ABOUT ZARA

Zara España, S.A.

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Zara is a Spanish clothing and accessories

retailer based in Arteixo, Galicia, and
founded in 1975 by Amancio Ortega and Type Sociedad Anónima
Industry Retail
Rosalía Mera.
Founded Arteixo, Galicia (Spain)
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It is the flagship chain store of the Inditex (May 24, 1974)

group, The world's largest apparel retailer, Founder(s) Amancio Ortega
the fashion group also owns brands such as Rosalía Mera
Massimo Dutti, Pull and Bear, Uterqüe, Headquarters Arteixo, Spain
Stradivarius and Bershka. Number of locations 1808 stores[1]
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It is claimed that Zara needs just two weeks Area served Worldwide
to develop a new product and get it to stores, Key people Óscar Pérez Marcote,
Director-general
compared to the six-month industry average,
and launches around 10,000 new designs Products Clothing
each year. Revenue €7.071 billion (2009)

Parent Industria de Diseño

Textil, S.A
Divisions Zara Diseño, S.L.
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Zara Logística, S.A

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Website zara.com
 MARKETING STRATEGY
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Its marketing strategy lies in creative way to convey fashions

online with the dress room function, outfits on share on
facebook, twitter send a link or email…..
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It creates an economical profit ,online ranking all over the world

wide and creates an added value of the brand…
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Its main aim is to focus on to build a new strategic plan for the
online shop…
 Tables Content.

Marketing plan • financial

objectives
• Sustainable Responsibilities

• Selection of target market.

Marketing plan
strategies • Positioning in target market.

• Price
Marketing plan
mix.
• place
 MANUFACTURING OF ZARA PRODUCTS
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Zara is a vertically integrated retailer. Unlike similar apparel

retailers, Zara controls most of the steps on the supply-chain,
designing, manufacturing, and distributing its products.
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Zara set up its own factory in La Coruña (a city known for its
textile industry) in 1980, and upgraded to reverse milk-run-
type production and distribution facilities in 1990.
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This approach, designed by Toyota Motor Corp., was called

the just-in-time (JIT) system.
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50% of the products Zara sells are manufactured in Spain,

26% in the rest of Europe, and 24% in Asian and African
countries and the rest of the world.
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Internal- 20 owned factories near Spain

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External- HK and Barcelona

1. Highly automated and Capital Intensive factories.

2. Material Requirement and Planning
3. Fully automated order application.
 DISTRIBUTION OF ZARA PRODUCT


Centralized Distribution System



Mobile tracking Systems



PDA

Transportation and logistics

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Route and schedule optimization

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Queue Management system for turnaround and waiting

period of the ships at the docks.
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Inventory Management
 CHALLENGES ENCOUNTERED


PEOPLE
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Cultural Issues
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Language Issues
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Technical Issues
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Procedures

Solution:
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Provision of training.
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Research and analysis of various markets.

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Acquisition of new workforce.

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Recruitment of local people.



DATABASE
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Maintain huge amount of data/ data loss

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Organize and interpret from available data

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Security measures against spy

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Compatibility

Solution:
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Technological Up gradation
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Hire skilled employees.

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Acquire reliable storage devices which is a critical for the

company.


HARDWARE/SOFTWARE
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18 months technology upgrade

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Compatibility between hardware and software.

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License issues
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Cost of equipment and technology

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Geographic and natural constraints

Solution:
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Sharing information where there is sophisticated technology.

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Working under legal boundaries.



PROCEDURES
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Inventory management
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Procedure Change with technology.

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Data collection procedure in different markets.

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Sales & Trends forecasting in new markets

Solution:
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Applying large number of POS in the supply chain.

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Formation of Local Teams to analyze the market for

forecasting.
 KEY SUCCESS FACTORS FOR ZARA
Business is built on quick response


Production responds to trends.

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Deliveries are twice weekly, unlike most of the competitors weekly

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schedule.

KSFs:
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Market Research
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Ready raw material base

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Multi-functional quick decision making

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Vertical integration to ensure control over supply chain, and proximity

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Technology
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Cost Control, despite flexibility

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Technology and Infrastructure

 DESIGN SECTIONS BY ZARA…….
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It designs for:
1. Woman
2. TRF( Under TRF)
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Outwear, Dresses, Shirts, Trousers, Jeans, Shorts, Skirts, T-

shirt
3. Man
4. Kids
5. Mini
6. Shoes and Bags(for Both Man & Woman)
 ZARA STORES IN INDIA
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DELHI ( 4 showroom)


2 showroom in Saket , Ambience mall, Vasant Kunj

MUMBAI (3 Showroom)


The Orion Mall, Phoenix Market City Mall, Infinity Mall

BANGALORE (2 Showroom)


The Orion Mall(Malleswaram west), Phoenix Market City Mall

GAZIABAD (1 Showroom)


Pacific Mall,Gaziabad
 CONCLUSION
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Zara would quickly go on to become leader in

Spanish for young people and the company has
experienced continuous growth ever since.
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It began its expansion within the region of Galida

covering the cities of Vigo Lugo , Santiago and
Ourense….
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The first major growth all occurred during the

company’s first five year of existence ..
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Currently it has 335 stores distributed through out

Spain and it is an Inditex company, as spanish is the
parent company with the profit of 17 billion dollar in
a month..
PRESENTED BY:
KOMALPREET KAUR