Strategic Analysis of

ZARA
Introduction
● Zara is a part of its parent brand Inditex which is a company based in
Spain whose founder Mr Amancio Ortega also happens to be one of the
wealthiest people in Spain.

● Inditex owns multiple fashion brands and it is the biggest clothing

company in the world, having over seven thousand four hundred ninety
stores and operating in 202 markets worldwide.
● Zara was founded by Mr Ortega as a flagship of indy tex in 1974 in Spain
under the name Zorba later changed to Zara.
● Zara is the most profitable among all the other brands owned by Inditex
and it contributes an estimated eighty per cent of the total revenue of
Inditex the industry and the public.

● Mr Ortega's competitors have often appreciated him for his board in

strategic business decisions which has led to the success of his company.
Mission & Vision of Zara

MISSION STATEMENT: Through Zara's Business

Model, We Aim To Contribute To The Sustainable
Development Of Society And That Of The
Environment With Which We Interact.

VISION STATEMENT: Zara Is Committed To Satisfying

The Desires Of Our Customers. As A Result, We
Pledge To Continuously Innovate Our Business To
Improve Your Experience. We Promise To Provide
New Designs Made From Quality Materials That Are
Affordable.
Porter’s Five Model
PESTLE Analysis
SWOT Analysis
THANK YOU!