UNIT 5 GLOSSARY

SALES GRAPHS
Better/ Worse sales A line graph
Retail sales:
Wholesaler sales A pie chart
Fairtrade
Sales statistics To rise / to grow / to increase / to go up/ to
Sales strategy/ strategies skyrocket
Word of mouth
Direct mailing To fall / to decrease / to go down/ to plummet
Sales report
Sales figures Rising / falling (adjs)
Benefits
Feature Rise / Growth / Fall noun)
USPs= Unique Selling Points
FAB = Features, Advantages and benefits
Outcome / Result
Sales target
SWOT Analysis = Strengths/ Weaknesses /
Opportunities /Threats
Talent: talent
To be talented
Auction
Value
Trading / commerce
Turnover
Transaction
Payment
Delivery:
Order
Privacy
Safety
Priority
Charity
Merger
PEOPLE VERBS
Competitor To set up a business= to start a business
Entrepreneur To lose a sale
Sales team To concentrate ON sth/ to focus ON sth
Key customer To differentiate
Founder To jump to a conclusion
To reach a conclusion
To arrange a meeting ( with sb)
To brief (sb)
To negotiate a contract
To check emails
To achieve
To found
To raise money or charity
To merge with another company