For your SEO audit question, please share your thoughts as far as you

understand. Below is a brief guide on tools you can use. You are not
limited to these, feel free to use any others you may find on the internet.
The major goals are:

1. Get familiar with the software and know how to interpret data in a way
that allows you to apply it to marketing.
2. Compare competitors strengths and weaknesses to share with the
top management and investors of your bank.

Where you get stuck contact me via email or WhatsApp. All the best!

Free tool for all-round SEO audit:

https://neilpatel.com/seo-analyzer/

Site traffic:

Google Analytics

https://www.similarweb.com/

On-page SEO

Keyword Research

Google Keyword Planner

://chrome.google.com/webstore/detail/keywords-everywhere-
keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en

https://keywordtool.io/
Off-Page SEO

Backlinks

https://ahrefs.com/backlink-checker

Technical SEO

Mobile responsiveness

https://search.google.com/test/mobile-friendly

Site Speed

https://gtmetrix.com/

https://webpagetest.org/

https://developers.google.com/speed/pagespeed/insights/

Brand Visibility

https://trends.google.com/trends/?geo=ZW