Microsoft Excel 16.

0 Answer Report
Worksheet: [InfluencerMarketing_0.xlsx]Model
Report Created: 19-2-2023 18:36:47
Result: Solver found a solution. All Constraints and optimality conditions are satisfied.
Solver Engine
Engine: Simplex LP
Solution Time: 0,016 Seconds.
Iterations: 5 Subproblems: 0
Solver Options
Max Time 100 sec, Iterations 100, Precision 0,000001
Max Subproblems Unlimited, Max Integer Sols Unlimited, Integer Tolerance 5%, Solve Without Integer Constraints, Assume

Objective Cell (Min)

Cell Name Original Value Final Value
$E$5 Views per post Total Cost € - € 190,800

Variable Cells
Cell Name Original Value Final Value Integer
$B$8 Number of influencers to hire TikTok 0 11 Contin
$C$8 Number of influencers to hire Instagram 0 20 Contin

Constraints
Cell Name Cell Value Formula Status Slack
$D$15 Teenage females Total 113,400 $D$15>=$F$15 Not Binding 18,400
$D$16 Teenage males Total 96,600 $D$16>=$F$16 Not Binding 6,600
$D$17 Adult males Total 21,000 $D$17>=$F$17 Binding 0
$D$18 Adult females Total 37,800 $D$18>=$F$18 Not Binding 12,800
$B$8 Number of influencers to hire TikTok 11 $B$8<=$B$10 Not Binding 9.5
$C$8 Number of influencers to hire Instagram 20 $C$8<=$C$10 Binding 0
Integer Constraints, Assume NonNegative
Microsoft Excel 16.0 Sensitivity Report
Worksheet: [InfluencerMarketing_0.xlsx]Model
Report Created: 19-2-2023 18:36:47

Variable Cells
Final Reduced Objective Allowable Allowable
Cell Name Value Cost Coefficient Increase Decrease
$B$8 Number of influencers to hire TikTok 10.5 0 9600 1E+030 3885.7142857
$C$8 Number of influencers to hire Instagram 20 -3060 4500 3060 1E+030

Constraints
Final Shadow Constraint Allowable Allowable
Cell Name Value Price R.H. Side Increase Decrease
$D$15 Teenage females Total 113400 0 95000 18400 1E+030
$D$16 Teenage males Total 96600 0 90000 6600 1E+030
$D$17 Adult males Total 21000 12 21000 7600 660
$D$18 Adult females Total 37800 0 25000 12800 1E+030
 A B C D E F G
1 Influencer Marketing Problem
2
3 TikTok Instagram
4 Posts per influencer 8 3 Total Cost
5 Views per post 5,000 1,400 $ 190,800
6 Cost per post $ 1,200 $ 1,500
7
8 Number of influencers to hire 11 20
9 <= <=
10 Limit 20 20
11
12 Total Number of Views 420,000 84,000
13 Minimum
14 Expected Reactions (Clicks) TikTok Instagram Total Requirement
15 Teenage females 23% 20% 113,400 >= 95,000
16 Teenage males 20% 15% 96,600 >= 90,000
17 Adult males 2% 15% 21,000 >= 21,000
18 Adult females 5% 20% 37,800 >= 25,000
19 No click 50% 30% 235,200
20