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Tria l 12 ABM-A
APPLIED ECONOMICS : Lesson 1
Purchasing Power
PURCHASING POWER
UNEMPLOYMENT
✿People who are jobless
✿Unemployment Rate : shows percentage
of people in the labor force who are jobless
✿ Strong Economy : Low UER
✿ Weak Economy : High UER
✿Unemployment causes a large but
short-lived drop in income. Since
purchasing power is a function of people’s
income
- Purchasing power of an
unemployed person decreases
- Consequently, spending declines
as there is nothing left to spend