diverse marketing skills and a results-driven approach to helping businesses stand out from competitors.

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    © All Rights Reserved
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    Jan Michael Lapuz

    DIRECT RESPONSE COPYWRITER | BRAIN FOR HIRE


    POSITIONING AND USP STRATEGIST

    SUMMARY

    Extreme Steward who works to grow the business as if he owns it. You won't get just
    another employee... you'll get a partner who acts as your 'Assistant Decision Maker'.
    Results-driven guy who is anchored in evergreen principles (not temporary tactics).
    Naturally introverted, but developed leadership and public speaking. Have led and
    trained sales organizations before and recently a marketing department of 40+ members.
    Not a 'man with a hammer' — Jan comes with a diverse marketing toolkit so he can use
    the right tool for different situations. No cookie-cutter solutions here.
    Perpetual learner looking to leverage the wisdom of people way more intelligent than he.
    Loves to stand on the shoulders of giants to accomplish more for his clients.
    Inclined to 'zag' when everybody 'zigs' — helps your business/brand stand out from the
    overcrowded marketplace (which means more market share and revenue for you)

    EXPERIENCE

    Debutify Corp. Feb. 2021 - Nov. 2022


    Marketing Manager / Copy Chief
    Doubled the company revenue (2020 vs. 2021) by taking what worked in other industries and
    using the principles to do something 'new' in the Shopify SaaS space.
    Implemented a price increase growth strategy that added an extra $100k to the company's
    revenue and a massive increase in the potential lifetime value of each subscriber.
    Improved the onboarding process of our product which increased the trial-to-paid conversion
    rate and, more importantly, made more customers happy
    Optimized the marketing funnel (website copy, landing pages, etc.) which helped increase
    the leads we get on a monthly basis
    Crafted a positioning and branding strategy (including 'micro-scripts', brand story, and unique
    selling propositions) that will help the company stand out from the competitors.
    Managed the whole marketing department consisting of 10 Team Leads and a total of 40+
    staff members. This includes having 1-on-1 meetings, handling internal issues, developing
    overarching strategies for Team Leads to execute, and so on.

    Freelance Dec. 2019 - Feb. 2021


    Direct Response Copywriter
    Full-stack funnel copywriting including Facebook ads, landing pages, advertorials, opt-in
    pages, one-time-offer pages, email sequences, long-form sales letters, upsell pages, vsl scripts
    Wrote 2-4 long-form sales letters per month plus other pages in the funnel during my fast-
    paced agency days which is fast compared with other writers
    Wrote a landing page for a low-ticket offer in the local stock market trading niche with an
    upsell that is 10X the price of the initial offer. It converted 57% on the initial offer and 9% on
    the upsell offer.

    +639266135333 jm.lapuz@gmail.com Bulacan, Philippines

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