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A SUCCESSFUL

BUSINESSMAN –
ACHIEVEMENTS,
LEADER’S
FEATURES

IRYNA VITIUK, 15 GR.


AMANCIO
ORTEGA
AMANCIO ORTEGA

the owner of approximately $


85 billion, he owns the palm
tree in this list. This is a
Spanish entrepreneur who
founded the company "Inditex"
(production and trading
holding). The company's
leading retail network is Zara
stores.
ALSO BELOW IS A LIST OF
BRANDS OWNED BY THE
COMPANY:
Pull and Bear
Bershka
Stradivarius
Massimo Dutti.
AMANCIO ORTEGA'S LIFE Amancio Ortega owns real estate in
WAS NOT A PARADISE different European countries, banks,
He was born into a poor family, his mother was a servant. Due invests in tourism. Since 2013, the
to lack of finances, Amancio did not even receive a secondary
education. Since childhood, he started working as an
billionaire has been included in the list of
assistant to a fashion designer, then became a manager. the richest people in the world every year.
Together with his first wife, Ortega created his own business,
it was a knitwear factory. Gradually, the couple began to
open stores, on the basis of which the Inditex corporation
arose.
SOON THE ZARA NETWORK
GAINED UNPRECEDENTED
POPULARITY
The company has more than 6,000 stores
second only to the well-known leaders of H&M and Gap. Now
in 88 countries of the world. the richest man in the world is 82 years old. A few years ago,
he left the post of chairman of Inditex.
5 Business Lessons from Zara Founder Amancio Ortega

M O N E Y SHOULD NOT BE F IN D Y OUR N IC H E D O EVE R Y T H I N G Q U I C K L Y


THE G OAL

"Doing business just for money is a waste of "Since I started working, I've been Speed has always been important for
time. When you earn as much as we do, it is obsessed with one idea: why don't I Amancio Ortega: production speed, delivery
obvious that we are unlikely to need more. For invent something different from speed, and model update speed. Ortega
everything else on the market? I saw established a rule in Zara — the model range
me, money has only one meaning. They are
clearly that it was necessary to in stores should be updated every two weeks,
needed to achieve goals. And if you are
occupy the free space that remained
successful, it is useful to help those who and delivery to warehouses should be carried
in the world of the textile industry."
depend on us to make their lives better" out within 48 hours.
5 BUSINESS D ON ' T
D E L E G AT E
LESSONS
"If I want everything to
FROM ZARA continue working, I have
FOUNDER to stay in my post"
AMANCIO
ORTEGA
K E E P G ROW IN G

"Even when I was nobody and I had practically nothing, I dreamed


of development and growth. We have never rested on our laurels
and have not chosen easy paths. Optimism can be a very negative
emotion. We need to take risks! New ideas come up every day, and
we don't have any pre-set plans. Growth is a survival mechanism.
Without growth, the company dies"
THANK YOU FOR
YOUR ATTENTION!

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