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BMO 2005: Assessment #1 – THE IDEA

Template to use for submission


THE IDEA EXPLANATION
Name of Idea AI Painting Store: This is an online store that helps people find
the AI paintings they need.

Problem or Opportunity It only takes two minutes for AI to draw a nice picture. There
are no art stores specifically designed for AI, so AI paintings are
often sold alongside artificial ones in traditional stores. And
ordinary consumers sometimes difficult to distinguish them, so
often can not find works that meet their needs or be cheated.
The emergence of an AI painting store can satisfy the needs of
consumers and save time in identifying.

Product or Service The store will offer abundant AI paintings for customers. First,
customers can type keywords into the store's search engine to
find and buy the AI paintings. The store can also offer
customized services according to the customer's needs.

Profitable or Philanthropic Store is profitable. The store uses the product sales model in
the profit model. The store generates revenue by selling AI
paintings to customers. If the customer chooses a custom
service, the store will charge more.

Target Audience – Primary & Secondary The store's primary target audience is game designers. These
designers need many AI paintings as fodder. Secondary
customers are some small online media. They will buy some AI
artwork to use as news background.

Unique feature or Features The store’s feature is disruptive business model. Traditional
stores use peer-to-peer business model to act as a matchmaker
between artists and customers. The AI painting store is
manufacturer/retailer business model that both produces and
sells AI paintings. So, it could enter the new AI paintings market.

Is this an Innovation and if so how? AI Painting store is an innovation. First, it expands the new
market for AI paintings. Second, it adopted a new
(maximum 20 words)
manufacturer/retailer business model.

Description of key elements of this idea Store creates value by catering to designers' needs, selling AI
paintings to customers through online store.
(i.e. what and how it works)
(maximum 50 words) Store delivers value by offering many types of AI paintings,
categorical search, and customization services.

Store captures value for their stakeholders by opening up new


markets to designers' needs.

Competition/Competitors Pivix, Finta and other traditional painting sites. They are
classifying AI and human paintings.
BMO 2005: Assessment #1 – THE IDEA

Evidence of Research – Includes References of Dodson, W 2018, How Artificial Intelligence Will Disrupt the Art
URLs, Reports, Readings etc
Market in the Next 10 Years, ArtMarketGuru, viewed 24
(This is optional and if you do attempt it, it October 2022,
needs to be able to provide good insights to all
<https://www.artmarket.guru/le-journal/market/artificial-
of the above elements you have addressed.)
intelligence-art-market/>.

Keener, K 2018, AI in the Art market: How the Sale of an AI


Painting Has Made History, Art Critique, viewed 24 October
2022, <https://www.art-critique.com/en/2018/11/ai-in-the-art-
market-how-the-sale-of-an-ai-painting-has-made-history/>.

Rose, A 2020, Top 10 AI Painting Generators Review 2021,


TopTen.ai, viewed 24 October 2022, <https://topten.ai/ai-
painting-generators/>.

Schneider, T 2020, A.I. Has the Potential to Change the Art


Business—Forever. Here’s How It Could Revolutionize How We
Buy, Sell, & See Art, Artnet News, viewed 24 October 2022,
<https://news.artnet.com/market/ai-art-business-intelligence-
report-2020-1812288>.

Thomas, G 2021, The Role of AI in Art Creation,


https://towardsdatascience.com/, viewed 24 October 2022,
<https://www.mybib.com/#/projects/kaY56K/citations/new>.

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