Lesson Plan in Marketing Management

I. Objectives
At the end of the lesson, the learners shall be able to:
a. Identify the meaning of Principles of Marketing.
b. Identify the 7 basic Marketing Principles.
c. State the importance of Principles of Marketing.

II. Subject Matter

Topic: Principles of Marketing
Reference: https://cpdonline.co.uk
Instructional Materials: Visual Aids, Marker, Tape and Scissors

III. Methodologies
A. PRELIMINARY ACTIVITIES
Teacher’s Activity
 Prayer
 Greetings/Classroom Arrangement
o Good morning, Class!
o Before you take your seats kindly pick up the trashes you can see inside
the classroom and put it in the trash bins.
 Attendance
o Before anything else, is there anyone absent?
B. LESSON PROPER
o Before we proceed to our main topic, kindly read our objectives for today.
o Thank you, so our topic for today is all about the Principles of Marketing.
o But first what is Marketing? (Based on your prior knowledge)
o Very good! Marketing is all about promoting ang selling products or
services to others. But it is more than that marketing is the tool to build a
fantastic frameworks and foundations for sale strategies.
o Now what is the relationship between marketing and Principles of
Marketing?
 The 7 basic Marketing Principles
 Product – can either be a service you provide or goods.
 Price – known as market-oriented pricing.
 Place – where your products or services are available to the customer.
 Promotion – this involves raising awareness about your company.
 People – skilled workers
 Process – the customer’s complete experience of the service or product
from the start
 Packaging/Physical Evidence – how your products or services are
presented.
- The environment where your products or services are provided.
C. ACTIVITY
Direction: Find a pair. Imagine that you leave near MIST. Think of a product or service you
can offer to MIST students. Use the 7 basic Marketing Principles.
 I’ll be selecting two pairs to present their task here in front. You’ll be given 10 minutes to
discuss your frameworks.

D. EVALUATION
I. Direction: Write the answer that corresponds to a given question.
(Identification)
1. This is the most crucial principles of marketing.
2. Refers to where and how you were display and sell your product or service.
3. This includes all your methods to inform customers of your product.
4. Anyone involved in your business.
5. It is everything that your customers see when they are interacting with your
brand.
II. Direction: Write an essay about the following. (Essay)
1. Base on your understanding about the lesson what is the meaning of
Principles of Teaching?
2. What is the importance of Principles of Marketing.

Prepared by: Krizel T. Legaspi