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    suhani
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    This document outlines the steps to develop a social media marketing plan for a brand's promotional event, including setting SMART goals and objectives, identifying the target audience, auditing current social media use and competitors, selecting appropriate social media platforms, developing content, implementing the strategy, and reviewing results.

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    This document outlines the steps to develop a social media marketing plan for a brand's promotional event, including setting SMART goals and objectives, identifying the target audience, auditing current social media use and competitors, selecting appropriate social media platforms, developing content, implementing the strategy, and reviewing results.

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    © All Rights Reserved
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    23 views1 page

    Digital Marketing Assignment

    Uploaded by

    suhani
    This document outlines the steps to develop a social media marketing plan for a brand's promotional event, including setting SMART goals and objectives, identifying the target audience, auditing current social media use and competitors, selecting appropriate social media platforms, developing content, implementing the strategy, and reviewing results.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    DIGITAL MARKETING ASSIGNMENT

    Choose any brand of your choice and develop a social media marketing plan for an upcoming
    promotional event.
    1. Set your SMART goals & objectives.
    2. Identify your target audience.
    3. Conduct a social media audit.
    4. Conduct a competitor audit.
    5. Conduct market analysis.
    6. Decide which social media platforms are right for you.
    7. Identify sponsor and partner leverage opportunities.
    8. Develop your content.
    9. Implement your social media strategy.
    10. Monitor activity and review

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