COMERCIO INTERNACIONAL Y ADUANAS

INTRODUCCION A LA MERCADOTECNIA

DARIO DE LA CERDE DENEGRI

EASSY OF THE MOVIE

CIA2-BIS

1C

MARIA EDL CARMEN IRUEGAS GARZA- 223056

Piedras Negras, Coah.

 The whole film is Marketing 3.0 because it is focusing on environmental awareness so that
the viewer can see it.

The branding of the "O'HARE" water bottles (which appear in the first scene, minute 1:37) is
marketing 1.0 because it is only focusing on the product.

In my point of view I think that the city of "THNEEDVILLE" is a type of Marketing 2.0 because
it wants to reach the viewer, it talks about the feeling, which provokes to live in
THNEEDVILLE, and in a way that makes the public emotions to like to live there.

At minute 4:30 appears a "Super Plane" with a special phrase that says "It Really Flies" is a
wish since he uses it to throw it at the house of the girl he likes so he can see her.

At minute 4:46 you can see how the girl shows him some trees that she drew, that is a
Necessity because without the Trees we can't breathe so that is a necessity.

In minute 11:57 a commercial of a bottle of air is shown, that is a type of marketing, 2.0
because it focuses on the public, young people, and the relationship of people.

In the movie a scene took place at minute 20:29 that gives a reference to marketing but of the
"Free Sample" type.
As the boy grabs the "KARSHMALLOWS" chocolates and a bear breaks them and they can
eat them.
In the scene at minute 32:02 where the mayor tells the boy "I have eyes everywhere" there is
an ad for "O'HARE DIAPERS" that is a 1.1 type of marketing because it is only being focused
on the product which is the diapers and nothing else.

At minute 41:26 when the guy is showing his creation to Lorax he is doing a type of marketing
2.0 because it is a product that will satisfy the public, it is made for the public in particular, that
is why it is a type of marketing 2.0.
 The film ends with a sentence that reads:
UNLESS someone like you cares a whole awful lot, noting is going to get better.
It’s not.

Dr. Seuss

In conclusion I emphasize again that the film is a type of marketing 3.0 because it is making
people aware of the need to improve the environment, but it is also a necessity because
without the air from the trees we humans could not survive, so it is a kind of necessity for all
citizens.