Question 1 (4.

00 Point)

Name the 4 components of marketing mix.

a) Product (or Service)

b) Place
c) Price
d) Promotion

Question 2 (4.00 Point)

Name the 4 components of the promotion mix.

a) Advertising
b) Personal selling
c) Sales Promotions
d) Public relations (Media Outreach)

Question 3 (3.00 Point)

What are the 3 levels of a product?

a) Core product
b) Actual product
c) Augmented Product

Question 4 (3.00 Point)

What are the 3 categories of product?

a) Consumer products
b) Industrial products
c) Services
Question 5 (3.00 Point)

Name the 3 objectives of advertising.

a) Informative
b) Persuasive
c) Reminder

Question 6 (5.00 Point)

List down the 5 steps taken during a sales presentation.

a) Diagnosis
b) Customise the presentation
c) Get right to the point
d) Define the problem
e) Unveil the solution

Question 7 (2.00 Point)

What is the objective of a sales promotion?

The objective of sales promotion is to create interest in the products and to

persuade people to buy them. Sales promotion activities are designed to create
demand in the short run, or immediate demand. It aims at encouraging and
persuading new and existing customers to buy the product.

Question 8 (2.00 Point)

What are the 2 methods commonly adopted in a sales promotion campaign?

a) Free sampling
b) Offer price
Question 9 (4.00 Point)

What is PR used for in marketing?

Public relations (PR) is one of the most important tool of marketing. PR can
change the way people think about a product or services and helps in marketing
a product or services. PR assist to market a brand to reach its targeted audience
in a smoother way. A good PR compliments marketing activities as it’s far more
effective than paid advertising.