NEW | NEW \NEW | NEW | NEW | NEW | NEW \NEW | NEW | NEW | NEW | NEW

SOCIAL
LETTER
OGILVY
5th WEEK OF AUGUST

NEW | NEW \NEW | NEW | NEW | NEW | NEW \NEW | NEW | NEW | NEW | NEW
SOCIAL LETTER | SOCIAL LETTER | SOCIAL LETTER | SOCIAL LETTER

BUZZ
WORD
FEATURE
SOCIAL MEDIA
WHAT’S NEW

CASE
STUDY

SOCIAL LETTER | SOCIAL LETTER | SOCIAL LETTER | SOCIAL LETTER

SAY IT | SHARE IT | SAY IT | SHARE IT | SAY IT | SHARE IT | SAY IT

SAY IT | SHARE IT | SAY IT | SHARE IT | SAY IT | SHARE IT | SAY IT

Serunya Indonesia

Sharing August festivity vibes as Indonesian, but not limited to only 17 August
festivity. Some are share their travelling experience, new hidden gems, and any
activity that you can find while you’re in Indonesia.
 ‘SCREENSHOTTING FROM IPHONE’ IS A NEW BUSINESS SERVICE THAT
HELPS GEN-Z TO BECOME ‘SI PALING IPHONE’

After the iPhone rental service appeared, now there is

an iPhone screenshot service. This happens because
there are so many people that want to be seen using
an iPhone.

The services most often used are screenshot services

for Instagram, Spotify, wallpaper, fake chat, and screen
recorders.

Prices offered also vary depending on demand. IDR 500

for one screenshot, up to IDR 2,000 and IDR 5,000.

Source: USS FEED, HAI, 2022

 FOCUSING ON AUDIO CONTENT, TWITTER BRINGS PODCASTS IN
THE SPACES TAB

Twitter has launched its new integrated

podcasts display in the Spaces tab,
which will now be renamed as ‘Audio’ tab.
The new Audio tab will highlight podcasts
and spaces content that separated into
specific topics.

This feature could benefit emerging

broadcasters and established podcasts
to connect with bigger audience in the
app.

Source: Social Media Today, 2022

 TikTok Tests a New ‘Nearby’ Content Feed, Which
Could Become a Major Consideration for Brands

After it was spotted in testing by several users,

TikTok has confirmed that it’s currently
experimenting with a new ‘Nearby’ content feed,
in addition to the current ‘For You’ and ‘Following’
tabs.

TikTok’s Nearby feed displays content posted by

users in their current location. That could
enable TikTok to showcase locally relevant
updates which relate to their interests.

Source: Social Media Today, 2022

 Playing safe: Instagram updates its teen safety tools to
limit harmful exposure on its app

Instagram is expanding its sensitive content defaults for

young users, with all account holders under the age of 16
now being put into its most restrictive exposure category,
unless they manually change the setting.

In addition to this, Instagram has pushed their agenda

forward to make it a safer and more accessible space for
teens by prompting teens to choose the ‘Less’ setting,
while also launching a new ‘settings-check up’ that
encourages teens to update their safety and privacy
settings.

These changes have aligned with the promises that

Instagram had made last year, which intended to protect
them from potentially harmful exposure in the app and
suited the advice from medical professionals and studies
that have deemed Instagram as harmful for teen users.

Source: Social Media Today, 2022

NEW LEARNING FROM THE BEST | NEW LEARNING | NEW LEARNING

NEW LEARNING FROM THE BEST | NEW LEARNING | NEW LEARNING

CO-CREATION: BINTANG
CRYSTAL COLLABORATED
WITH NFT COMMUNITY TO
VISUALIZE ITS ‘TASTES’

BINTANG Crystal collaborated with the local Non Fungible

Token (NFT) community founded by musician and content
creator Reza Arap, Irukandji. Entering the Web 3.0
ecosystem, they present an exclusive collection of
"Taste-timonials by BINTANG Crystal X Irukandji", consisting
of 33 NFTs which will be launched this month in order to
visualize the unique taste of BINTANG Crystal.

Source: Minimeinsights, 2022

NEW LEARNING FROM THE BEST | NEW LEARNING | NEW LEARNING

NEW LEARNING FROM THE BEST | NEW LEARNING | NEW LEARNING

MAKEUP or ketchup?
Fenty beauty releases new
shade through roulette
Fenty Beauty has launched a new shade of lipgloss by
playing roulette with its PR packaging. In a video uploaded
by beauty guru Christxiee, she showed how the Fenty team
had kept its new shade under wraps by putting it in the form
of a ketchup sachet.

She asks the audience ‘will I be getting ketchup or lip

gloss?’, as she tore open the sachet and swabbed the
mystery liquid on, Christxiee discovered the shiny red of
Fenty’s new lipgloss shade.

Source: Minimeinsights, 2022

NEW LEARNING FROM THE BEST | NEW LEARNING | NEW LEARNING

NEW LEARNING FROM THE BEST | NEW LEARNING | NEW LEARNING

IZakaya Sneakers:
Nike launches Nike Air
Force 1 with izakaya vibes
on it
Izakaya are the heart and soul of the Japanese dining
scene, and Nike want to capture the soul of it through a pair
of Nike Air Force 1. The Air Force 1 Mid’07 LX IZAKAYA is a
special release to help celebrate the 40th anniversary of
Nike’s Air Force 1 Mid model this year.

Capturing the soul of Izakaya, the model use brown hues as

a representation of wooden interiors and a match colour of
beer, oolong tea and highballs mixed. The star emblem also
a depicting a beer bottle that looks like a blend between top
beer brands Sapporo and Kirin. And the Raccoon dog figure
that often found outside Izakaya to bring prosperity to the
business.

Source: Minimeinsights, 2022

SHARE IT | CONTACT US | SHARE IT | CONTACT US | SHARE IT | CONTACT

SHARE IT | CONTACT US | SHARE IT | CONTACT US | SHARE IT | CONTACT

Feel free to contact us if you have any queries:

THANK YOU
Bening.Rara@Ogilvy.com | Nanda.Satrio@Ogilvy.com |
Sabrina.Citra@Ogilvy.com | Farkhan.Rizki@Ogilvy.com