UCLA GMP

GENERAL MANAGEMENT PROGRAM

PEOPLE WHO REALLY WANT TO GO PLACES,
COME TO LOS ANGELES.
With 18 million people, from 140 countries, speaking approximately 86 different languages, Los
Angeles is one of the most diverse cities in the United States. As the world’s 15th largest economy,
L.A. makes an ideal home for more than 300,000 small entrepreneurial businesses, and its vibrant
tech scene has produced several noteworthy success stories. Its reputation as a creative city in
media and entertainment is unparalleled. And L.A.’s strengths also extend to sectors such as
consulting, finance, health care and consumer products. Plus California is where the term “startup”
practically started. In fact, L.A. is now one of the top destinations in the US attracting venture capital
investments, making it the hub of activity in Southern California. UCLA Anderson School of
Management, based in LA, has helped innovators and critical thinkers achieve their dreams, and in
some cases, change business as we know it.
UNIVERSITY OF CALIFORNIA LOS
ANGELES (UCLA)
FOR NEARLY 100 YEARS, UNIVERSITY OF CALIFORNIA LOS ANGELES (UCLA) HAS BEEN A
PIONEER, PERSEVERING THROUGH IMPOSSIBILITY, TURNING THE FUTILE INTO
THE ATTAINABLE.

We doubt the critics, reject the status quo and see opportunity in status quo. Our campus, faculty
and students are driven by optimism. It is not naïve; it is essential. And it has fueled every
accomplishment, allowing us to redefine what's possible, time after time.

This can-do perspective has brought us 13 Nobel Prizes, 12 Rhodes Scholarships, 12 MacArthur
Fellowships, 10 National Medals of Science, 3 Pulitzer Prizes and more NCAA titles than any
university and more Olympic medals than most nations. Our faculty and alumni helped create the
Internet and pioneered reverse osmosis. And more than 100 companies have been created based on
technology developed at UCLA.

Discovery, creativity and innovation are hallmarks of UCLA. As one of the world's great research
universities, we are committed to ensuring excellence across a wide range of disciplines, professions
and arts while also encouraging investigation across disciplinary boundaries. In so doing, UCLA
advances knowledge, addresses pressing societal needs and creates a university enriched by diverse
perspectives where all individuals can flourish.
UCLA ANDERSON GRADUATE SCHOOL
OF MANAGEMENT
Founded in the 1935, UCLA Anderson School of Management now ranks among the top-tier
business schools in the world. An award-winning faculty renowned for research and teaching,
highly selective admissions, successful alumni and world-class facilities combine to provide an
extraordinary learning environment in the heart of Southern California.

UCLA Anderson's faculty is comprised of outstanding educators and researchers who share their
scholarship and expertise in areas such as finance, marketing, accounting, business economics,
decision sciences, operations and technology management, human resources and organizational
behavior, information systems, and strategy.

Leadership themes permeate the curriculum at UCLA Anderson. Students have many opportunities
to develop leadership skills in a nurturing environment, supportive of daring / risk taking
intellectual pursuits. This includes working in teams on real world management challenges through
the Applied Management Research and the Global Access programs. There are also a multitude of
leadership experiences available through the school's many student associations and activities.
WELCOME
Welcome to the UCLA Anderson Executive Education’s General Management Program (UCLA
GMP). By enrolling in this powerful new leadership and management development program you
will be not only laying a strong foundation for your future career success, but also joining the UCLA
Anderson Alumni community – over 40,000 strong globally and growing every year.

Founded 75 years ago to provide business education and thought leadership to the Southern
California region, we have grown into an internationally recognized innovator in management
education and research, with faculty, students and alumni drawn from many nations and achieving
a profound global impact.

The intellectual capital of our world renowned faculty is the key to all of our programs, and is vital
to our DNA as a leading business school and provider of executive education with a global mindset.
Equally important are our values: we foster a culture built on integrity, teamwork and an
entrepreneurial spirit, quick to adapt to emerging business challenges and opportunities.

The school is constantly seeking to create new forums and learning programs that leverage the
vibrant, entrepreneurial and tech-forward Southern California region while embracing a global
perspective and international partners. UCLA Anderson Executive Education’s collaboration with
Northwest on this groundbreaking program is a fine example of this global/local model in action.

By enrolling in this program, you will be joining an exciting new learning partnership that will
deepen your management expertise, hone your leadership skills and expand your business
horizons. We look forward to greeting you on the lovely UCLA campus in the coming months.

With Best Wishes,

DONNA SHARP
Associate Dean
Executive Education
TOP OF THE CHARTS

#1 #1
NATIONAL PUBLIC UNIVERSITY BEST VALUED SCHOOL

WORLDWIDE WORLDWIDE

US NEWS - 2021 PRINCETON REVIEW - 2017

#3 #5
GRADUATE EMPLOYABILITY PART TIME MBA

WORLDWIDE WORLDWIDE

QS NEWS - 2021 US NEWS - 2021

 WHY UCLA GMP?
The UCLA General Management Program (UCLA GMP) is designed especially for professionals
and entrepreneurs with a busy work schedule, that does not permit them to pursue a full-time
MBA program.

In a fast-paced environment, organizations cannot afford to grant long sabbaticals to Senior

Executives to attend a full-time program. GMP addresses this need by allowing participants to
undergo a formal, part-time management program with minimal disruption of their work and
personal pursuits.

Its coverage of content is extensive and it covers all the advanced management concepts, arguably
the first of its kind in Americas. As depicted, GMP is tailored specifically for experienced
professionals and is quite distinct from full-time and part-time MBA programs.
WORKING FULL-TIME

PART
UCLA
TIME
GMP
MBA

FULL
TIME
MBA

WORK EXPERIENCE
PROGRAM OVERVIEW
UCLA General Management Program (UCLA GMP) is a Global and World Class General
Management Program offered by UCLA Anderson School of Management, one of the top Global
Business Schools. This program is almost a year long and is focused on applied learning of
Advanced Management concepts for Senior Executives and Business Owners. Its part-time,
modular format provides great flexibility and UCLA faculty and industry leaders ensure that the
program covers all aspects of best-in-class Management Education, expected from a highly
respected and globally renowned institution.

The UCLA GMP puts you on the global leadership map, with a combination of strategies, skills and
acumen that will stretch your thinking, and hone your abilities as a leader and manager capable of
achieving remarkable growth in your business.
PROGRAM OVERVIEW
PROGRAM HIGHLIGHTS

ALUMNI BENEFITS
After the completion of GMP, you attain coveted UCLA Anderson alumni status and join a thriving
global community, more than 40,000 strong and growing. UCLA Anderson alumni have made their
mark in Asia, US, Latin America, European Union, Middle East and everywhere in between. They
are ready to inspire as mentors, connect other Alumni to professional opportunities and share
insights as industry experts.

WORLD CLASS CURRICULUM

GMP is a comprehensive, rigorous and challenging program covering all aspects of General
Management curriculum, spread over one year.

OUTSTANDING FACULTY

Senior faculty members from the UCLA Anderson School of Management and well known global
Industry Experts conduct the program in India and the UCLA Anderson Campus in USA.

EXPERIENCED PEERS

GMP is designed for highly accomplished and talented senior executives and business owners from
diverse functions across industries. Peer learning is a significant part of the experience and the
resulting network of like minded over achievers will be a very powerful catalyst for personal and
professional growth.

FLEXIBLE & CONVENIENT

The program design ensures that professionals with demanding schedules and high level of
responsibility can continue to work while completing the program requirements. A week of
classroom learning is conducted almost every month in different formats, including classroom and
live online sessions and online learning.

INTERNATIONAL EXPOSURE

Participants travel to UCLA Anderson campus in Los Angeles, USA to complete the required
modules in leadership, communications, negotiations and the on campus case-competition. All
participants graduate from GMP in a ceremony held at the UCLA Anderson campus on the last day
of the Program.

UCLA GMP LOCATIONS

UCLA Campus
PROGRAM FEE
US$ 25,000
AT A GLANCE (California, USA) and Online
PROGRAM BENEFITS
Apart from becoming part of your own cohort community and building an enviable network,
participants graduate from the UCLA GMP as a member of the outstanding UCLA Anderson
alumni network.

This entitles you to :*

Global Alumni Status and privileges. As a member of distinguished UCLA Anderson alumni
network, you will have access to more than 40,000 alumni who have graduated from UCLA
Anderson since its founding in 1935.

A lifelong UCLA Anderson forwarding email address i.e. your_name@anderson.ucla.edu.

This does not expire ever.

Access to UCLA Anderson Alumni Directory and Alumni LinkedIn Groups.

Invitation to attend the Alumni Conference (held during Alumni Weekend).

UCLA Anderson Alumni Events that occur globally thanks to the efforts of the school and/or the
UCLA Anderson Alumni Network Chapters and Groups.

*All benefits subject to change 

Upon completion of the program, you will

be awarded The General Management
Program(UCLA GMP) certification from
the UCLA Anderson Graduate School of
Management, Executive Education
JOIN OUR GLOBAL ALUMNI NETWORK –
40000+ STRONG
Our Alumni are ready to inspire as mentors and to connect with other alums. Our alumni are
continually amazed by the rapid and enthusiastic response to queries about opportunities,
company cultures and distinguished positions our alumni hold.

JUST A FEW OF OUR PROMINENT ALUMNI:

SUSAN WOJCICKI LARRY FINK (’76) DAN BECKERMAN

(’98) Chairman & CEO (’96)
CEO BlackRock Inc President & CEO
YouTube AEG

JIM MOFFATT ROSIE O’NEILL DR. MARTINE

(’87) (’05) ROTHBLATT
Vice Chairman Co-Founder and J.D./MBA (’81)
Deloitte Consulting Co-CEO Sugarfina Founder, Sirius XM
CEO, United Therapeutics

ANDY CAMPION CHRISTINE

(’03) MCCARTHY (’81)
EVP, Chief Financial Senior EVP & CFO
Officer Nike Inc The Walt Disney
Company

Jeffrey Henley - Chairman, Oracle Corporation
Guy Kawasaki - Founder, Garage Technology
Ventures ; Renowned writer and speaker
Lester Korn - Founder, Korn/Ferry International
Man Jit Singh - President, Sony Home Entertainment
Dr. Marshall Goldsmith - World-renowned Business
Educator, Coach and Author
Louise Francesconi - Former President, Raytheon Missile
Systems
Robert S. Murley, Chairman, Investment Banking, Credit
Suisse – Americas

Blair H. Taylor - Chief Community Officer, Starbucks Arjay Miller - Former Dean, Stanford Graduate School of
Business
Mark Zoradi - Ex. President, Walt Disney Motion
Pictures William Gross - Cofounder, PIMCO

For more inspirational alumni please visit: http://www.anderson.ucla.edu/alumni/100-inspirational-alumni/inspirational-alumni-list

GLOBAL ALUMNI CHAPTERS –
VIBRANT AND ACTIVE
CHAPTERS AND GROUPS

Whether you live in the U.S. or abroad, there is a UCLA Anderson alumni chapter, regional
ambassador or affinity group near you. Connect with any of our alumni group leaders to get
involved and receive news about events in your community including behind-the-scenes events,
networking mixers, career programming, casual social gatherings, etc. Take advantage of the
unique opportunity to connect with our vast and diverse network of accomplished alumni
and faculty.

NORTHERN
AMERICA

24 6
EUROPE

12
ASIA

CHAPTERS CHAPTERS

CHAPTERS

LATIN OCEANIA

2
AMERICA

4
CHAPTERS
CHAPTERS

MIDDLE EAST
AND AFRICA

3
CHAPTERS

UCLA ANDERSON ALUMNI NETWORK: LATIN AMERICA CHAPTER

ARGENTINA SUBCHAPTER
BRAZIL SUBCHAPTER
CHILE SUBCHAPTER
MEXICO SUBCHAPTER
The UCLA Anderson GMP is designed for high potential business leaders and emerging stars with
several years of management experience, who direct specific functional areas of a dynamic
enterprise. Global enterprises use the program to prepare candidates for senior level general
management positions. Established entrepreneurs and other professionals rely on the program to
expand their ability to take their businesses to the next level of success.

Program is suitable for professionals with:

High-quality experience with significant responsibilities and a demonstrated career progression

in a corporate or entrepreneurial environment

Experience in leading teams and managing projects/ products/ people, preferred

(but not required)

A minimum of 8+ years of work experience

An undergraduate degree with a strong academic track record

Fluency in written and spoken English

PROGRAM CURRICULUM
The program curriculum design ensures that participants develop a broad general management
perspective as well as extensive functional knowledge of management essentials from a local and
global perspective. Participants will also hone analytical problem-solving skills directly relevant to
the most critical global business and organizational issues.

Intense work, led by world-class faculty and fueled by peer synergy, challenges your potential and
shows you how to reach it in the UCLA GMP. The focus of the Program is your development as a
leader with strong interpersonal skills, capable of envisioning, communicating and implementing
positive change in your business.

Various experiential learning techniques that drive home the applicability of the program sessions
and develop vital skills as a team builder, leader, and member, include:

Hands-on simulations, taken from the current business world, force you to adapt to multiple
team roles, excel at problem-solving, and swiftly master complexity, as you generate and
stress-test ideas.

Case competition that draws upon the application of all your acquired knowledge and enhanced
leadership abilities. Your team skills will be put to the test as your group takes on a real business,
marshals fact-based decision-making and devises a unique, practical solution to its challenges
for review by an elite panel of judges.

The program structure outlined below is subject to periodic curriculum reviews and the modules
taught are subject to change in content and coverage.

MANAGEMENT FOUNDATIONS
Introduction to Business Strategy Introduction to Marketing
Introduction to Operations and Finance Introduction to Management and
Leadership

ORGANIZATIONAL LEADERSHIP
Effective Leadership Decision Making for Leaders
Leadership Development Managing People, Culture and Teams

PERSONAL LEADERSHIP
Persuasion Power & Influence
Negotiations Leadership and Communicating
for Impact
PROGRAM CURRICULUM
STRATEGY
Strategy formulation Corporate Business Development
Global and Corporate Strategy, Case Analysis Coach
Competitive Strategy

FINANCIAL ACCOUNTING
Financial Statements Managerial Accounting
Cash Flow and Working Capital Financial Accounting
Management

CORPORATE FINANCE
Valuation Capital Investments
Risk Mergers & Acquisitions
Financing and Fundraising

ADVANCED FINANCE
Venture Initiation Venture Capital and Private Equity

MARKETING
Marketing Strategy Going to Market: Global Considerations
Branding Strategy

ECONOMICS
Core concepts of Microeconomics Core concepts of Business Economics
Core concepts of Macroeconomics

DATA & DECISIONS

Analyzing and Interpreting Data for Business Analytics
Effective Decisions
PROGRAM CURRICULUM
GLOBAL GROWTH
Managing Global Business Strategic Business Leadership
Managing and Driving Global Growth Managing Effective Operations

TECHNOLOGY & INNOVATION

Building Technology Strategy, Creativity and Innovation through
Innovation and Design Thinking Improvisation

LEADERSHIP ASSESSMENT
You will learn how to leverage your personal leadership style in the context of your
organization’s business culture and to better negotiate with and motivate talent. The
program uses the Birkman Method, a comprehensive personality assessment tool, to
clarify your management and problem-solving strengths so you can hone your
leadership edge.

CASE COMPETITION & SIMULATION

The Case Competition is designed to allow participants to work in teams to employ
and enhance the tools and concepts learned in the classroom and bring analytical
thinking to problems of strategic importance for real-world businesses and
organizations. Participants are exposed to business and finance simulation as well,
that force them to come together as a team and think and act differently to solve the
challenge at hand.

For details, please visit: http://northwest.education/uclagmp/#curriculum/

IMPACT

The outcome is leadership fluency across the enterprise. You will acquire the latest thinking on
management challenges, with important takeaways ranging from your ability to analyze
expenditures and investments, and devise strategic business models, to the unleashing of hidden
reserves of creativity.

Not only will you gain knowledge of all key business functions, but you will also have a practical
understanding of how they interrelate. You will harness the creative dynamics of team building, and
you will hone the business acumen required to make informed, game-changing decisions in
today’s economy.

RESULT

Greater value and competitive advantage for your organization, and new horizons for you as a
catalyst for success.
DISTINGUISHED FACULTY
The mainstay of UCLA Anderson’s high-quality management education programs is its esteemed, international
faculty. Each year, UCLA Anderson faculty members publish papers in leading scholarly journals, receive
recognition for research excellence, provide leadership in and beyond UCLA, and serve as inspirational teachers
and mentors.

FACULTY DIRECTOR

PROF. SANJAY SOOD

Professor of Marketing and
Behavioral Decision Making

Prof. Sanjay Sood is a Professor of Marketing at UCLA Anderson. His academic research focuses on two areas,
brand management and behavioral decision making. He says “The faculty at Anderson are adept at bringing
research into the classroom and I have tried to follow that lead. Academic frameworks in branding can be applied
across industries, and behavioral decision making is becoming increasingly relevant to senior managers and
policymakers.” He believes that incorporating real-world experience can dramatically improve the classroom
experience. That’s why for the last decade he has been teaching his MBA classes with C-suite industry executives
from MGM, P&G and Google, assigning live projects with real companies — like NBC, Universal Studios and the
TED brand — and taking his students on field trips to startups, major corporations and ad agencies.

He helped develop what is now UCLA Anderson’s Center for Management of Enterprise in Media, Entertainment
& Sports. Using psychological principles in his research, He examines how firms can best build, manage and
leverage strong brand names. This includes investigating what brand names mean to consumers, how to manage
brand portfolios, how to use brand naming strategies to launch new products and how to protect brand names
from becoming diluted over time and across geographical boundaries.

In his latest work on decision making he studies the differences between how people make decisions about
products versus how they make decisions about experiences. “Experiences generally make us happier and we’re
willing to pay more for an experience. We define ourselves more based on the experiences that we have in life
rather than on the products that we own.

His research has been published in leading marketing and psychology journals including the Journal of Consumer
Research, Journal of Marketing, and Cognitive Psychology. He is an associate editor at the Journal of Marketing,
and he is on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology and
the Journal of Marketing Research.

EDUCATION

Ph.D. Marketing, 1999, Graduate School of Business, Stanford University

MBA, 1992, Kellogg Graduate School of Management, Northwestern University

B.S. Electrical Engineering (with honors), 1987, University of Illinois, Urbana-Champaign

DISTINGUISHED FACULTY
Program faculty may include:

ALFRED E. OSBORNE IRIS FIRSTENBERG CHRIS ERIKSON

Professor and Faculty Adjunct Professor of Senior Associate Vice
Director, Price Center for Management and Provost and Director of
Entrepreneurship & Organizations the UCLA International
Innovation Institute

GEORGE GEIS BOB KULHAN KUMAR RAJARAM

Adjunct Professor Adjunct Professor Professor of Decisions,
and Faculty Director of Business Operations and Technology
of Anderson’s Mergers Administration Management; Ho-Su
and Acquisitions Wu Chair in Management
Executive program

JOHN MAMER MARK J. GARMAISE IAN LARKIN

Professor of Decisions, Professor of Finance; Assistant Professor
Operations and Robert D. Beyer ’83 of Strategy
Technology Term Chair in
Management, Faculty Management
Chairman

ROBERT MCCANN REZA AHMADI JOHN ASKER

Adjunct Full Professor of Professor of Decisions, Professor of Economics
Management and Operations, and
Organizations; Chair Technology
of UCLA Thailand Management
Executive Committee

NOAH GOLDSTEIN GEORGE ABE JOHN ULLMEN

Associate Professor Lecturer and Faculty Lecturer of Management
of Management Director, Strategic and Organizations
and Organizations Management
Research Program

MIKE ROSENBERG
Assistant Professor
of Strategic
Management
PROGRAM PEDAGOGY
Intense work, led by world-class faculty and fueled by peer synergy, challenges your potential and
shows you how to reach it in the UCLA GMP. The focus of the Program is your development as a
leader with strong interpersonal skills, capable of envisioning, communicating and implementing
positive change in your business. The program structure outlined below is subject to periodic
curriculum review and the modules taught are subject to change in content and coverage.

Various experiential learning techniques that drive home the applicability of the program sessions
and develop vital skills as a team builder, leader, and member, include:

Hands-on simulations, taken from the current business world, force you to adapt to multiple team
roles, excel at problem-solving, and swiftly master complexity, as you generate and stress-test
ideas.

Case competitions that draw upon the application of all your acquired knowledge and enhanced
leadership abilities. Your team skills will be put to the test as your group takes on a real business,
marshals fact-based decision-making and devises a unique, practical solution to its challenges for
review by an elite panel of judges.

Access to executive coaching during UCLA on-campus sessions from LA-based coaches, that will
help you clarify your goals and develop an action plan to sharpen the effectiveness of your
leadership behaviors. Your UCLA Anderson professors remain engaged in your success and open
to contact long after the program ends.

As a leader, you need to master these three critical areas. We excel in raising your game along
every dimension and bringing you to the point at which these skills converge. You will emerge with
a new, integrative and transformative skill set: how to inspire and motivate your team, find new
ways to raise the bottom line, and drive enduring success across your enterprise.
“
A journey of a thousand

”
miles begins with
a single step.
-Lao Tzu
ADMISSION AND FEE
ONLINE APPLICATION
You can apply to the program online by submitting a short online application
form. We do not accept any paper applications.
APPLY NOW

RESUME
Keep a resume in word or PDF format ready to be submitted (via upload)
along with application form.

REFERENCES
We require two professional references who are ready to discuss your
candidacy with us in great detail.

ESSAY
One essay is required –

What are your long term (5-10 years) career aspirations? How will the
UCLA GMP help you achieve these?

DOCUMENT SUBMISSION
Applicants are required to submit academic documents (degrees, diplomas
and transcripts). This is to facilitate an evaluation of the candidate’s profile
and relative positioning vis a vis the rest of the class.

INTERVIEW
All shortlisted candidates will go through a round of interviews before they
are accepted into the program. These interviews may be conducted in
person or over the telephone.

PROGRAM FEE
The Program Fee is US$ 25,000 (inclusive of all taxes, charges and fee). It covers teaching fee, all
academic materials, lunches and select dinners. The Fee does not include travel expenses,
accommodation expenses and any associated visa fee etc. It also does not cover any other
expenses that are not expressly mentioned above.
CAREER ADVANCEMENT
Once you have joined UCLA GMP, it is important to start planning for the next step in your career
growth roadmap. Early planning and disciplined execution is key to continued professional success.
The career support you require would vary based on your industry, organization, function, and level
of seniority, to ensure that you are able to reach your desired goals. Northwest aims to add value
through several focused resources, providing the requisite support as you develop your plans and
execute them.

As a UCLA GMP participant you will have access to select components of Northwest Career
Services Advantage.

Please connect with us to learn more.

PROGRAM PARTNER
Northwest Executive Education is the exclusive program partner for the UCLA GMP and is working
with UCLA Anderson Executive Education, to build UCLA GMP into a significant professional
program experience for participants.

Northwest delivers high-quality executive education programs to executives, professionals and

corporates. It works in close collaboration with partner universities and schools on global-centric
design, curriculum, outreach and delivery of programs to offer relevant, contextual and
international learning experiences.

The Northwest leadership team includes alumni of top ranked institutions such as Harvard
Business School and IITs, who have significant global experience in renowned organisations such
as McKinsey, Unilever, Future Group, etc.

Prospective participants and corporate HR (looking to sponsor candidates) are requested to

contact Northwest with questions on the UCLA GMP and for any further information at
ucla.gmp@northwest.sg.
“If you want something in your life that
you have never had before, you will have

”
to do something that you have
never done before!
- J D HOUSTON
WE INVITE YOU TO LEARN MORE
ABOUT UCLA GMP
We encourage you to learn more about the General Management Program (UCLA GMP) and its fit
with your aspirations, by connecting with Northwest Executive Education. The Northwest team will
help you to understand and evaluate how this program can help you develop into a successful
global business leader.

For more details on program, please visit the UCLA GMP page on
https://northwest.education/uclagmp/