Czarina D.

dela Rama Grade 12-ABM 1

BUSINESS MARKETING Q3-M4

ACTIVITIES
I. LEARNING QUESTIONS
1. While strategic marketing looks at the goals of the company, tactical marketing focuses on the details to achieve that
goal. With a strategy in place, the actions or tactics needed to reach your goal can be set into motion. When creating
your marketing plan, strategic marketing comes first because it deals with the direction of your business growth in
relation to your competitors. Next, comes tactical planning which consists of the actual process involved in improving
your competitive position. Strategic marketing and tactical marketing don’t oppose each other; they complement the
other. Essentially, strategic marketing is the concept while tactical marketing is the action.
2. Strategic marketing expresses the goals of the organization that are achieved through marketing efforts, while tactical
marketing expresses the specific activities that are needed to achieve the goals of the organization. Tactical marketing
brings strategies to life with attention to detail – and measurement. Strategic marketing is the process of achieving a
company's goals based on a detailed plan that involves defined marketing objectives, KPIs, target audience, and more.
Tactical marketing is the process of taking deliberate steps that will help a business achieve its predefined goals.
Strategic marketing is your overall marketing plan, and tactical marketing is the implementation of that plan. A strategy
involves general principles, while tactics include specific activities that reflect those principles. A strategy is your theory;
tactics are your practice. A strategy also comes first, while tactics come second.

II. SHORT REFLECTION

According to Bruce McDuffee, the strategy is the direction towards the goal. Tactics are the action taken to support the
strategy. Simply put, strategy refers to the plan to achieve a goal while the tactic is how you execute the plan. In
business, marketing is the action a company takes to create brand awareness and place products in front of prospects.
When creating your marketing plan, strategic marketing comes first because it deals with the direction of your business
growth in relation to your competitors. It is a long-term goal that is broad. Next, comes tactical planning which consists
of the actual process involved in improving your competitive position.

For me, both should be given emphasis because the two should complement each other. As a marketer, strategic should
be given more emphasis as it provides an edge over its competitors. Strategy helps in developing goods and services
with best profit-making potential. It helps an organization to make optimum utilization of its resources to provide a sales
message to its target market. To get the highest impact on your marketing spend, start with strategy, then move to
tactics. Strategy drives growth. Ignoring strategy and starting with tactics is like burning a pile of cash in your parking lot.

III. WHAT IS ASKED? (ANSWER)

1. APPLE. According to a GraphicSprings study, Apple's brand awareness tops all other global tech companies. Their
ability to keep their branding simple, aesthetically pleasing, and marketing in an exciting and informative way hugely
contributes to their branding success.
STRATEGIES TACTICS
4 Ps of marketing—Product, Price, Place, Promotion 1. Create mystery.
1. Focus on value—not price. 2. Figure out exactly how to appeal to customers.
2. Find your fanboys (and fangirls). 3. Create unique buying channels.
3. Simplicity is key in everything. 4. Product placement.
4. Know what you stand for. 5. Avoid pricing wars.
5. Create an experience that drives attention. 6. Build a community of users.
6. Create captivating visuals to win people over. 7. Try and create integrations with other products.
7. Use the stakeholder’s language. 8. Think about the entire user experience.
8. Appeal to emotion. 9. Make things seem scarce.
9. Master your target markets. 10. Build awesome products.
10. Do it differently.
2. SAMSUNG. The streamlined design, refined camera, and ever-evolving Android OS resulted in almost 70 million units
getting sold worldwide. These are some serious numbers. Samsung played another masterstroke with the Note series.
The Note series was positioned cleverly in the market.
STRATEGIES TACTICS
4 Ps of marketing—Product, Price, Place, Promotion Samsung releases a new smartphone with cutting-edge
1. Brand Ambassador - teamed up with celebrities. technology, the corporation employs the price skimming
2. Digital Presence of Samsung tactic. This enables it to make a large profit. When
3. Social media of Samsung competitors launch identical products, the price of that
4. Digital Marketing Campaigns of Samsung specific product is reduced to acquire market share and
5. Promoting its products and appealing their audience increase sales. Samsung's branding philosophy is built on
with exceptional marketing campaigns. five main pillars: innovation, cutting-edge technology,
world-class designs, recruiting the world's best talents,
and internal branding.

3. NIKE. According to CNN, no company in the world spends as much money on sports sponsorships as Nike. Nike's
marketing campaigns often sell the emotional benefits of their products, making you feel like wearing their shoes will
help you live healthier and find your own greatness.
STRATEGIES TACTICS
4 Ps of marketing—Product, Price, Place, Promotion 1. Invest in building your brand through emotional
1. Put Customer Interests First 2. Marketing and sports celebrity endorsements.
2. Base Your Strategy On A Felt Need 3. Develop products that have high-quality
3. Believe In the Product You Are Selling 4. Market-leading technology
4. Sell Easily Identifiable Benefits Instead Of The Product. 5. Buy out competing sports brands.
5. Embrace New Technologies
6. Adapt To The Needs Of Your Audience
7. Stay True To Your Sense Of Purpose