PR MODULE 10

PR MODULE 11

5.1

1. What makes statistics so important in quantitative research?

Quantitative research is the collection and analysis of data to understand phenomena. Sample data is used to generalize or predictions
about a population. In quantitative research, statistics are significant. It can be used to investigate and interpret numerical data.
Statistics can help you understand a topic more thoroughly. The application of reliable findings, as well as the efficient presentation of
results, all benefit from statistical capability.

2. What role does statistics play in quantitative research?

Quantitative research entails gathering data and applying statistical methods to extract useful information from it. Statistical analysis can
assist a researcher extract information from data. It plays an important role in determining a country's current position in terms of per
capita income, unemployment, population growth rate, housing, education, and medical facilities etc.

3. judging the research you are currently, conducting, what statistical method would you possibly use? Why?

When population data is limited, descriptive statistics are the best approach because they ensure accuracy. However, when solving
complex problems that affect a huge population, this method won’t work. That is why, in our study, we will use inferential statistics to
draw conclusions about an entire population by looking at only a sample of the population.
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Data Collection Tool Strengths
 Many people can be tested quickly.
 It is handy since the researcher does not need to
be present because the responses can be mailed
to the respondent, giving them time to ponder
their options.
 Used to gather large amounts of information on
Questionnaire what people think and do.
 Specific conclusions are provided.
 It's versatile and may be employed in a variety of
Experiment scenarios.
 Provides high accuracy.
Observation  Less cooperation of the respondent is needed.
 Interviews that are unstructured and informal
may inspire more candid responses.
Interviews  In clinical psychology, paying more attention to
an individual's point of view is critical.
 It has a high level of reliability since it follows a
set of procedures that can be duplicated.
Content analysis  It is a primary source of media research and can
be based on words, images, or sounds.
Weaknesses
 People say what they think looks good.
 If a researcher is present, the answers may be
influenced. Furthermore, postal surveys have a poor
response rate.
 People may not tell the truth, especially when it
comes to sensitive topics like sexual activity.
 There is no genuine explanation given.
 Can create situations that are not realistic.
 Time-consuming.
 The observer or researcher may have their insight of
right and wrong regarding specific events.
 Possible interviewer effects. For example, people
affected by attractiveness of interviewer.
 Time-consuming, expensive.
 The researcher can ignore the context in which the
words are employed.
 It is not regarded as a valid method for complicated
textual analysis on its own.
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