Task 1 Analysis
Method Advantages
Interviews (Face-to- Face to face interview allow for more in-
face) depth data collection and
comprehensive understanding. Body
language and facial expressions are
more clearly identified and understood
as the face to face interviews. Interview
length can be considerably longer since
the participant has a greater
commitment to participate and then,
stimulus material and visual aids can be
used to support the interview.
Observation This is a method of gathering
information by noticing and observing
the people, events, and objects. The
analyst visits the organization to
observe the working of current system
and understands the requirements of
the system. It is a direct method for
gleaning information.
It is useful in situation where
authenticity of data collected is in
question or when complexity of certain
aspects of system prevents clear
explanation by end-users.
It produces more accurate and reliable
data.
It produces all the aspect of
documentation that are incomplete and
outdated.
Documentation If data were to be collected for the
Sampling entire population, the cost will be quite
high. A sample is a small proportion of
a population. So, the cost will be lower
Disadvantages
Interviews are more time
consuming to recruit and
conduct. Cost is a major
drawback to face-to-face
interviews. We need an
employee to do the interview.
This means that staff costs will
be incurred initially. A result of
timing and travel, Face to Face
interviews can be expensive.
It is true that market research
can highlight important evidence
for many market behaviors. It
removes a lot of reaction bias,
but it works. It can reduce the
victim of other biases caused by
the observer's own bias. A
researcher's subjects include
self-discovery situations:
weather; The researcher's
subconscious about everything,
such as the viewer's comfort,
can change the way analytical
expressions are expressed. In
addition, the findings do not
reflect the client's thought
processes; They provide a
strong representation of the
market (like questionnaires and
surveys).
Chances of bias-The serious
limitation of the sampling
method is that it involves biased
selection and thereby leads us
 if data is collected for a sample of
population which is a big advantage.
Use of sampling takes less time also. It
consumes less time than census
technique. Tabulation, analysis etc.,
take much less time in the case of a
sample than in the case of a population.
Having drawn a sample and computed
the desired descriptive statistics, it is
possible to determine the stability of the
obtained sample value. A sample
represents the population from which it
is drawn. It permits a high degree of
accuracy due to a limited area of
operations. Moreover, careful execution
of field work is possible. Ultimately, the
results of sampling studies turn out to
be sufficiently accurate.
Questionnaires (Paper This method is used by analyst to
and email) gather information about various issues
of system from large number of
persons.
Open-ended Questionnaires that
consists of questions that can be easily
and correctly interpreted. They can
explore a problem and lead to a specific
direction of answer.
Closed-ended Questionnaires that
consists of questions that are used
when the systems analyst effectively
lists all possible responses, which are
mutually exclusive.
It is very effective in surveying interests,
attitudes, feelings, and beliefs of users
which are not co-located.
It is useful in situation to know what
proportion of a given group approves or
disapproves of a particular feature of
the proposed system.
It is useful to determine the overall
opinion before giving any specific
direction to the system project.
It is more reliable and provides high
confidentiality of honest responses.
It is appropriate for electing factual
information and for statistical data
collection which can be emailed and
sent by post.
to draw erroneous conclusions.
Bias arises when the method of
selection of sample employed is
faulty. Relatively small samples
properly selected may be much
more reliable than large
samples poorly selected.
Difficulties in selecting a truly
representative sample-
Difficulties in selecting a truly
representative sample produces
reliable and accurate results
only when they are
representative of the whole
group. Selection of a truly
representative sample is difficult
when the phenomena under
study are of a complex nature.
Selecting good samples is
difficult.
Unreliability
The information collected
through the questionnaire
cannot be considered as rigid or
solid. If the subject is thought to
be misleading or giving an
inappropriate or endless
response to a question, It should
be unlikely that such a reaction
would be combined. On the
contrary, At a meeting It is
possible to answer the
questions for further
explanation.
Incomplete Individual Entries
Most regular respondents do
not complete the survey
structure effectively. Sometimes
they leave too many questions
or fill in, making it undeniably
difficult for the agent to follow
these responses. In addition,
language problems; There may
be problems with question
acronyms and vocabulary. Each
of them worsens the riddle.
 Questionnaire methods are inexpensive that is one of the most affordable ways to gather
quantitative data. They are practical way to gather data and offer a quick way to get results.
Questionnaires and surveys allow you to gather information from a large audience. When data
has been quantified, it can be used to compare and contrast other research and may be used to
measure change. This makes monthly or yearly questionnaires more and more valuable over
time. Most survey and questionnaire providers are quantitative in nature and allow easy analysis
of results. One of the biggest advantages is being able to ask as many questions as you like. Of
course, it benefits the marketer to keep each individual questionnaire short, since respondents
may find a long questionnaire frustrating. So thus, Questionnaire method is recommended and
choice this mehod.