What are they asking for?

To create engaging social content that demonstrates a commitment to a more

welcoming world and diversity of all customers they serve
Why are they asking for it?
Probably post riot efforts as all organizations have
How They’re asking for it?
Via social media

Campaign Plan Outline:

● What is our social campaign focus (within DEI)

● What other brands are leaders in the DEI space on social media
● How can we showcase Deltas efforts across all media platforms (using each for its distinct services)
● Presentation Tools:
○ Twitter
○ Instagram
○ Tiktok
○ Facebook

● Building Tools:
○ Iphone Cameras
○ Cameras
○ Final cut pro
○ iMovie
○ Powerpoint
○ Microphone
○ Voice Memos

● Communication Tools (Team)

○ Google Docs
○ Asana
○ Meetings
■ Meetings include:
● Survey briefings
● Reports
● Action Plan

● Visuals: DEI (Abstractions and like-concepts)

○ This is where we want to see the videos and photos of ideas, people, etc.

● Quotes:
○ “Champions for change”
○ “Delta DEI mission”
● Calender
○ Meeting dates and times:
○ Instagram post dates and times:
 ○ Twitter post dates and times:
○ TikTok post dates and times:
○ Facebook post dates and times:
○ Personal deadlines:

● Survey
● Delta Resources
○ Affiliates
○ Recent Collaborations
○ Recent Scandals
○ Current media presence
■ IG:
● Engagement: 0.40% (Why is that?)
○ There social media engagement increased exponentially from June 19tth
2021 through august and peaked on September 20th There social media
engagement declined as fast as it rose. Why?
● Average Likes: 7.4K
○ For such a large corporation they get very little engagement.
● Average Comments: 184
^^^Delta Airlines Instagram Statistics^^^
● What I noticed:
○ They don’t show many faces of what the people in those locations
look like
○ Lots of unnecessary Airplane shots
○ Lots of bird eye view pictures of cities and mountains. (Pretty
boring) Would like to see more of the type of places, people, and
things you will find and cultural activities you can participate in
○ No videos of any locations outside the U.S
○ Small age range
● Solutions:
○ Create and post content that includes the actual faces of the
people that live there
○ Pictures AND videos of inside the cities people visit and the
cultural activities they participate in (food, dances, sites with
historical background.
○ Include children (Teenagers are a good go too)

■ Twitter: 4 twitter handles

● Avg. Influence rate (Average of likes, retweets & replies by total number of
followers based on the last 100 tweets)
■ Tik tok
● This is where they have the most engagement out of all media platforms
●

■ Facebook
● Leaders in DEI:
○ Coca-Cola:
● Kaiser Permanente
Due by: June 24th, 2022 5:00 PM EDT:

● Digital Interactive Copy

○ A month and 16 days away

Competition Date:
● JULY 14-17
○ 2 months away

TEAM ROLES:
● Marcus:
● Member 2
● Member 3
● Member 4
 ● Member 5
● Advisor

The idea we want to promote:

● Different groups of people of all ages, ethnicities , and gender identities collaborating as one.

● Art schools a poor at representing different forms of art forom different parts of thee world because of
the lack of diversity in the people they employ.