COMPANY

NAME: JORGE MONSALVE

KEVIN VIDAL
MISS: CONTANZA SALVO

SECCIÓN: 003-V
 HISTORY

• Zara is a Spanish clothing sales company whose headquarters are in the city of La
Coruña, Galicia. The company was founded in 1975 by Amancio Ortega and Rosalía
Mera.
ZARA BIOGRAPHY

• The first Zara store in history is now part

of the well-known 'Inditex Apple’
• It is located on five continents.
• They are located in the main cities of the
world
SUPPLY CHAIN

• Production process uses robotic technology. Exact

cuts and optimization of the fabric area.
• Zara researches new trends, designs, purchases
raw materials and produces its own clothing items
and distributes them to its stores. In this way, Zara
manages to have quick responses to fashion trends
and consumer preferences and thus manages to
anticipate the actions of the competition.
• The suppliers that make up the Inditex production
chain are located in different countries, which makes
it possible to ensure a wide range of products for the
customer.
INBOUND LOGISTICS

• In the center of this network, there is the company "Zara" that

coordinates all these activities providing continuous updates to
all the participants; for their efforts, the company captures and
appropriates a part
• of the value created. It produces "fashion for the masses" of
urban and modern youth, it is organized in such a way that in
less
• two weeks, he converts designs into products on the racks of his
stores. The result of this high-speed operation is that customers
form long lines at stores on days when new merchandise is
received.
• Most fashion items are produced in-house to ensure quality
and delivery time.
• Basic and more price sensitive items are outsourced to reduce
costs.
SYSTEM USED BY THE COMPANY

• Zara has implemented the so-called Pull system,

which is carried out through Kanban cards.
• This system uses a tight stock of semi-finished
materials ready to be used by the next process at the
time they are required.
MEANS OF TRANSPORT

• Transports by road, rail and air transport

WHAT IS THE REASON FOR THE COMPANY'S
SUCCESS?

• That balance between quality, trendy fashion and price is what makes the fashion firm a
success.