Photographing cold drinks like cocktails can be challengeing.

 拍摄像鸡尾酒一样的冷饮可以被视作是一项挑战。
There are reflections, melting ice, andcondensation to deal with, not to mention
unforeseen lighting issues and wilting garnishes!
鸡尾酒里那晶莹剔透的冰块儿在我们的一举一动里反射着我们无法预测的各种光的反应 ，
更别说杯子里那些还有点打蔫的装饰了！
Thisphotography guide will take you step-by-step through the process I use
forsetting up, styling, and shooting drinks and cocktails.
这篇拍摄指南就是为你一一解析我是如何设立鸡尾酒的拍摄场景 、造型以及具体拍摄鸡尾
酒饮料的过程。
I’m aphotographer-turned-cocktail-blogger and these are some of my best tips
forcreating beautiful, eye-catching drink photos.
我是从摄影师变成的鸡尾酒博主，并且接下来的内容就是我总结的一些绝佳且夺人眼球的
饮品拍摄小提示。
I should have calledthis ‘how to photograph drinks like a pro – on abudget,’ because
that’s exactlywhat I’m going to show you how to do.
我应该将其称之为“如何像专业人士一样拍摄饮品之预算篇 ”，因为这也确实是我接下来正
准备向你展示的内容。
From budget-friendly equipment recommendations, to hacks like using $3 pieces of
foamboard toreflect or block light, or a $2 bag of ice to get the clear ice look,
thisguide will have you taking gorgeous photos without breaking the bank.
关于“预算友好型”设备的建议是用那些每块 3 美元的泡沫反射板去阻挡光线 ，或者用 2 美
元一包的冰块也能得到清透的冰感 ，本指南意在让大家把钱花在 “刀刃儿 ”上 ，然后借此拍
出绝美的照片。 
Whether you’re abeginner troubleshooting common issues like reflections, or a
seasoned foodphotographer looking to up your game, this guide will give
you actionable tips that you can start using rightnow. 
 无论你是想要解决光线反射等常见问题的初学者，还是一个经验丰富的食物摄影师，这本
指南都是希望可以给你一些具有实际意义且立马可以上手实践的操作方法。
Do I need a DSLR?是否需要一台单眼数位相机呢？
Most of the recommendations here can be applied to creating images with your
phone’s camera, but if you’re serious about improving your drink photos, consider
investing ina consumer-grade DSLR to start.
我们还是更推荐大家可以用手机自带的相机去拍摄，但如果你是想急于提升你拍摄饮品的
能力，还是更建议可以入手一台自身能力范围之内的单眼数位相机。
A professional grade camera isn’t a requirement to take quality photosfor social
media or a blog.
一台专业相机并不是为了给社交媒体或博客拍出高品质照片的。
Just being able to manually adjust your camera’s settings and switch between lenses
arephotography game changers. Check out my beginner equipment
recommendations at the bottom of this post.
只需会调整相机的设置和切换镜头，你就是这场拍摄游戏的快门。大家可以在这篇文章的
最下方查看我对于初级摄影爱好者的设备建议。
There’s a lot totalk about, so let’s start with what I consider thebiggest takeaway. The
secret to taking great photos of cold drinks is that atleast 90% of the work is
donebefore the ice hits the glass
其实要说的东西还是挺多的，那就先从我认为最重要的开始讲起吧！如果你想要拍摄一张
绝佳的冷饮照片，至少 90%的工作得在冰块放进杯子之前就要完成。
Photographing colddrinks requires planning on a different level than shooting food or
hot drinks.So before you dive in and start actually making the drinks, you want to
work through thepre-pour checklist below. It might look like a lot, but it all becomes
secondnature over time.
从拍摄冷饮的照片与拍摄食物或者热饮照片的难易程度上来说，它们是不在一个量级上的
所以，在你真的要准备制作饮料之前，你都得先从头到尾的核对下面的这些清单里的条目
这清单内容虽然看起来很多，但越往后就会变成潜意识。
Ok, so why do so much of the work before hand? The reason this is so important is
because time is not on your side once you pour a colddrink.
  好的。那为什么要事先做这么多工作呢？这是因为一旦你准备开始做一杯冷饮，时间就
有如白驹过隙。
You’llneed to make most of the important decisions about your image ahead of
time,because once the drinks are prepared, you have only minutes to capture them
looking theirbest. 
你所做的所有决定都需要提前在大脑里有所具象，因为饮料一旦开始制作，你就只有短暂
的几分钟去捕捉饮料最好喝的样子。
Cold drinks and freshgarnishes quickly melt and wilt and become wet and sloppy.
Sloppy, wet drinkphotos aren’t very appealing, imo.
冷饮归于常温的速度与其杯沿上新鲜装饰的枯萎速度是一样的迅速，所有的一切看上去湿
漉漉的，而外观湿漉漉的饮料并不吸引人。
This guide is gearedtowards capturing real, cold beverages, rather than staging prop
drinks. 本指南旨在捕捉冷饮最真实的样子，而不只是一杯完美的道具饮料。
Yes, you can use fakeice and room temperature liquids, but unless you’re a pro and
using topof the line artificial ice, your images will likely look artificial, too.
当然，可以借助假冰块和室温饮料去呈现冷饮的样子，但除非你是个专业伪造冰块的高手
要不然拍出的照片还是可以看出来人工痕迹。
Also, there’s somethingvery special about the look of a freshly frosted-over glass, and
that look ishard to fake. More about that when we get into Reflections below!
 此外，那种磨砂杯的外观是有点特别的，就特别在很难伪造的出来。关于这些，接下来我
们会好好介绍一下。
Drinks photography pre-pourchecklist:拍摄饮料的准备清单
·       Initial lighting setup 基本的灯光
·       Glassware & garnish selections 饮料器皿&抉择配饰
·       Camera angle 拍摄角度
·       Refine the lighting 调整灯光
·       Composition & styling 构造&造型
·       Focus & depth of field 焦距&景深
·       Reflections 映像
·       Fill line 填充线
·       Ice 冰块
Lighting for drinks &cocktails 饮料&鸡尾酒的照明
The very first step isto set up (or get set up near) your lighting. 
第一步就是设置拍摄所需的照明灯光。
What kind of light isright for your drink? If you’re working with natural light, find
anarea with a lot of bright, indirect sunlight.
什么样的灯光才适合你的饮料呢？如果你在自然光线下拍摄，就得找一处光线很亮堂的地
方。
This will give you thebest blank canvas to work with. I primarily shoot in what used to
be my diningroom because it has windows on two adjacent walls, letting me get both
natura lback and side lighting at the same time.
这就为你的拍摄提供了最好的背景。我以前是经常在餐厅里拍摄，因为它在两处墙面衔接
的地方设有窗户，这就使我在获得侧面照明光线的同时，也拥有了更加自然的阴影面。
This can be very usefulwhen I want to backlight a drink to give it that glowy look, but
I still needsome fill light to keep the drink from becoming silhouetted.
当我想要背光拍摄一款饮品的时候，这样的场景就会更加非常方便。但仍然还是需要一点
补偿光让饮品的轮廓得以凸显。
Having plenty ofavailable light gives you more options, but one bright window will
give youmore than enough light to make beautiful images.
虽然充足的光线可以为你提供更多的拍摄选择，但一扇透亮的窗户所给予的光线会使得你
的照片更加和谐完美。
My go-to lighting for a basic cocktail photo would be side lighting from a single
window. Placeyour table close to a window to get as much light as possible. 
我拍摄一杯基本款鸡尾酒时的首选光源是单扇窗户所透过的光线，一定要把桌子靠近窗户
以便得到更充足的光线。
Tip: Use a sheer curtain or a diffusion panel to diffuse thesunlight. This will give a soft
look to the shadows and prevent overexposedhighlights.
小提示：可以使用纱质的窗帘或者长方形照片模式让光线进行漫射。然后这样就可以得到
一个柔光的阴影面，并能防止光线过曝。
Studio lighting for drinksphotography 拍摄饮品的工作室灯光
Don’thave access to daylight when you want to shoot your drinks? Thankfully it’s
easier than ever to buy and use photo lights. 
别用日光灯的光线去拍摄饮品，不过好在现在购买拍摄灯光比以往都要容易一些。
When I was in collegefor photography, continuous lights were really not an option for
stillphotography.
当我在大学学习摄影的时候，持续的照明对于静物摄影而言并不是个上上选。
Your options back thenwere strobes or halogen, and halogen lights were hot, heavy
and generallyunpleasant. Strobes are great but they do require a little technical know-
how.
当你选的闪光灯或者卤素灯的时候，要知道卤素灯的光线很热，很重，也让人不适。频闪
灯虽然很不错，但操控它们的确需要一些技术。
Fortunately, LEDcontinuous lighting options are plentiful today, and you can
find inexpensive light kits on Amazon that include softboxes for that diffused,
evenlighting every food photographer loves.
不过，目前 LED 的持续光线可选性非常多，并且你也能在亚马逊上订购到整套便宜的设备，
均匀的光线是每个食物摄影师的心头好。
To use theselights, you simply assemble them, attach the softboxes, and turn them
on. Nofussing, and no learning curve. Start with one light, and get used to
controllingthat key light before adding any additional lighting.
想要使用这些灯就只需简单的组装一下，连接好，然后打开就行。也没有过多需要操心的
事。从单一光线开始学起，在加入任何额外的照明之前，要先习惯控制关键光源。
One light is oftenall you need! Just like using window light, I recommend starting with
yourlight positioned to the side. For a natural look, you can start by angling thelight
so that it’s to the side and above, angled downward (like the sun).
单一光线通常就能满足你的需要！就像使用窗户灯一样，我建议从将灯放在一边开始。为
了有一个更自然的外观，你可以从给光线增加一些角度开始，让它照侧面和上方，（像太
阳一样）向下照。
If you wanta bright white background and a glowy look, you can backlight the image
byplacing the softbox right up against your table and shooting straight into thelight.
如果你想要一个明亮的白色背景和一个闪闪发光的外观，你可以通过把柔光箱放在桌子上
然后放置一个背光，直接迎着光线拍摄。
This will give you aclean, fully back-lit look. Just keep in mind that if this is your only
lightsource, it will be hard to add a lot of props unless they’retransparent, like a
mixing glass or a liquor bottle.
这样做会你提供一个清晰，完全背光的景象。请记住，如果这是你唯一的光源，就会很难
再加别的道具，除非他们都是透明的，例如玻璃杯或者可以装液体的瓶子。
Glassware 玻璃器皿
The next considerationis glassware. What glassis going to work with this lighting and
make the drink look its best? How dodifferent glasses look in this setup?
下一个需要考虑的因素就是玻璃器皿。什么样的器皿和灯光组合起来可以使得饮品更加具
有卖相？玻璃器皿应该怎么放置才能看起来与众不同？
The right type of glass depends on the specificcocktail or drink you’re making, but
beyond glasswareshapes, consider: the volume of the glass, its design, its height, and
how itwill look adjacent to any other props you’re including. 
所谓正确的玻璃器皿就取决于你所做的特典鸡尾酒或者其他饮品，但除了玻璃器皿形状之
外要考虑的是：器皿的容量，设计，高度，还有你选的器皿与你场景内其他道具是否相得
益彰
Consider scale 考虑比例
For example, if youplan to shoot your drink next to a liquor bottle, think about how
both elementswill be arranged in the frame. Will you be able to get a good angle of
theglass if you have to also include a very tall bottle?
举个例子，如果你打算在酒瓶旁边拍摄，想一想该如何在框架中排列这两个元素呢？如果
你现有的场景里需要有一个高的瓶子，你是不是能选取一个最好的拍摄角度呢？
Maybe a longstemmed glass would be a good choice, to balance the height of the
bottle. Thisis an example of considering scale when composing your shot.
也许长柄玻璃杯是一个不错的选择，这样就可以平衡掉这个很高的瓶子的高度。这就是你
在拍摄构图时需要考虑比例的一个示例。
Find the bestangle 
寻找一个绝佳的角度

In addition to scale,think about the best angle for your photograph.

除了比例之外，还要考虑照片的最佳角度。
Drinks often look bestat a natural, 45 degree angle, as if you were seated at a table
and viewing thedrink in front of you. They also look great photographed head-on, at
tablelevel (so that the glass sits on the horizon line), and its shape is not distorted in
any way. 
45 度角是拍摄饮料最自然的一个角度，就像你坐在桌前看着桌上的饮料。它们在桌面上正
面拍摄时看起来很棒（因此玻璃位于水平线上），并且也不会失真。
it’s prettyeasy to see that the table level angle is my favorite for capturing
cocktails.What can I say, I love to showcase the beauty of the glassware!
这就很容易看出，桌面平整的角度是我最喜欢的拍鸡尾酒的角度。我该怎么和你们说我有
多喜欢展示玻璃的美。
There’s anelegance and simple beauty to drinks photographed from this angle. And if
youwant to add more drama, shoot from just below this level. The from-below angleis
especially effective with long stemmed glasses, coupes, martini glasses, andanything
with a garnish that rises high above the drink. 
从这个角度拍摄的饮料该有多美！ 如果你想再多一些戏剧性场面，最好是低于这个角度拍
这个拍摄方法适用于任何高于任何长柄玻璃杯、马提尼酒杯等饮料杯的装饰物特别有效。
It can also bereally fun to shoot top down, making the drink part of a flat lay.
Experimentand don’tbe afraid to try something unexpected.
俯拍也很有意思，让饮料和桌面的平整相辅相成。试一试，不要害怕尝试一些意想不到的
事情。
Just make sure totest the angle so that you know what will look best before you start
yourdrinks. Now, grab your props and start setting up the shot. 
只要确保角度没问题，在你喝之前你就会知道饮料什么样子看起来的最好。现在，拿起你
的道具，开始设置镜头。
Compose the image  图像的构成
Use a tripod to compose your picture. You can always gowithout the tripod when it’s
time to shoot, but I highly recommendusing one when you’re getting setup. Objects
and theirplacement will look very different in person vs. through the viewfinder or
onan LCD screen. 
用三脚架构图。在拍摄时，你可以不用三脚架，但我强烈建议你拍前用三脚架看看置景。
物体及摆放位置可以与取景器或 LCD 屏幕上的物体摆放位置看起来非常不同。
Prep garnishes inadvance  提前预备好装饰品
Stage your compositionwith empty glasses in order to align your props in advance.
Next, create your garnishes. That’sright, you’ll want to do this first.
用空杯去展示你的构图，以便提前对齐你的道具。接下来就可以发挥创造一下你的装饰了
没错，你得先做了这个事。
The reason forpreparing the garnishes before the drinks is so that you can place them
in theframe and assess how they’ll look in the final photo.
在做饮料之前准备装饰的原因是因为这样你就可以提前取景框里，而且还能仔细考虑它们
在成片里最终的样子。
Many times I’ve thought I wouldgarnish one way and after seeing it on the glass in
the photo, I’ve realized it just didn’t look good. Takeyour time to ensure that the
garnish looks it’s best.
很多时候，我以为我都会用一种方式来装饰，但在看到照片中的杯子后，我发现它看起来
并不好看。还是得花点时间确保装饰是好看的。
Experiment withdifferent sizes or shapes. Maybe a small sprig of mint looks prettier in
oneshot, and a large bouquet looks better in another.
尝试不同的大小或形状。也许这次拍摄中的一小枝薄荷就能使照片看起来更好，而在其他
拍摄场景中，一大束的可能看起来会更好。
Also think aboutthe angle of the garnish relative to your camera angle. Position the
garnish sothat it faces the camera and looks natural.
还要考虑装饰和相机拍摄的角度，装饰品摆放的位置要面向镜头，这样看起来会很自然。
Every drinkpresentation is a little different depending on the glass, colors,
cameraangle, and focus.
每种饮料的呈现都会根据用的杯子啊，色彩啊，相机角度和对焦而有所不同。
It takes a little practice to make gorgeouscitrus peel garnishes, but they can really
help a cocktail photo shine. Nomatter your skill level, you can make beautiful
garnishes!
Adjust and control yourlighting 
做好一杯用橙皮做装饰的饮料是需要一些练习的，但这些练习确实也会让这杯饮料熠熠生
辉。无论你是什么水准，你都能准备一份精美的装饰。
调试和控制你的光线
Now you can begin to manipulate the light. Position awhite reflector or a piece of
white foam board across from the window or singlephoto light, bouncing the light
back onto your drink.
现在你可以开始光调整线了。将打光板或者一块白色泡沫板放在窗户或者单光灯对面，可
以给你的饮品适当的补光。
This will help tofill in any areas that were too dark or in shadow. You can adjust the
positionof the fill card to bounce more light onto the side or the front of the glass.
这将有助于给太暗或阴影区域补光。您可以调整需要补光的位置，这样会给杯子的侧面或
正面补到更多的光。
Pro tip: welldefined edges on both sides of your glass/drink willhelp it stand out from
the background. 专业提示：饮料杯两侧清晰的边缘有助于它从背景中脱颖而出。
When shooting ondarker backgrounds, it can be helpful to use white reflectors to
brighten theedge farthest from the light.
当拍摄背景有点昏暗时，用打光板同样可以将拍摄物品的每个角落都补到光。
When shooting on abright white background, it’s sometimes helpful to use a piece of
black board, alsoknown as a black flag. This can prevent the edges of the glass from
fading intothe background, which is a very common issue with drink photos. 
在光线明亮的背景拍摄时，有时用一块黑板（也称为黑旗）也会很有帮助。这可以防止杯
子边缘和背景融为一体，这同样也是拍摄饮品时一些非常常见的问题。
Having a fewpieces of white and black foamboard on hand will allow you to do A
LOT withnatural or studio lighting.
手上能有一些白色和黑色的泡沫板，可以让你利用自然光或工作室照明光线做很多事情。
I often uselightstands and clamps with my reflectors and black flags so that I
canprecisely position them to bounce or block light.
我经常用打光板和黑旗的灯架和夹子，以便我可以精确地摆好它们增加补光。
One key way I dothis for my dark and moody images is to angle a black card to the
side of mysoftbox (or window) to block light from hitting my backdrop. This helps
give mea solid black background.
我为黑暗和阴郁的图像所做的一个关键方法是将黑卡倾斜放柔光箱（或窗户）的侧面，这
样就能阻挡住背景的光线。这可以给我提供一个纯黑的背景。
Hard light 强光
Tip: If you find thatyou often have harsh, direct sunlight from your window to your
shootingsurface, go with it! This is called hardlight and it canmake for some gorgeous
cocktail photos with pretty shadows and reflections.
小提示：如果你经常发现你的窗户有直射阳光打到你拍摄的表面，用起来。这个就是强光
他可以用于拍摄一些需要绝美阴影和反射的鸡尾酒饮品。
What makes hard light achallenge is dark shadows and overexposed highlights. To
make sure your photosare successful, be sure to expose for the lightest area of the
photo.
强光富有挑战性的点在暗影和过曝，为了确保拍照成功，一定要确认曝光在照片里最亮的
地方。
This means you will beunderexposing the darker areas of the photo, but you’ll beable
to adjust those areas when you edit the photos later.
这意味着你将无法充分曝光照片的较暗区域，但您可以在后期编辑照片时调整照片里的这
些区域。
If you expose forthe mid-tones or shadows, you’ll end up with blown out, completely
white highlightsthat you won’t be able to correct in post.
如果你要曝光的是中调或阴影部分，这样只会过度曝光，而且后期也无法纠正。
If you’reskilled with photo editing, you can shoot two exposures, one for
thehighlights, and one for the shadows, and stitch them together in photoshop
orphoto editing apps. 
Now that your lighting,glass, and garnish are coming together, it’s time for styling. 
Styling &storytelling 造型&讲故事
如果你被照片后期处理而困扰，那你可以选择两种类型的曝光。一个高光，一个阴影，然
后用 PS 或者其他图像处理软件将它们两个叠在一起。
现在，你的照明和杯子和装饰品就可以摆在一起了，是时候给他们摆摆造型了。
Prop styling helps yourphotos tell a story. Maybe a mixing glass and a bright red
liquor bottle can beseen in the background. There’s an orange in the foreground,
missing aswath of peel.
道具的造型有助于帮你的照片增添故事性。也许在背景里可以看到一个调酒杯、一个红色
的酒瓶，在前景里放个橙子，或者一片橙子皮。
These clues might helptell a classic cocktail lover that the red cocktail in the photo is
a Negroni.This is a straightforward example, but you can tell other stories, too. 
这些提示可能可以帮到一个经典鸡尾酒的爱好者，照片里那一杯红色的鸡尾酒是内格罗尼
酒。这就是个直接的例子，但你也可以讲点别的故事。
I love to stylewith natural elements like plants and flowers. The types of plants might
tellthe story of the time of year. Fresh fruits give us a clue about flavors.
我喜欢用植物和花卉等自然元素来造型。不同的植物种类可能会讲述的也是一年中不同的
时间。新鲜水果就给我们提供了有关饮料口味的线索。
Tools tell us howthe drink is made. Subtle, small details can say a lot, so don’t think
you need to usea lot of props. I like to start with several props and then edit
aggressivelyuntil only what is absolutely necessary is left.
工具是为了告诉我们饮料是如何制作的。小细节也可以说明很多，所以你其实也用不到很
多道具，我喜欢从几个道具开始介绍，然后后期再积极地编辑，直到画面上只剩下绝对必
要的东西。
You want toprovide enough visual interest to keep someone looking at your image
withoutgoing too far and turning it into visual clutter. Some of my very
favoritecocktail photos have the simplest, most pared down styling. Less really
ismore. 
能提供足够多的视觉点就不会让看你照片的人视觉产生混乱，我最喜欢的一些鸡尾巴照片
具有最简单，最精简的样式。少了真的更多。
Rule of odds 奇数规则
When choosing props orthe number of drinks in the frame, try an odd number, like 3
or 5. An oddnumber of elements is often more visually appealing than an even
number.Arranging objects into triangular shapes cam help guide the viewer’s
eyethrough the frame. 
在选择道具或需要取景的饮料数量时，请尝试奇数，如 3 或 5。奇数个元素通常比偶数个
元素更具视觉吸引力。将对象排列成三角形有助于引导观众对于框架的浏览。
Elements ofcomposition 构成元素
When arranging yourprops and your glass(es) in the frame, there are a few things to
keep in mindto make a great composition. First, be sure to consider the full space of
theframe (the foreground, background, top and bottom, etc) rather thanhyperfocusing
on the area where the drink is located.
当你在取景框中安排你的道具和各种各样的杯子时，如果你想要有一个上好的构图，你就
需要牢记以下事项。首先，一定要考虑取景的完整空间（前景，背景，顶部和底部等），
而不是过度关注饮料所在的区域。
White space 留白
Be conscious of theareas where there’s visual movement and make sure to leave
areasof whitespace (emptyspaces) for breathing room. The spaces where you
don’tplace props are just as important as the areas you do!
注意有视觉运动的区域，并确保给照片留有留白（空余空间）作为余地。你不放置道具的
空间和你放置道具的区域一样重要！
Also make sure that youleave enough room around the edges of the frame for any
cropping you might needto do later. Be aware of bottle labels placed along the edge
of the frame. Ifvisible text is cut off, make sure it’s intentional.
你还要确保在框架边缘周围留出足够的空间，以便后期可能需要裁剪。请注意瓶子标签放
置在取景框的边缘。如果瓶身标签上的文字内容是被截断的话，那一定是有目的性的。
Create movement 创造动态路径
Use the shapes of yourprops to create a sense of movement around the frame.
Curved objects near the edges of the photo can help to frame the drink, encouraging
the viewer’seyes to end up there. In addition to framing your main subject,
experiment with leading lines. 
在取景框周围利用道具创造出一个动态的感觉，就像在照片里用一些有曲线形状的物品，
使用 props 的形状在框架周围创造一种运动感，这样对饮品的构图会有所提升，而且看图
的人眼神也会流连忘返。除了你的构图主题外，还可以尝试使用引导线。
Leading lines 引导线
Leading lines arevisual elements that point or lead to the main subject. It could be as
simpleas a bar spoon in the foreground pointing towards the drink in the center
ofthe frame.
引导线是对主题的视觉元素的特写。它可以像前景中的酒吧勺子一样，只是简单的朝着取
景框里的饮料方向摆着就好。
These visual elementsmake for great photos because they tell our eyes where to
look. Create a path for the viewer’s eyes to follow around the frame.
这些视觉元素之所以能拍出很棒的照片，是因为图片里的引导线指引着我们的眼睛该看哪
里。给了看照片的人得眼睛一条方便观察照片取景的路径。
Colors andcontrast 色彩和反差
A frustrating part ofphotographing drinks is dealing with sometimes less than
beautiful colors. Manyfantastic drinks are brown, which can be a tough color to make
shine.
在拍摄饮料时，拍不出那么美丽的颜色时是很难过的一件事。许多美味的饮料颜色都是棕
色的，棕色看上去是一种很难碰撞出闪光点的颜色。
I love to use some back lighting whenever I have a brown cocktail toshoot. When a
drink like an Old Fashioned is illuminated from behind, the dullbrown becomes a
beautiful golden or bronze color. 
我喜欢拍棕色鸡尾酒时会用背光。当像老式饮料从后面被照亮时，沉闷的棕色会变成美丽
的金色或古铜色。
Another elementthat can help less colorful drinks to look their best is to use pops of
colorin the garnish or props. I try to avoid having my drink and garnish be the
samecolor or the same tone. 
另一个让颜色单一的饮料看起来还不错的点就是选一些流行颜色的装饰或道具。我尽量避
免饮料和装饰是相同的颜色或色调。
Having contrastbetween lighter and darker within the drink will make a big
difference.Contrasting a drink’s color with the color of background elements can
alsohelp it stand out.
有明暗对比的饮料会有所不同，把饮料的颜色与背景元素的颜色进行对比也能帮它脱颖而
出。
For example, apurple drink surrounded by lots of greenery will stand out a lot more
than apurple drink surrounded by purple flowers.
例如，被许多绿色植物包围的紫色饮料会比被紫色花朵包围的紫色饮料更突出一些。
Rule of thirds 三分构图法
The rule of thirdssounds fancy but it’s just a composition principle that divides
theimage into thirds, both vertically and horizontally. The places where thoselines
meet make for visually pleasing spaces to place your subject. Most DSLRsand even
iPhone cameras have a grid option on the display.
三分构图法听起来很高级，但它只是一种将图像分成三部分的构图原则，无论是将图像垂
直分三份还是水平分三份。这些线相交的地方为你照片的主题提供了视觉上的舒适。为大
多数数码单反相机甚至 iPhone 相机在显示屏上都有一个网格的选项。
The rule of thirds is ahelpful tool when composing an image, but it’s by no means
acarved-in-stone rule. Compose your elements in the way that you find
mostappealing
当你准备拍照构图时，三分构图法是一个有用的工具，但它绝不是一个死板的法则。按你
认为最吸引眼球的方式安排就好。
I often use the rule of thirds when deciding where to place mygarnish within a photo.
Also consider the aspectratio you’re working with. What’s the end purpose for this
photo? 我通常在决定摆放装饰的时候会用三分构图法，还要考虑你要拍的部分。这张照片
的最终目的是什么？
If the answer is Instagram, makesure that your composition will still make sense
when cropped to 3:4 or 1:1. Idon’t recommend cropping to square, if you can help
it.The 3:4 ratio gives you much more space to work with and a larger image
onInstagram. 
如果你用的是 Instagram，就用 3：4 或 1：1 的裁剪比例。你如果没办法处理，我不建议
裁剪成正方形。3：4 的比例为您提供了更多的编辑空间，并而且可以在 Instagram 上发
一张更大的照片。
Now that you’ve maneuvered throughlighting, styling, and composition, decide on
your focus and consider the depthof field you’ll want to use. 
现在，您已经学习了照明、样式和构图，现在你就需要确认你想要的焦点和景深。
Depth of field 景深
Depth of field refersto how much of your image is in focus. A shallow depth of field
means thatthere’s a limited area of the picture in focus. A deep depth of fieldmeans
that a lot of the photo is sharp. 景深是指图像的焦点数量。浅景深意味着对焦图像的有
限区域。深景深意味着很多照片都很清晰。
Deep depth of field isgreat for landscape images or flat lays, where you want
everything to beequally sharp. But often when photographing cocktails, a shallow
depth of fieldmakes for a better image with a more clear focal point.
景深非常适合拍一些清晰的风景图像或平面。但通常，在拍摄鸡尾酒时，浅景深会形成更
好的图像和更清晰的焦点。
Most of the time, Ilike to make my drink and garnish the sharp focus of the image,
and leteverything else slide into a comfortably hazy zone.
大多数时候，我喜欢让我的饮料和装饰有具体清晰的焦点，让其他东西静静的摆在一个舒
适的朦胧区域。
However, when Itake action shots like pouring a drink and I want to be sure that the
liquid isin focus, I will use a deeper depth of field. 
但是，当拍摄动作镜头时，比如倒饮料，我想确保饮料是对焦的，我就会使用更深的景深。
Aim for a deepdepth of field when shooting anything top down, like a flat lay.
在自上而下拍摄任何东西时，盯紧一个更深的视野， 就像平躺一样。
If you’re a new photographer,don’t be intimidated by depth of field. It’s easy to
manipulate if you have a manual camera.
如果你是新手摄影师，请不要被景深吓到。如果你有台手动调试的相机，那就很容易操作
了。
Simply set thecamera’saperture to its widest setting (lowest number f stop), and then
increase or decrease the shutter speed until the light meter indicates a proper
exposure.
只需将相机的光圈设置为其最宽的值（最低数字 f 档），然后增加或降低快门速度，直到
测光表显示出一个合适的曝光。
Capture thatimage, then adjust the f-stop to a much higher number (thereby making
thecamera’s aperture smaller, and letting less light in).
拍照，然后将光圈调到更高的数字（从而使摄像机的光圈变小，并让更少的光线透入）。
Adjust your shutterspeed again and capture a second image. You’ll see that the first
picturehas wide areas out of focus, while the second image has much more of
thecomposition in focus.
再次调整快门速度并拍摄第二张照片。您将看到第一张图片有很宽的区域失焦，而第二张
图片的对焦区域就要多得多。
Managing reflections 处理反射
One of the hardestparts of photographing drinks is dealing with reflections. A pesky
glare canreally disrupt the photo and detract from your gorgeous drink. Luckily,
thereare three primary things you can do to eliminate unappealing reflections:
拍摄饮料最困难的部分之一就是处理反射。晕光是会破坏并且给照片减分的。但好在这里
有三种方法可以消除这些反射。
Adjust your lighting 调试你的光线
If you have any lightat all to the front or sides of your glassware, you will likely have
somereflections. Using only backlighting will eradicate most reflections, and itcan also
give drinks a gorgeous glowy look.
如果你杯子的正面或侧面有一点光线，都可能会有一些反射。用背光可以消除大多数的光
线反射，而且这样还可以让饮品的外观看起来非常光亮。
However, it’s notpractical for every drink or every shoot. Instead, try lighting to the
side butjust slightly back. This can help minimize some of the reflections.
但是，对于每种饮料或每次的拍摄来说，这都是不切实际的。相反，尝试着把照明摆到边
儿上，稍微向后再挪挪，这样会最大限度地减少光线的反射。
Photograph in the “window of fog”在“雾窗”里拍摄
The next step toavoiding reflections is to use that frosty liquid to your advantage. A
minuteor so after a cold drink is poured into a glass, the exterior becomes
coveredwith a light layer of condensation.
避免反射的下一步是利用这种冻结的液体来充当你的优势。一分钟之内或立马将冷饮倒入
杯中，杯壁就会立马覆盖一层轻微的冷凝水。
At this point, it’sessentially like a light fog over the glass, completely eliminating
unwanted reflections. How longthis translucent layer lasts can vary wildly depending
on temperaturevariables, but it’s often very short lived. I call this brief timethe
“window of fog.” 
在这一点上，它就像杯子的光雾一样，完全消除了不必要的反射。这个半透明层的持续时
间可能因温度变化而有很大差异，但它的留存的时间通常很短。我把这段留存的时间称为
“雾窗”。
Over time, as thedrink warms in a glass without ice (like a coupe glass), the
condensation willevaporate and you’ll have all those pesky reflections again.
随着时间的流逝，当饮料在杯子里开始融化，（比如蝶形杯），饮料发生冷凝后就会蒸发
然后那些讨厌的光线反射会再次出现。
In a glass filledwith ice, the condensation will continue to build, it will bead up and
becomelarger droplets. Those droplets will eventually run down the glass,
leavingstreaks behind them.
在满冰的饮料杯中，冷凝的现象持续积聚，他们会变成一颗水珠，而这些水珠最后会从杯
子边留下来，留下痕迹。
The areas wherethe condensation has dripped are then prone to glaring reflections. In
myopinion, not cute. I try to do all of my shooting during the “window of fog”, when
the drink and the glass both look pristine.
然后，产生过冷凝水珠的区域容易产生刺眼的反射。依我看，这并不是好事。我之前有借
助过雾窗去拍摄所有的照片，这样拍摄看起来都还是原来的样子。
Some people like the look of beaded up condensation on a glass. If that’s you, you
can re-create the look by mixing equal parts water andglycerine in a spray bottle.
Mist on the glass (or props like fruit) and itwill stay put a lot longer than real
condensation. 
有些人喜欢杯壁上凝结的水珠。如果你也喜欢，你可以在喷瓶里混合等量的水和甘油去实
现。按我这样做的话，杯壁（或水果表面）的雾气会比真的冷凝的水珠留存的时间更久一
点。
Use a polarizing filter 使用滤镜
Polarizing filters areinexpensive lens filters that reduce glare. It’s a fantastic toolthat
any food photographer should have in their kit.
物美价廉的偏振滤光片是可以减少眩光的补偿镜片之一。这是一个很棒的工具，棒到任何
一个食物摄影师都应该在他们的工具包中准备一个。
To use the filter, yousimply screw it onto your camera’s lens and slide it arounduntil
it’s properly oriented. Aim your camera at yourglass and as you turn the filter, you’ll
be able to seethe reflections shift.
想用滤镜的话，你只需把它正确的拧到相机的镜头上。将相机对准饮料杯子，然后当你调
整滤镜的时候，你就能看到光线反射的变化。
Polarizing filters candramatically reduce bright reflections on things like liquor bottles.
I alsolike to use mine to tone down any reflections on my glass above the fill line.
Consider your fill line
偏振滤光片可以最大程度的减少饮料杯所折射的光线，就可以考虑用刻度线来淡化这种反
射。
The fill line is theplace where the liquid in the glass stops. Think of it as how full or
emptyyour glass is.
刻度线就是杯内饮料的最高点，以这个为标准去衡量你杯内盛装饮料的程度。
An appropriate fillline for most drinks (aside from wine) is about an eighth or a
quarter of aninch from the rim of the glass.
对于大多数饮料（葡萄酒除外）来说，杯子最合适的刻度是距离杯子边缘约八分之一或四
分之一的地方。
However, if we’retrying to avoid reflections and we want to use that window of fog to
ouradvantage, it’s a good idea to aim for a pretty highfill. 
但如果我们试图避免这种光线，我们就需要利用窗户的朦胧感，而且趁早定好饮料所需填
充的刻度是个相当好的办法。
Otherwise, there willbe stark white reflections just above that fill line. In addition to
helpingavoid reflections, a nice high fill line makes a drink look better (even if
it’sperhaps not very practical in reality!) 
否则，在该标线上方就会有一道明显的光线，除了避免这种光线以外，一个好的刻度标准
也会让饮料看起来更好一些！（即使它在现实中不是很实用！）
Remember at thebeginning how I said to keep volume in mind when choosing
glassware? This iswhy.
还记得一开始时我说一定要记住你选的杯子的容量，这就是原因。
You want to makesure that the drink you’re making will fit properly in the glass you
pick, andnot leave an excessive space above the fill line. Areal-life glass half full will
always look half empty in a photo. 
你要确保你做的饮料的量能正好合适你所选的饮料杯，也不要过度留白，并且半满的饮料
也会让看到的人觉得照片有一半空荡荡的。
Quality and quantity of ice 冰块的品质
Let’stalk about ice. Prior to diving into the world of craft cocktails, I had noidea just
how critical ice is to drinks of all kinds.
现在，我们来聊聊冰块这个事。在进入精酿鸡尾酒的世界之前，我根本不知道冰对各种饮
料的重要性。
When taking drinkphotos that require ice in the glass, like iced tea, be sure that
you fill the glass to the brim with ice. Not onlydoes this make for better drinks in
general, but the drinks will look so muchbetter too.
当拍摄饮品需要饮料杯里有冰块时，就比如冰茶，务必得将饮料杯内装满冰块。这样饮料
单看起来都不一样了。
A drink photo thatshows a few ice cubes floating near the top and none below tends
to look sadand watered down, like it’s sat around too long and melted.
饮料照片里如果可以看到只有面儿上浮着的碎冰，并且杯底下面空空荡荡的就很糟糕，好
像这杯饮料已经放了太久，都化了。
Instead, aim tofill the glass fully with ice so that when you add your liquids and some
of theice melts, there will still be enough to visually fill the glass.
反而往满杯的冰块里倒饮料时，虽然有冰块在融化，但饮料杯内满杯冰的构造在视觉上也
不会有任何空缺。
A small detaillike this can make a big difference with how your photos look and feel.
Yourdrinks will also be colder and less watered down.
像这样的小细节可以对照片的观感产生很大的影响，而你的饮料也会看起来更清凉，且不
会那么的寡淡。
Chances are, ifyou’rereading this, you care enough about how your drinks look that
you might eveninvest in it a little.
如果你有机会读到这个指南，而且你也足够关心你饮料的卖相，你可能会投资一些。
If there was onething I would tell a beginner to invest in first, it would be a $2 bag
ofclear ice from a convenience store.
如果只能和初学者说一件事情，那我一定要先告诉他们的是便利店里一袋 2 美元的冰。
Seriously – having clear, or evenjust mostly clear ice pieces will instantly elevate your
drink photos. If youcan make your own clear block ice and cut it, that’spro level.
说真的，拥有干净、甚至大部分是透明的冰块都会立即提升你饮品照片的质感。如果你能
自制出透明的冰块，还能任意切割冰块，那照片拍出来绝对是大师级别了。
But even justusing bagged ice that is not the awful pure white cubes from your
freezer orice maker will make your images shine.
但哪怕只是使用袋装冰块，而不是你冰箱里的冰块，都会让你拍摄的照片更加有质感。
As an aside,making your own clear ice at home is actually very simple, and there are
avariety of products these days that make it easier than ever.
顺便说一句，在家制作自己的透明冰实际上非常简单，如今有各种各样的机器就可以轻而
易举的制冰。
To recap: use plenty ofice and make sure it’s nice looking ice. Avoid pure white ice
maker cubesthat make your photos look amateur. Grab a $2 bag of ice to give your
drinks aninstantly elevated look. 
 回顾：用大量的冰块，而且这些冰块都得是“好看”的冰块！别用透白的冰块！那只会让
你的照片看起来很业余。你只需要买一袋 2 美元的冰块就能让你的饮料看起来非常高端大
气上档次。
Bringing it all together forthe perfect drink photo
将它们全部结合到一起，就能拍出完美的饮料照片
You made it! If you’vestuck with me this far, you deserve that cocktail. This guide has
gone throughthe most important elements of drink photography, from lighting to
styling andhow to get rid of those dreaded reflections.
你做到啦！如果你到目前为止都和我一起尝试了每一步，那你就值得喝杯鸡尾酒。本指南
介绍了拍摄中最重饮料中最重要的元素，从照明到造型以及如何摆脱那些“死亡”光线。
I hope these tips helpyou take better photos and get more creative when shooting
drinks.
我希望这些提示可以帮助大家拍出更好的照片，并且在拍饮品的时候可以更独具匠心。
Next up, I’ll besharing a guide to drink photography techniques, including how to
freeze actionlike in the images below, how to capture splash shots and lighting
setups withbehind the scenes photos.
 接下来，我将会和大家分享一些关于拍摄饮品的拍摄设备，包括怎样定格照片里的动作、
如何捕捉液体飞溅的镜头，还有灯光如何放置才能与背景融为一体。