DIGITAL PAID ADVERTISING ASSIGNMENT

QUESTION 1:
Define in your own words, the concept of “Digital Paid Advertising” (2 Marks).
QUESTION 2:
Explain the bidding process around the acquisition of Digital Paid Ads (4 Marks).
QUESTION 3:
Explain A: Clicks B: Impressions, as aspects of Digital Paid Ads (5 Marks).
QUESTION 4:
List any 5 different types of Digital Paid Ads (10 Marks).
QUESTION 5:
From your list above, explain any TWO types of Digital Paid Ads (4 Marks).
TOTAL 25 MARKS