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  • Communication Strategy of 1L UM (Diff Packaging Supplier) - Brief

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    Nanda Satrio
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    The document outlines a communication strategy for a packaging supplier, including details on new cap designs in different sizes, project timeline showing marketing strategy development from August to December 2022 with production and on shelf phases, and tasks for an agency to develop the strategy applied to digital and in-store visibility materials for two SKUs.

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    The document outlines a communication strategy for a packaging supplier, including details on new cap designs in different sizes, project timeline showing marketing strategy development from August to December 2022 with production and on shelf phases, and tasks for an agency to develop the strategy applied to digital and in-store visibility materials for two SKUs.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    21 views7 pages

    Communication Strategy of 1L UM (Diff Packaging Supplier) - Brief

    Uploaded by

    Nanda Satrio
    The document outlines a communication strategy for a packaging supplier, including details on new cap designs in different sizes, project timeline showing marketing strategy development from August to December 2022 with production and on shelf phases, and tasks for an agency to develop the strategy applied to digital and in-store visibility materials for two SKUs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Communication Strategy of 1L

    UM (Diff Packaging Supplier) -


    Brief
    PACKAGING

    192 mm 205 mm
    196 mm 214 mm
    https://drive.google.com/file/d/1qzsTHG
    NtZwJaFOpl1dszuEPjR0fSGVZb/view?usp
    =sharing
    CAP

    Pantone P2945C Pantone P288C

    D: 24 mm D: 27 mm
    35 mm 38 mm

    26 mm 36 mm

    Height 14 mm Height 12 mm
    PROJECT TIMELINE

    2022
    AUG SEP OCT NOV DEC

    Marketing Strategy POSM & Digital


    Development Communication

    Production

    On Shelf
    AGENCY TASK

    Develop communication strategy to be applied to:


    Digital & In-store visibility (Shelftalker & Wobbler)

    *SKU: FC & Choco


    Thank you

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